Lily Villeda Email & Phone Number

San Salvador, El Salvador

San Salvador, El Salvador

New York, United States

- Digital Project Management: Lead digital initiatives from start to finish, coordinating efforts among internal teams, external vendors, and contractors to guarantee smooth project execution.- Scope and Planning: Establish project parameters and estimates for web, social media, SEO and digital marketing campaigns, ensuring they meet client goals and satisfaction.- Strategic Oversight: Break down comprehensive digital marketing plans into actionable tasks, participate in strategy formulation for content, design, and web development, and ensure alignment with client objectives.- Production Coordination and Issue Resolution: Set deadlines and work with production schedules, oversee timelines, and resolve any arising issues to keep projects on track and deliverables on time.- Track Progress and Performance Reporting: Track project progress and outcomes, and deliver clear reports to ensure project success and client satisfaction.- Client Engagement: Dive into the world of the agency clients, understand their needs, and work closely with the CEO and Head of Strategy to assist them with their projects, manage their business and marketing goals, and ensure their satisfaction.- Coordination and Adaptability: Coordinate social media, SEO, and user experience projects. Adapt quickly to changing priorities and work with a diverse team from all over the world.

Atlanta, Georgia, United States

- Project Management: Led digital projects from inception to completion for agency clients, managing teams, external vendors, and contractors to ensure seamless delivery.- Scope Definition and Budget Management: Set project scopes and budgets for web projects, social media initiatives, and online campaigns, ensuring alignment with client objectives and budgetary constraints.- Strategy and Execution Oversight: Supervised and actively participate in the development of strategies for content creation, design, and web development, ensuring creative excellence and project alignment with client goals.- Production Planning and Troubleshooting: Handled production plans, schedules, and troubleshoot issues as they arise to maintain project timelines and deliverables.- Analysis and Reporting: Analyzed trends, gather insights, and present clear and effective results to stakeholders, ensuring project success and client satisfaction.Creative Process Participation: Strategically planned and participated in the creative process of company projects, fostering innovation and achieving project objectives.

El Salvador

- Strategic Marketing Leadership: Led, developed, and implemented comprehensive marketing and content strategies across digital channels, driving brand visibility and engagement.- Stakeholder and Audience Analysis: Conducted in-depth analysis of stakeholders, target audiences, and industry trends to inform strategic decision-making.- Institutional Messaging: Crafted compelling institutional messaging to effectively communicate the organization's activities and initiatives to diverse audiences.- Communication and Content Strategy: Designed and executed robust communication and content strategies, including public education campaigns, to enhance brand awareness and reputation.- Team Management: Directed and supervised social media and design teams, ensuring alignment with strategic objectives and timely delivery of high-quality content.- Performance Measurement: Utilized metrics and analytics data to evaluate campaign performance, identify opportunities for optimization, and drive continuous improvement.- Public Perception Management: Developed strategic plans to manage public perception and enhance positive public opinion of the organization.

Boise, Idaho, United States

- Strategic Marketing Leadership: Led marketing initiatives and coordinated the entire creative process from inception to completion.- Digital Marketing and Content Strategy: Designed and managed comprehensive digital marketing and content strategies for social media and web platforms.- Team Coordination: Successfully coordinated design and audiovisual production teams, ensuring timely delivery of high-quality content and communication materials.- Campaign Development: Supervised and contributed to the development of strategies for social media, email, search, and display advertising campaigns, tailoring content and approaches for each platform.- Trend Analysis and Optimization: Analyzed industry trends, metrics, and data to optimize marketing strategies and enhance campaign performance.- Vendor Collaboration: Collaborated with vendors to streamline project execution and ensure seamless delivery of services and products.

