Lily Wen

Lily Wen Email and Phone Number

Director of Product Marketing - Data & Media @ Quad
Lily Wen's Location
Pleasanton, California, United States, United States
Lily Wen's Contact Details
About Lily Wen

Results-oriented Product Marketing Leader with extensive experience in shaping strategic product positioning, go-to-market strategies, and revenue growth within the ad tech industry. Proven track record of orchestrating successful product launches, expanding market share, and cultivating tight-knit teams that work harmoniously across functions. Skilled in turning intricate tech-talk into clear, compelling value statements. Skilled in crafting impactful marketing collateral and spearheading integrated marketing campaigns that stir brand recognition and connect with customers. Excels in project management and effective communication, fostering seamless collaboration in fast-paced, cross-functional environments.Specialties: Marketing Strategy | Product Marketing Strategy & GTM Product Launch | Programmatic Advertising | B2B Marketing | Marketing Management | Growth & Retention

Lily Wen's Current Company Details
Quad

Quad

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Director of Product Marketing - Data & Media
Lily Wen Work Experience Details
  • Quad
    Director Of Product Marketing - Data & Media
    Quad Dec 2023 - Present
    Sussex, Wisconsin, Us
    Leading GTM and positioning for data, media, client tech, and retail media solutions.
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  • Yahoo Advertising
    Director Of Product Marketing - Yahoo Advertising
    Yahoo Advertising Sep 2019 - Jul 2023
    Sunnyvale, Ca, Us
    Led the DSP Product Marketing team, orchestrating go-to-market plans, developing positioning briefs, and creating marketing collateral for a multi-billion annual revenue global omni-channel ad tech solution.
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  • Verizon Media
    Principal Product Marketing Manager - Demand Platforms
    Verizon Media Mar 2011 - Aug 2019
    New York, New York, Us
    Managed and spearheaded the promotion of digital advertising solutions through diverse go-to-market activations, including the creation of marketing materials, client newsletters, seller training programs, websites, banner ads, case studies, strategic events, securing notable speaking engagements, and market research initiatives.
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  • Aol
    Sales Strategy Manager
    Aol Jan 2008 - Mar 2011
    New York, Ny, Us
    Collaborated seamlessly with the Sales team to drive revenue growth on key accounts by developing integrated and scalable marketing solutions for Fortune 500 accounts. Leveraged the expansive breadth of AOL assets to strategically package and create customized solutions that catered to the unique requirements of major clients within the Western region.
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  • Cnet Networks
    Operations Manager, International Media
    Cnet Networks Jan 2007 - Jan 2008
    San Francisco, Ca, Us
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  • Cnet Networks
    Senior Sales And Finance Administrator
    Cnet Networks Nov 2005 - Jan 2007
    San Francisco, Ca, Us
    Manage sales and finance for US International group.
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  • Cnet Networks
    International Media Coordinator
    Cnet Networks Sep 2002 - Nov 2005
    San Francisco, Ca, Us
    Coordinate international advertising and programs.
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  • Lycos
    Account Manager
    Lycos 2002 - 2002
    Haarlem, ., Nl
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  • Ibm
    Finance / Product Marketing
    Ibm Jun 1999 - 2002
    Armonk, New York, Ny, Us
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Lily Wen Skills

Product Marketing New Media Project Management Online Advertising Sales Management Program Management Digital Media Analytics Digital Marketing Ad Networks Monetization Web Analytics Digital Strategy E Commerce Sem Salesforce.com Mobile Marketing Strategic Partnerships Direct Marketing Babies Toddlers Chinese Mandarin Cantonese Strategy Advertising Online Marketing Ppc Mobile Devices Display Advertising Mobile Advertising Ad Serving Affiliate Marketing Marketing Integrated Marketing Marketing Strategy

Lily Wen Education Details

  • University Of California, Berkeley
    University Of California, Berkeley
    Business Administration
  • Product Marketing Alliance
    Product Marketing Alliance
    Product Marketing Certification
  • Harvard Extension School
    Harvard Extension School
    Marketing Management
  • Harvard Extension School
    Harvard Extension School
    Copy Editing
  • Uc Berkeley Extension
    Uc Berkeley Extension
    Project Management

Frequently Asked Questions about Lily Wen

What company does Lily Wen work for?

Lily Wen works for Quad

What is Lily Wen's role at the current company?

Lily Wen's current role is Director of Product Marketing - Data & Media.

What is Lily Wen's email address?

Lily Wen's email address is li****@****ail.com

What is Lily Wen's direct phone number?

Lily Wen's direct phone number is +141559*****

What schools did Lily Wen attend?

Lily Wen attended University Of California, Berkeley, Product Marketing Alliance, Harvard Extension School, Harvard Extension School, Uc Berkeley Extension.

What skills is Lily Wen known for?

Lily Wen has skills like Product Marketing, New Media, Project Management, Online Advertising, Sales, Management, Program Management, Digital Media, Analytics, Digital Marketing, Ad Networks, Monetization.

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