Lim Eng Hoon Email & Phone Number

Selangor, Malaysia

Responsible for the planning and execution of the Hong Leong Assurance’s corporate and marketing communications strategy and activities in line with Hong Leong Financial Group ( HLFG) corporate vision and business objectives.Develop and execute strategic marketing and advertising strategic plans for new product launches. Managed the overall corporate and marketing advertising budget to ensure efficient expenditure for media planning and buyingLead corporate branding strategy formulation and implementation to further enhance the corporate brand image. Secured for Hong Leong Assurance( HLA) five main Industry Awards for the company. HLA was awarded – Outstanding Category, Asia Pacific Entrepreneurship Awards August 2015, Domestic Life Insurer of the Year – Malaysia by Asian Banking and Finance during the Insurance Asia Awards 2016, 2017, 2018 and 2019 for four years in a row, the Best Life Insurance Company – Malaysia by International Finance Awards 2017 & 2018 and World Finance Global Insurance Awards 2017, as well as the Most Valuable Brand of the year award during The BrandLaureate’s BestBrand Awards 2016-2017.Develop and implement new corporate brand identity. Led the development of advertising and collateral for the company to be in line with Hong Leong Financial Group‘s brand values and image. Implement and involved in the development of the new corporate identity and guidelines. Manage all the all aspects of public relations management, events, on-line strategy and marketing campaign for all distribution channels. Responsible to implement corporate social responsibilities activities and manage all corporate and marketing collaterals, festive cards, diaries and all corporate related gifts.

Kuala Lumpur, Malaysia

Responsible for all aspects of marketing, business development, sales and public relations for the organization Accountable for the development and implementation of new markets and growth strategies, including establishing franchise for learning centers throughout MalaysiaLead a team of marketing and business development executives to develop and execute the online marketing plan Launch the Learning Port’s online learning programme through extensive media coverage include both print and electronic media in March 2014.

Kuala Lumpur, Malaysia

Accountable for planning, development and implementation of the Group’s Corporate and marketing communications with an advertising and marketing budget of MYR 10Million Led a team of 9 marketing communications and internal creative team to plan develop and execute the corporate and marketing communications plan Created and utilized social media platform to drive marketing activities and campaign which successful generated 8,000 new leads within 4 months.Responsible for all aspects of public relations management and corporate responsibilities activities

Kuala Lumpur, Malaysia

Responsible for the planning and execution of the Group‘s marketing communications in line with Bursa Malaysia’s corporate vision, business and marketing objectives.Supported business development for Group Marketing-Retail which included conducting market intelligence studies and recommending strategic marketing and advertising plans for new product launches e.g. Exchange Traded FundsSelected and managed suitable advertising agencies for the Group’s marketing and advertising needsLed Corporate branding activities to further enhance the Bursa brand. Developed and implemented corporate brand identity. Led the development of advertising and collateral for group in line with Bursa Malaysia‘s brand values and imageSupervised and managed the overall Group Marketing advertising budget to ensure efficient expenditure for media planning and buyingSupervised overall quality control for Group events management

Kuala Lumpur

Set up client service department and developed client service strategies to ensure effective implementation of service plansLed a team of 4 client service executives, responsible for the efficient operations of the customer service department

Kuala Lumpur, Malaysia

Accountable for development and implementation of all marketing communication within the business unit with an advertising and marketing budget of MYR 2 Million Managed relationships with all media partners and solution providersManaged marketing and brand positioning through media advertising

Bachelor Of Arts (Ba), Economics, Second Class Upper

Education record