Maurice Li Email & Phone Number

Beijing, China

Inspired by "Six Degrees of Separation", our aim is to build a platform where ideas and creativity can create meaningful connections and interactions with people.With offices in Beijing and Hong Kong, our team strives to create industry-changing brands, products concepts and business models with our partners and clients. We also own and operate a series of lifestyle brands and products that are designed and created in China. 灵感来自“六度”理论，致力于打造一个促进资源不同维度的链接、互动与集合的平台。主营业务包括品牌策略、文化艺术IP管理 、产品研发，同时，旗下拥有生活方式品牌及自主研发的生活类产品等。六维策略由Maurice Li创立，梁文道担任总策划，以及资深国际管理团队运营，在北京及香港两地设有办公室。

Beijing, Hong Kong, Amsterdam

Talent and Brand RepresentationArt • Culture • Design • Hospitality • Lifestyle Founded in 2018 by partners Maurice Li and Yoko Choy, Collective Contemporist is a creative consulting agency with offices in Beijing, Hong Kong and Amsterdam.We represent a curated community of international creatives that celebrate contemporary art and design with a focus on cultural and hospitality experiences. The concept was to create a platform capable of supporting makers and creators from around the world to connect to an audience and business opportunities in China through exhibitions, special project commissions, studio representation and product licensing. The notion of East-meets-West is more to us than just an alignment of two aesthetic visions; our mission, as a multicultural creative commentator and communicator, is to raise awareness of the importance of cross-cultural development in the creative industry, to translate the knowledge and insights from both worlds into a shared creative language, to stimulate and inspire conversations between the two mentalities and thus meaningful collaborations. We match talents with local businesses in the areas of real estate, hospitality, brand development, marketing and live events.Our creative management team will also nurture our community of creatives through business-oriented and public-oriented exhibitions, publications, networking events, educational programs and more. https://www.collectivecontemporist.com/

Beijing, China

1921 is the arts and culture subsidiary of WF CENTRAL.WF CENTRAL is Hongkong Land's leading premium lifestyle retail centre in China at the commercial and political heart of the capital city, with the design and scale to both respect and revitalise the historic fabric of the Wangfujing area. 19.21 was created to provide the public with access and participation to a diverse art and culture programme in the retail centre's surrounding heritage courtyard buildings and public spaces.Previous programs include:2018 DIGITAL REVOLUTION -- A major digital arts exhibition jointly presented with the internationally renowned Barbican Centre. 2018 SERPENTINE PAVILION BEIJING -- a collaboration with Serpentine Galleries on the first major international commissioning of the internationally acclaimed Serpentine Pavilion outside of the London Royal Park. Pavilion was designed by China’s Jiakun Architects.2018 M&O LOVE DESIGN -- Design pavilion and fair presented in partnership with MAISON&OBJET PARIS2019 ‘SUN CYCLE’ -- Outdoor public art installation created by PATRICK SHEARN & POETIC KINETICS STUDIO 2019 MEADOW -- Indoor public art installation created by STUDIO DRIFT

Beijing, China

Shanghai

Beijing City, China

Brand management, strategic marketing, business model innovation.

Beijing City, China

Hotel investment, design, construction, management and operations. Based out of Beijing.

Beijing City, China

CHAO is a brand that develops, designs and builds a collection of hospitality concepts, lifestyle products and services as well as cultural and art experiences for a community of creative, entrepreneurial and like-minded people. Launched in 2016, the flagship property in the Sanlitun district of Beijing has achieved business success and quickly built momentum and established itself as the place to be for the most discerning and forward thinking clientele.As one of the founding partners, I was the lead brand strategist and product designer tasked with delivering success for a new brand, leading a direct headcount of 10 on the brand team as well as taking on a leadership role in a work force of 150+ staff. In addition to developing guest experiences, brand communications, cultural content curation and development of partnerships, I led the effort to establish the brand management company, creating strategic frameworks, organizational structures, developmental roadmaps and owned the P&L for the unit. ilovechao.com

Inner Mongolia, China

Yalida is a family-owned and operated real estate and logistics company based in Wuhai, Inner Mongolia. The role involved taking over the company’s operations and development, working directly with the owners to set a 3-year path to acquisition, including: consolidation and sales of company assets, working with government for rezoning and industry diversification through capital investments.

Beijing / Hong Kong

Working directly with founders of the company to create business strategy, product vision, UX design, software development management (scrum), product iteration and lifecycle management.www.qipost.com

Beijing

Kabam is a world leader of massively multiplayer games for mobile devices. In my role as producer of the company’s first mobile game, I was tasked with managing the business unit, ensuring that the project was completed on schedule, within budget and reaching targets. Working directly with the company’s co-founder & CTO, I was also involved in designing the user experience, managing game development (Scrum project management), making decisions on game features, monetization strategies, in-game promotions and in charge of daily operations. Managing a team of 25 across many disciplines: programmers, artists, data analysts, marketing/PR and platforms, I was responsible to deliver exciting content and more importantly, successful business results. Result: No.1 Top Grossing game on iTunes in 2012 http://itunes.apple.com/app/kingdoms-camelot-battle-for/id476546099?mt=8

International MBATsinghua University - MIT Sloan School of Management.

Exchange student at Graduate School of Commerce, Waseda University, Tokyo, Japan. Duration: 09/10 - 02/11.

As brand director, I managed the strategic development, creative execution and business accounts of local and international clients, including: Heineken, Ferrero, Dragon Air, Galaxy Entertainment Group and Hang Seng Bank - where we received a Gold EFFIE Award for marketing effectiveness in 2007.

Mba, Business Administration And Management, General

Mba, Academic Exchange

Bs, Advertising