Laura Lima Email & Phone Number

Costa Rica

Honduras

Costa Rica

Accountability for 20USD million annual portfolio sales and margin for portfolio. Drive business strategy to grow over 30% vs last year.• Ensure the brand plans development, alignment, and execution across the indications, positioning Lung Cancer portfolio as the number one in TOM in the region (IQUVIA Data) And the Hematology portfolio in the second place.• Successfully lead the way of working for crossfunctional work between the areas around the portfolio (Medical, access, commercial)• Lead new indications prioritization, drive new launches (Pre & post launch tracking) to ensure the expansion of the franchise achieving a mor 30% grow in one year.• Promote the digital omnichannel implementation of new campaign among the portfolio with tree launched campaigns in the year.

Costa Rica

Lead the cross functional team and develop the strategic and tactical plan for the lung cancer portfolio. Sales over 15USD million in the region.• Develop and executed the brand strategy for Tagrisso a Imfinzi, generating access for both products in main public accounts in the business.• Prepare and launched two new indication with the medical and access team for two products duplicating the sales in a one-year period.• Lead the segmentation and targeting exercises to ensure the right distributions and focus of field force and covering 10% more HCPs vs last year

Costa Rica

Lead the crossfunctional team to develop and implement the strategic and tactical plan for the lung cancer portfolio. Sales over 6USD million in the region.• Responsible for the team performance and way of working, achieving 100% of sales and expenses target for the hole portfolio.• Develop and executed with the cross functional team the brand strategy for Tecentriq and Alencensa achieving reimbursement in one main account.• Prepare & implement financial proposal to principal accounts to ensure the reimbursement of the portfolio.

Spain

Central America And The Caribbean Countries

Central America And The Caribbean Countries

Central America, Caribbean, Peru And Ecuador

Central America, Caribbean, Peru And Ecuador

Central America And The Caribbean Countries

Chile

Central America, Caribbean, Peru And Ecuador

Venezuela

Digital Marketing, Expert In Digital Marketing

Expert In Digital Marketin, Marketing

Postgraduate Course In Pharmacoeconomics, Pharmacoeconomics/Pharmaceutical Economics

Master Of Business Administration (Mba)

Chemical Engineer