Bee-Kee Lim, Msc Email & Phone Number

Singapore

Teaneck, New Jersey, Us

Lead all B2B marketing strategy and execution for key regions in APAC for the US$28B consulting and IT services provider. As a key member of the senior leadership team, I drive exponential revenue and EBITDA growth across the region.𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Built and led a high-performing marketing function with a robust pipeline and high double-digit win rate. Enhanced brand prominence, accelerated RFP cycles, and established new revenue-generating verticals in competitive markets.𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗲𝘄𝗮𝗿𝗱𝘀𝗵𝗶𝗽: Served as regional brand guardian, ensuring Cognizant’s identity resonated with Asia’s dynamic cultural landscape through localized strategies. Oversaw three rounds of brand refreshes. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗕𝗶𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Led high-stakes bid strategies using an account-based approach, reducing RFP turnaround time by 75%. Innovations set APAC and Global Growth Markets best practices.𝗡𝗲𝘄 𝗩𝗲𝗿𝘁𝗶𝗰𝗮𝗹 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: Penetrated a net-new vertical in ASEAN, driving 166x revenue growth over nine years. Conceptualized campaigns that opened another new vertical in ASEAN in 2019.𝗖𝗹𝗶𝗲𝗻𝘁 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Delivered tailored strategies for Forbes G2000 companies and local businesses, create and participate in impactful client engagements.𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Designed and implemented processes to track marketing effectiveness, optimize sales pipelines, and deliver visible ROI improvements across campaigns.𝗔𝘄𝗮𝗿𝗱-𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Fostered a culture of excellence, positioning team members to win multiple accolades, including “Associate of the Year 2023, Greater China” (#1 of 1,400+ associates), “Associate of the Year 2022, ASEAN” (#1 of 1,100+ associates), “Certificate of Excellence 2019,” “Excellence in Support Function, ASEAN and Greater China 2016,” and “Best Overall Support Function APAC 2015.”

Teaneck, New Jersey, Us

Teaneck, New Jersey, Us

Teaneck, New Jersey, Us

Teaneck, New Jersey, Us

Tinton Falls, Nj, Us

As the first regional marketing leader for Commvault based in Singapore, I set the pace for significant revenue growth across ASEAN, Hong Kong, India, and Korea through strategic planning and data-driven marketing initiatives. By aligning regional insights with global strategies, I strengthened brand presence, enhanced lead generation and conversion, and established the company as a market leader for Enterprise Backup/Recovery Software in the region.𝗠𝗮𝗿𝗸𝗲𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴: Strengthened brand presence across key territories by aligning regional initiatives with global branding strategies. Positioned flagship products as market leaders through strategic campaigns and thought leadership, enhancing market standing and opening doors for key deals.𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Established and scaled a regional marketing ecosystem, creating unified standards across ASEAN, Korea, Japan, and China. Localized marketing content to enhance relevance and impact, increasing engagement in diverse markets.𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗮𝗻𝗱 𝗟𝗲𝗮𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Delivered high-quality leads exceeding industry benchmarks, with elevated conversion rates and a strong marketing pipeline-to-revenue contribution ratio. Optimized marketing strategies to drive consistent growth and measurable ROI. Campaigns achieved substantial sales accepted leads through data-driven marketing strategies and high-level regional planning, outpacing market growth rates. 𝗘𝘃𝗲𝗻𝘁 𝗮𝗻𝗱 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: Organized high-profile events that boosted brand awareness and lead generation. Strengthened channel relationships through structured marketing programs and joint initiatives, enhancing collaborative success in key markets.

Armonk, New York, Ny, Us

Spearheaded strategic marketing initiatives aimed at expanding market penetration, streamlining cross-functional efforts, and enhancing sales and partner enablement programs for IBM's Cloud, Managed Services, Data Centre, Business Recovery and Systems Integration Services.𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗟𝗶𝗻𝗲 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: Achieved substantial year-over-year growth in Smart Cloud & Managed Services and other key service lines, significantly enhancing IBM’s whitespace account penetration.𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Led GTS in cross-brand and emerging initiative marketing programs, ensuring maximum program ROI for the GTS portfolio. Integrated initiatives with Software Group and Server Group to achieve integrated business objectives.𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁 𝗣𝗲𝗻𝗲𝘁𝗿𝗮𝘁𝗶𝗼𝗻: Strengthened regional partnerships and targeted high-potential markets, driving double-digit revenue growth through improved alignment, incentive programs, and expanded service reach.𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: Optimized marketing processes, reduced engagement timelines, and executed impactful client workshops and roundtables, resulting in higher win rates and strengthened customer trust across sectors.

Bryanston, Johannesburg, Za

Hired to develop and execute transformative marketing initiatives, enhance brand recognition, streamline operations, and increase demand across Asia Pacific. Launched the Datacraft brand in Asia Pacific in 2004 and spearheaded its relaunch as Dimension Data in 2011, defining full brand identity and ensure strong alignment with target client needs and values. 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Overhauled the web portal, improving lead onboarding and increasing operational efficiency by 66%. Designed and developed a complete digital marketing program to drive topline sales. 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Designed and delivered global competitive programs for service offerings, working closely with regional sales and services leaders in EMEA, North America, and Asia Pacific.𝗦𝗮𝗹𝗲𝘀 𝗘𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Conceptualized, designed, and delivered the Group’s first smartphone sales enablement application, enhancing sales team productivity and engagement.𝗠𝗲𝗱𝗶𝗮 & 𝗔𝗻𝗮𝗹𝘆𝘀𝘁 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀: Managed a weekly press release program that dramatically improved public perception within two years. Maintain relationships with analysts and advisors aligned with the corporate strategy and impact sales funnel.

Sunnyvale, Ca, Us

Developed field marketing strategies to enhance market share and sales, leading a skilled team across ASEAN and India.𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Crafted marketing campaigns targeting C-suite executives, notably through a high-profile sports event that garnered extensive media attention. 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗢𝘃𝗲𝗿𝗵𝗮𝘂𝗹: Revamped channel communication processes, achieving over 300% improvement in effectiveness.

Singapore, Sg

As ASEAN Team Leader for Datacraft, I drove regional marketing operations, corporate communications, branding, and external relations to enhance organizational efficiency and brand positioning. By spearheading strategic initiatives, I consistently exceeded performance benchmarks and delivered impactful results.𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Directed regional marketing efforts across APAC, working with country and functional representatives to implement focused campaigns, manage budgets, and ensure cohesive execution across markets. Overhauled Datacraft Thailand’s marketing function, aligning it with marketing objectives and elevating performance.𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Promoted to ASEAN Team Leader within a year, managing a team of six marketing personnel. Consistently achieved top percentile in work values and exceeded performance benchmarks, demonstrating strong leadership and operational impact.𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆: Launched a dynamic rebranding initiative to position Datacraft as an energetic and modern organization. Overhauled corporate identity and ensured brand consistency across collaterals, advertisements, websites, and all marketing activities.𝗣𝘂𝗯𝗹𝗶𝗰/𝗔𝗻𝗮𝗹𝘆𝘀𝘁 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀: Developed regional PR plans, maintained consistent media exposure, and facilitated regular engagement with PR agencies and independent research houses. Ensured a steady flow of customer win press releases that morph perceptions aligned with brand objectives.𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗻𝗱 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Managed web marketing for 13 countries, creating eDM campaigns, newsletters, and localized digital assets. Rolled out solutions and services campaigns, coordinating training programs and incentive initiatives to align internal teams with strategic objectives.

Master Of Science - Ms, Marketing & Consumer Insights

Post Graduate Diploma, Marketing