Lily Yeung Email and Phone Number
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Lily Yeung is an experienced Director of Sales and Events, demonstrating over 16 years of experience in the Events Services Industry. She has been promoted to General Manager in 2023, combining her skillsets as a visionary leader and strategic thinker while supporting conflict management and interdepartmental success. Lily is skilled in corporate event sales and team management, event production, corporate client management, trade shows and social events. Her past experience also lends to heavy Business Development and Marketing acumen. As Sales Director, she has managed teams with over 35 employees who service prominent clients including Twitter, Google, Facebook, Paypal, San Francisco Symphony and many more. Previous experience includes over 7 years in the Entertainment Industry through Finance and Production divisions of NBCU prior to transitioning to Events Industry. She continues to be noted as a strong strategic minded sales professional with a Bachelor of Science - BS focused in Business Administration and Management, University of California, Riverside. Currently she sits as a Member of the Advisory Council for the Customer Experience Program at Cal State East Bay Continuing Education.Sales Strategic Planning | Management Acumen | New Business Development | Key Account Management | Sales Operations Management| Budgeting & Forecasting | Client Relations | Crisis Management Marketing Strategy | Field Marketing | Event Programs Management | Content Marketing | Creative Campaign Management | Digital / Direct Mail Marketing | Demand Generation & Lead Nurture | Targeted Messaging | Vendor Management Event Designer (Corporate, Wedding, Social) | Event Production | Floorplan Spatial Planning | Onsite Event Management | Client Relations | Customer Satisfaction -Ability to creatively think outside the box for company marketing and branding initiatives.-Effectively manage and execute multiple projects at once; experienced in working in cross-functional divisions from Sales and Event Production to Business Development and Marketing (including Social Media, PR, Branding, Product and Operational Marketing).-Proficient analytical problem-solving skills – effectively respond to and resolve issues.-Ability to work successfully under pressure to meet time sensitive goals and make sound decisions quickly for situations that may arise during an event.-Deliver solutions aligned to meet company and clients’ goals, objectives, and budget.
Blueprint Studios
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General ManagerBlueprint Studios Jan 2023 - PresentLas Vegas, Nevada, Us
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Director Of Sales - EventsBlueprint Studios Sep 2017 - Apr 2023Las Vegas, Nevada, UsSales- Responsible for managing over 35 employees in the Sales and Marketing departments, within 3 regions including Bay Area, Los Angeles and St. Helena locations, collectively producing over 4000 events annually.- Design, produce and execute corporate and social events including conferences, tradeshows, SKOs and galas for prominent companies and organizations throughout California and Nationally.- Ensure that optimal organizational design, developmental structures, and processes are in place for all sales related functions including but not limited to: prospecting, creative proposal writing, contract negotiation, sales presentations, client services, revenue/profitability management and support of client relations.- Coordinate and direct preparation of the monthly Sales revenue forecast for the current and upcoming months and assist in ensuring accuracy within 5% margin of error.- Conduct weekly Business Review meetings with Sales Team.- Work with cross-functional leaders to promote effective relationships at all levels to optimize and leverage the combined efforts of internal stakeholders, such as design studios and operations departments.
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Marketing Development ManagerBlueprint Studios Aug 2016 - Aug 2017Las Vegas, Nevada, UsMarketing- Field Marketing related experience including building that serve as a platform the sales team to have impactful first conversations, accelerate the sales cycle and maximize opportunity creation.- Create, manage and implement business plan including both strategic go-to-marketing process and tactical plan for 3 company locations.- Initiate, manage and task all marketing projects, timelines, workflow and campaign marketing calendar content.- Create copy and creative direction for targeted messaging campaigns for demand generation and lead nurture.- Develop and implement action plan and policies to properly track and execute various stages of the Product Lifecycle Management.- Defined, measure and monitor marketing KPI’s.- Advocate adherence to GTM process with ways to improve efficiencies between all departments.- Heavy focus on business development through market research and competitor intelligence.- Position Blueprint Studios as a primary or preferred provider for special event décor, event rentals, scenic fabrication, and event graphics within our target market segments through meet and greets with clients, networking efforts, hosted events, and other marketing initiatives.
