Marilyn Li Email & Phone Number

Singapore, Sg

- Lead the Loyalty Marketing and Operations team to develop and continue to enhance the loyalty program mechanics, create relevant and exclusive benefits and customer experience with the objective of bringing about new, repeat, and profitable visitation and revenue.- Lead the Singapore and Southeast Asia Partnership team to create and build win-win relationships with internal and external partners that can benefit the loyalty program within Marina Bay Sands to acquire, retain, and increment spend within the database.- Evolve the loyalty program and ensure that it caters to the needs of all customer segments within Marina Bay Sands and leverages the world class amenities offered by looking at customer research, patron P&L and reinvestment, data analysis, competitive benchmarking, and cross-industry education- Plan and implement loyalty-led integrated resort campaigns to drive incremental revenue and visitation across key customer segments and markets.- Leverage Marketing technology and programs to make each customer touch point appropriately personalized and ensure experiences are appropriately consistent throughout the resort to maximize program relevance and customer engagement.- Optimize Marketing and Operations processes and technology to improve Team Member productivity, manpower, and customer experience.- Create and implement customer experiences and collaterals that provide points of differentiation between the membership tiers within the program vs. competition to heighten loyalty program effectiveness, in coordination with all the business units within the property and brand management.- Work closely with all MBS business units to ensure a high level of participation by customers in the loyalty program while sharing best practices and creating synergies and collaboration across Las Vegas Sands sister properties to leverage and cross promote each property’s respective loyalty programs.

Singapore, Sg

- Lead the Loyalty Marketing and Operations team to develop and continue to enhance the loyalty program mechanics, create relevant and signature benefits and customer experience with the objective of bringing about new, repeat, and profitable visitation and revenue.- Lead the Strategic Partnership team to create and build win-win relationships with internal and external partners that can benefit the loyalty program within Marina Bay Sands to acquire, retain, and increment spend within the database.- Evolve the loyalty program and ensure that it caters to the needs of all customer segments within Marina Bay Sands and leverages the world class amenities offered by looking at customer research, patron P&L, data analysis, and competitive benchmarking and cross-industry education.- Leverage Marketing technology and programs to make each customer touch point appropriately personalized and ensure experiences are appropriately consistent throughout the resort to maximize program relevance and customer engagement.- Create and implement customer experiences and collaterals that provide points of differentiation between the membership tiers within the program vs. competition to heighten loyalty program effectiveness, in coordination with the all business units within the property and brand management.- Develop and enhance current customer personalized marketing messages and communications to drive immediate relevant engagement and loyalty based on customer preferences and transactional data. - Work closely with all MBS business units to ensure a high level of participation by customers in the loyalty program while sharing best practices and creating synergies and collaboration across Las Vegas Sands sister properties to leverage and enhance each property’s respective loyalty programs.

Singapore, Sg

- Lead the Loyalty Marketing and Operations team to develop and continue to enhance the loyalty program mechanics, create relevant and signature benefits and customer experience with the objective of bringing about new, repeat, and profitable visitation and revenue.- Evolve the loyalty program and ensure that it caters to the needs of all customer segments within Marina Bay Sands and leverages the world class amenities offered by looking at customer research, patron P&L, data analysis, and competitive benchmarking and cross-industry education.- Leverage Marketing technology and programs to make each customer touch point appropriately personalized and ensure experiences are appropriately consistent throughout the resort to maximize program relevance and customer engagement.- Create and implement customer experiences and collaterals that provide points of differentiation between the membership tiers within the program vs. competition to heighten loyalty program effectiveness, in coordination with the all business units within the property and brand management.- Develop and enhance current customer personalized marketing messages and communications to drive immediate relevant engagement and loyalty based on customer preferences and transactional data. - Work closely with all MBS business units to ensure a high level of participation by customers in the loyalty program while sharing best practices and creating synergies and collaboration across Las Vegas Sands sister properties to leverage and enhance each property’s respective loyalty programs.

