Ad Optimization Across Platforms: Skilled in optimizing ads across diverse platforms such as Facebook Ad Manager, Google Search, Discovery, Demand Gen, TikTok Ads, and LinkedIn Ads. Experience in running both awareness (maximize reach) and engagement (lead generation) campaigns..Creative Collaboration: Collaborate closely with design teams to conceptualize and develop creative visuals that align with campaign objectives, enhancing engagement and brand messaging.A/B Testing Expertise: Conduct A/B testing to analyze the performance of various campaign elements, improving ad effectiveness by refining targeting, creatives, and messaging based on data insights.Campaign Performance Analytics: Leverage data analytics to track, evaluate, and enhance campaign performance, providing actionable insights to drive optimization and meet client goals.Client Servicing & Campaign Management: Manage client relationships by preparing detailed reports, conducting weekly performance meetings, and providing regular updates on campaign progress. Actively address client inquiries on visual updates and overall campaign strategy.Media Budget Planning: Strategically plan and allocate media budgets to optimize spend across platforms, ensuring cost-effective ad distribution and meeting performance goals.

-Generate quality leads for SBU team to perform sales activity (crawling data, data cleaning, data filtering, data segregation, uploading data to telemarketing portal)-Create and execute telemarketing campaigns-Analyze and monitor quality of SBU team performances through Google analytics-Ensure proper storage and movements for customer's data-Ensure up to date staff listing (renewal/removal) through company's portal-Prepare weekly reports on sales performances by telemarketing campaigns-Assist enquires from SBU team on customer's information and telemarketing campaigns details-Collaborating with various teams to plan new marketing strategies and campaigns.