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Director Of Marketing And Business DevelopmentWildflower Linen Inc May 2007 - Aug 2016- Effectively spearhead companywide mass marketing campaigns and partnership incentives to gain momentum in building future clients, including organizing social events, preparing submissions for magazine, online advertising and creating visibility and market presence through social media networking platforms.- Manage and approve all content and copy for Wildflower Linen’s social media and PR.- Secured brand exposure on-screen and a merchandise licensing deal with Summit Entertainment for The Twilight Saga, Breaking Dawn and other high profile speaking engagements for owner.- Successfully established company’s social media presence (took Instagram from 4.5K to 43K followers in less than 2.5 years | Pinterest from 135 to 1.8K followers in 1 year).- Coordinate and execute tradeshows and bridal fairs including negotiating space, designing, obtaining vendor partnership involvement, setup and breakdown logistics, swag bags and other creative marketing material to promote and showcase company’s top selling products.- Successfully launched and operate a 2,500 sq ft designer linen showroom in San Francisco to penetrate Northern California market. Build out included negotiating commercial lease, managing construction crew/contractors, and assisting in design of space.- Effectively researched market and identified regional industry leaders to build network of new partnerships and business relationships with over 200 top events professionals within 1.5 years. Recurring clients include top industry professionals, elite hospitality venues and top Bay Area corporate groups and affiliates.- Facilitate design consultations with clients and business partners specific to client’s style while keeping with current trends and fashion concepts.- Manage daily activity reports, monthly sales & forecasting reports, and budgets for region. -
Regional Finance Manager – Commercial Finance GroupGe Wmc Mortgage Securities Llc Feb 2006 - May 2007- One of four regional Commercial Finance team leaders responsible for driving and improving work flow/process directly for the Divisional Presidents and over 650 sales associates to help achieve 12% increase in sales productivity and manage a $36Bn sales field plan.- Established impairment processes: implemented 90-day Sales Forecast Reporting to identify key drivers causing negative impact to field plan and executed/led ad-hoc strategic analyses to help evaluate under-performance to enable management to make more effective sales decisions.- Designed cost reports to streamlined T&L expense tracking of over $6MM in annual sales submissions to enable stronger means of identifying and eliminating over-limit spending.- Led FP&A & controllership initiatives for GE Corporate submission (SII and 07 OP); facilitated meetings, created field plan templates, and built power-point presentations for deliverables.
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Manager Finance - Fp&A Tv GroupComcast Nbcuniversal Jul 2004 - Jan 2006Philadelphia, Pa, Us- Key Liaison between Business Affairs, Legal, Creative, Production Execs, Accounting, and Payroll Departments, regarding development spending and deal structuring.- Developed, recommended and implemented strategies to build strong relations with Studio affiliates to ensure future partnership growth potential for Co-Productions.- Worked to develop and improve complex economic models and reports for forecasting operating plans, quarterly and yearly estimates submissions, and quarterly closes.- Developed, engineered, and improved key financial models for production.- Assisted divisional CFO & FP&A team in preparing presentations, special projects and ad hoc analysis. -
Sr Participations Analyst - Nbc Production ServicesNational Broadcasting Company Jun 2001 - Jun 2004New York, Ny, Us- Senior Statement Analyst – responsible for preparing over 75 show titles per year based on quarterly, semi-annual or annual basis and reporting of over $100MM in payment dollars to participants.- Analyzed and abstracted contracts, created statements, calculated financials and processed payments.- Resolved discrepancies with Producers, Agent, and Business Reps regarding contracts and participation statements and facilitated support system for pending litigations, outside audits by performing ad-hoc analysis.
Lily Yeung Skills
Lily Yeung Education Details
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University Of California, RiversideGeneral
Frequently Asked Questions about Lily Yeung
What company does Lily Yeung work for?
Lily Yeung works for Blueprint Studios
What is Lily Yeung's role at the current company?
Lily Yeung's current role is General Manager @ Blueprint Studios | Lean Six Sigma, Hospitality, Sales Management, Event Production.
What is Lily Yeung's email address?
Lily Yeung's email address is ly****@****hoo.com
What schools did Lily Yeung attend?
Lily Yeung attended University Of California, Riverside.
What skills is Lily Yeung known for?
Lily Yeung has skills like Event Planning, Trade Shows, Event Management, Marketing, Social Networking, Hospitality, Corporate Events, Strategic Planning, Social Media Marketing, Customer Service, Weddings, Catering.
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