Acompanhamento e análise de pesquisas de comunicação e tracking de marca;Gerenciamento de projetos ad-hoc;Curadoria e desk research para geração de insights junto com outras áreas internas (branding, mídia, conteúdo, etc);Desenvolvimento de pesquisa para projetos de novos negócios;Moderação de focus group e entrevistas em profundidade;Modernização de dashboards da área através de Power BI;

• Responsible for develop the satisfaction surveys (NPS, CSAT). • Fieldwork coordination• Dashboards generation and automation with the main KPIs using Power BI.• Data analysis and insights generation for research reports.

Qualitative research - Responsible to prepare commercial proposals and methodological recommendations concerning to research briefings;- Execution of local projects with global monitoring;- Acting in simultaneous projects of several categories;- Questionnaires, screeners and guides discussion development;- Desk ResearchMedia Quantitative Research- Knowledge in quantitative research of media, habits and consumption: methodology, processing and data analysis- Audience analysis and consumer knowledge- Demographic, psychographic and behavioral analysis: segmentation and clustering- Customer's Training and supporting regarding the best usage of specific tools for measurement of audience throughout main markets of Brazil. Generation of leads and strategic information for the press office.- Responsible for providing regular updates of reports regarding audience data to groups in the advertising area

- Audience analysis through Ipsos and Ibope softwares- Support to the commercial sector - Advertising agencies attendace.- Market monitoring.- Analysis of research information and media data for segmented projects and reports.

- Support to the commercial sector - Advertising agencies attendace.- Market monitoring.- Analysis of research information and media data for segmented projects and reports- Abril publishing company's regional projects coordination executed in Brazil's northeast states.