Bee Leng Lim Email & Phone Number

Singapore

Singapore

Managed the global strategic marketing planning and communication for flagship brand - PaperOne™ home and office paper. Responsibilities include:• Develop global marketing plan to grow PaperOne’s presence in the marketplace, both online and offline.• Provide strategic brand recommendations and guidance to country teams and support their go-to-market strategies and implementation.• Oversee markets' communication materials to ensure alignment with brand guidelines.• Manage brand traction on digital channels such as website and social media platforms.• Drive channel incentive program for Tier1 and Tier2 customers and track performance.

Managed the Energizer and Eveready lighting portfolio in Asia Pacific region and drove growth through well-planned, timely executed annual marketing plans, innovation roadmap and strategies. Responsibilities include:• Provided directions on regional growth strategies and innovation roadmap to 13 country marketing teams. • Supported go-to-market executions with deployment toolkits, product solutions, creative communication assets, and recommendations to address specific market situations. • Managed the product life cycle – new, upgrades, refreshes and end-of-life planning and transition.• Assessed market opportunities and initiated business cases for new product development to meet market needs. • Tracked market sales performance, analyzed SKU value efficiency, managed multiple projects and handled day to day complex regional situations.• Developed product value propositions and communication on packaging and marketing collaterals. Conducted training to develop marketing competencies and product knowledge among country sales and marketing teams.Ownership for Energizer Specialty portfolio from year 2009 to year 2010.

Singapore

Responsible for building brand awareness and market share growth for Schick razors and blades in Singapore. Product portfolio also includes Energizer Specialty batteries and Energizer rechargeable batteries. Spearheaded trade marketing activities for Energizer, Eveready and Schick in modern and traditional trade. Responsibilities include:• Planned and established in-market strategies, product mix, pricing, distribution and sales targets for product lines handled. • Initiated creative ideas to enhance the brand and product visibility at retail and, to increase the shop-ability of the battery category.• Accountable for profitability, A&P budget and inventory management for product lines handled. • Worked closely with Sales Team to identify market opportunities and to develop tactical programs to drive sales.

Singapore

Manage full marketing functions for a range of food and non-food products.Responsibilities include:• Managed a diversified range of in-house brands and Principals of agency brands in the food and non-food categories. • Developed marketing strategies, packaging, pricing and marketing collaterals to support the products’ penetration in modern and traditional trade, sales growth and new product launches. • Handled trade presentations, new product listings, devised tactical activities to grow sales at Modern Trade. • Developed trade incentive programs to expand product distribution in Traditional Trade. • Led distribution expansion in non-retail channels.• Responsible for inventory management and order forecasting for entrusted products as well as packing materials for selected house brands. • Managed a team of 5 promoters and merchandisers.

Bachelor Of Business (2Nd Lower Honors), Marketing

Specialist Diploma In Consumer And Performance Analytics