Chicago, Illinois, United States

- Marketing Leadership: Led and oversaw all marketing initiatives across social media, web, public relations, and print channels.- Content Strategy Development: Evaluated and developed effective content strategies for digital campaigns, social media, email marketing, brand awareness, and point of purchase (POP).- Creative Design and Coordination: Designed and created engaging marketing materials, coordinated cross-functional teams, and executed social media, digital marketing, email, search, and display campaigns.- Trend Analysis and Strategy Implementation: Analyzed industry trends, measured KPIs, metrics, and analytics to inform and refine advertising and marketing strategies.- Performance Measurement: Consistently measured campaign performance using detailed analytics, optimizing efforts to achieve strategic objectives.

San Salvador

- Digital Strategy Development: Led and oversaw the creation of tailored digital strategies for agency clients, ensuring alignment with each brand's unique guidelines.- Advertising and Content Strategy: Designed and implemented digital advertising and content strategies, enhancing brand visibility and engagement.- Digital Presence Management: Managed and optimized the digital presence across email marketing, branding, social media, SEO, PPC, and affiliate campaigns.- Digital Media Buying: Conducted digital media buying to secure optimal ad placements and maximize campaign reach.- Research and Analysis: Coordinated and executed consumer studies, market research, and focus groups to gather insights and inform strategy.- Reporting and Insights: Generated detailed reports and presented actionable insights to stakeholders, utilizing research tools to identify opportunities.- Strategic Planning: Informed strategic planning and decision-making processes through comprehensive analysis and data-driven recommendations.

El Salvador

- Brand and Marketing Leadership: Led brand and marketing initiatives, developing comprehensive strategies for social media, Google Ads, digital campaigns, email marketing, and brand awareness.- Team Management: Managed a production team of designers, developers, and analysts, overseeing the distribution and execution of assignments.- Performance Monitoring: Established and monitored KPIs, ensuring marketing activities met performance targets and contributed to overall business goals.- Budget Management: Effectively managed marketing budgets to maximize ROI and ensure cost-effective campaign execution.- Research and Analysis: Conducted eCommerce studies, consumer behavior analysis, and comprehensive market research to inform strategy.- Industry and Competitor Analysis: Performed detailed industry and competitor analysis to identify trends and opportunities.- Graphic Design and Content Strategy: Established graphic design guidelines and developed content strategies across multiple channels, ensuring cohesive brand representation.

El Salvador

- Marketing Plan Design and Execution: Designed and led the execution of comprehensive marketing plans with a focus on generating brand awareness and product adoption.- eCommerce Product Development: Coordinated product development initiatives for the eCommerce platform, ensuring alignment with market needs.- Market and Consumer Analysis: Conducted thorough market and consumer analyses, generating detailed reports and uncovering valuable insights to inform strategy.- Competitor Studies and Identification of Opportunities: Led competitor studies and utilized online research tools to identify market opportunities, crafting effective advertising and content marketing strategies.- Brand Content and Commercial Materials: Designed engaging brand content and commercial materials, ensuring consistent messaging and visual identity.- Digital Marketing Strategies: Developed and executed digital, social media, email marketing, and web strategies to drive engagement and conversion.- Graphic Design Coordination: Coordinated graphic design projects to ensure cohesive and consistent brand representation across all channels.

El Salvador

- Account Management: Oversaw account management responsibilities, ensuring client satisfaction and successful project delivery.- Advertising and Marketing Plans: Developed and executed online advertising and marketing plans tailored to agency clients' needs.- Content Strategies: Crafted and implemented content strategies for various sectors, including eCommerce, retail, non-profits, and B2B.- Campaign Execution: Managed and executed digital marketing campaigns, continuously measuring results to enhance advertising effectiveness.- Market Analysis: Conducted comprehensive market analysis, providing strategic recommendations based on data-driven insights.- Campaign Monitoring: Monitored display and search campaigns, identifying opportunities for improvement and optimizing performance.- SEO Support: Provided support in developing and refining SEO strategies to improve search engine rankings and drive organic traffic.

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor'S Degree, Communication And Media Studies, Cum Laude

Activities and Societies: Ranking de Imagen