Las Vegas, Nevada, Us

- Assist the Vice President of Marketing Strategy and Global Events in the development and implementation of highly differentiated global events and promotions across sister properties to create synergies, economies of scale, excitement, and revenue generation.- Assist the Vice President of Marketing Strategy and Global Events and top senior management to direct and implement casino strategy as related to the loyalty program to drive incremental revenue and visitation.- Work with different properties for new gaming product launches included but not limited to branding and marketing initiatives, promotional ideas, and sponsorship opportunities as required.- Work with the Vice President of Marketing Strategy and Global Events to identify new technological opportunities and initiatives that can enhance the guest experience, generate incremental revenue and database growth, leverage this technology and best practices across Marina Bay Sands.- Suggest Direct Marketing and Database segmentation best practices to maximize casino event, promotion, and program response rate/participation, awareness, and incremental revenue.- Work with the Vice President of Marketing Strategy and Global Events to identify key gaming, marketing, and entertainment trends that can be implemented at Marina Bay Sands while catering to the market’s needs and points of differentiation.- Work in collaboration with Advertising, Call Center, Loyalty Club, and Casino Marketing to oversee that collaterals and messages are most effectively designed and communicated to patrons.

Singapore, Sg

- Assist the Vice President of Casino Marketing in the creation and management of the property’s overall reinvestment and loyalty program.- Responsible for the management and enhancement of the property's custom CRM system and the development of automated marketing campaigns and web program applications used property wide.- Responsible for establishing reinvestment levels and campaign criteria for Marketing initiatives and programs to ensure the maximum incremental revenue can be generated while creating the best possible customer experience. - Develop appropriate rewards, offers and incentives to be offered through the core loyalty program and via direct marketing and various communication channels to patrons based on prior behavior as recorded by transactional databases.- Manage the communication process to specific target markets assuring timely delivery of appropriate rewards, incentives, and invitations through the proper channels.- Work in collaboration with Advertising, Call Center, and Loyalty Club to oversee that collaterals and messages are most effectively designed and communicated to patrons.- Closely establish relationships with external vendors as related to Direct Marketing, Email, and SMS initiatives.- Work closely with International Marketing and Premium Mass to identify high worth guests for promotion to the higher tier levels of the loyalty program, create incremental revenue, and visitation.

- Manage new and existing partnership opportunities by developing and maintaining relationships with external media outlets and internal parties.- Responsible for assisting the Domestic Asian Marketing Director and other departments by maximizing the use and value of marketing initiatives including cost management, response rate accuracy, and target customer marketing for these Asian American segments.- Develop in-depth statistical analytics in order to maximize hotel and casino profitability, while taking into account the complex interaction between customer behaviors, needs, and cultural preferences.- Participate in the planning and developing of various initiatives for attracting and retaining new Asian American customers based on short and long term analysis of market conditions and company needs.- Effectively manage and coordinate the budget and strategic plan processes for the department to ensure its completion, accuracy, and feasibility within all levels of management.- Assist with the Domestic Asian Marketing Director in the coordination of various Asian specific special events hosted at The Venetian Resort Hotel Casino.

- Responsible for various direct marketing promotions and initiatives to expand the casino database while growing promotional revenue and response rates.- Provide in-depth analysis and recommendations of the current direct marketing programs via statistical and economic modeling as related to patron behavior and supply and demand conditions in the market.- Coordinate various internal and external partnership programs with the goal of increasing company revenues and generate brand awareness and loyalty.- Involved with the department’s slot budget and forecast projections.- Perform ad-hoc analyses and reports for casino and hotel customers using statistical models to justify using certain patron criteria for invites while taking into account the price and demand elasticity of the customers.

- Provide in-depth analysis of the slot products incorporating various statistical and economic methodologies to factors related to casino performance.- Exploration of how various economic variables including but not limited to hold percentage yield and price elasticity and how this affects the supply and demand of casino products.- Determine the economic and financial impact of different games and the return on investment of leased games on the attrition of loyal and profitable players and the concept of cannibalization of one machine to new machines.- Make recommendations to Slot Operations management regarding the above findings and provide economic analysis of patrons’ gaming metrics after implementation of certain recommendations.- Provide upper management with current economic conditions in the gaming industry as well as gaming market trends related to the surrounding competition and through interactions with slot players via focus groups and surveys.

Bachelor, Hotel Administration

Master, Business Adminstration