Robson Lima Email & Phone Number

Accomplished Sales and Trade Marketing Manager having developed my career in world class fast-moving consumer goods companies, across several categories and brands. In charge of the definition of Company’s Business Strategy, establishing price and packaging policies, channel architecture, market segmentation, annual promotional activities calendar, POS execution guide definition, execution monitoring system and market research development (Nielsen, TNS Interscience, Synovate, Kantar).EXPERIENCE:• Lead cross-functional teams (Supply Chain, Financial, Trade Marketing and Marketing Brands).• Develop, execute and manage Marketing and Commercial Planning.• Products launching, portfolio management and RTM strategy.• Category management through the implementation of products assortment, display and pricing strategies.• Planning and execution of promotional calendars, sales incentives and development tools to increase distribution, volume and brand awareness, in different regions and channels.• Definition of structure, roles and processes for Trade Marketing area.• Construction and implementation of products execution standards.• Extensive P&L management experience oriented to project deployment.• Development of merchandising strategy and tools to increase visibility at the POS.

Listed skills include Trade Marketing, Marketing Management, Market Planning, Marketing, and 46 others.