Retailer for sporting goods and apparel. Primarily focused on providing quality and affordable field hockey equipment for the community in Singapore and Malaysia.- Overall in charge of Sales and business development into local and overseas market.

- Conducted comprehensive website audits, including customer journey mapping and UI/UX analysis.- Led a complete website revamp based on audit insights, incorporating new services and offerings.- Redesigned the website to enhance user experience and align with updated business goals.- Managed content creation and curation, including SEO-focused blog posts to boost organic rankings.- Achieved a 73% increase in impressions, a 6% rise in CTR, and a 104% boost in conversions.-… Show more - Conducted comprehensive website audits, including customer journey mapping and UI/UX analysis.- Led a complete website revamp based on audit insights, incorporating new services and offerings.- Redesigned the website to enhance user experience and align with updated business goals.- Managed content creation and curation, including SEO-focused blog posts to boost organic rankings.- Achieved a 73% increase in impressions, a 6% rise in CTR, and a 104% boost in conversions.- Successfully reduced Google Ads average CPC by 34% and cost per conversion by 78%.- Increased blog traffic by 10% through strategic copywriting and content marketing efforts. Show less

- Part of a team that drove Business Development efforts in Shopback GO's in-store space. - Acquired new merchant partners through prospecting and pitching.

Served as a Platoon Sergeant in the 5th Singapore Infantry Regiment. - Silver Bayonet Awardee in Specialist Cadet School- Best Commander of the Month (March, 2021)