Lisa Mcginty Email & Phone Number

Nashville, Tn, Us

Using 30+ years of strategic and hands-on marketing and team leadership experience to help B2B and B2B2C technology and SaaS companies drive awareness, growth and revenue. The best non-FTE investment you can make. Key super powers include:- Developing Go-to-Market (GTM) Strategies- Budget Planning and Forecasting- Defining goals, OKRs and KPIs - Enhancing and Evolving Brand Identity- Crafting Multi-Channel Marketing Strategies- Developing Thought Leadership and Content Strategies- Sourcing and Managing Growth Marketing Agencies/Freelancers- Supporting Internal Marketing Talent Development

Santa Clara, California, Us

CMO for a startup, Silicon Valley-based autonomous vehicle technology company serving heavy industry operators across Australia, Japan and the Americas. Joined the company post Series A round and was responsible for building global brand awareness and driving engagement across multiple industry segments (construction, mining, quarry, Investor, AV and AI tech communities) through product evangelization, content creation, thought leadership and global media relations. Highlights include:• Overhauled the brand identity and developed a bespoke, content-focused website that generates ~70% of the companies leads via inbound inquiries.• Established SafeAI as the most recognized brand in our global cohort for open autonomous solutions through consistent generation of relevant, organic content (white papers, articles, bylines, social media management), thought leadership (event speaking, media interviews, podcast interviews) and multi-faceted product announcements involving lead magnet campaigns, extensive media coverage, and professional video and animation production.• Closely involved with Investor Series B fund raising and pitch deck development.

St Charles, Illinois, Us

CMO for a family of companies that serve the freight industry. Was responsible for awareness marketing, growth and lead generation for three separate entities under one corporate umbrella: an unrivaled financial risk management entity, a 3PL freight brokerage, an over-the-road (OTR) trucking asset division. The financial risk management division was a NFA approved entity that provided commodity futures trading services to industry participants for hedging fuel market volatility.

Torrance, Ca, Us

Contract team member of a health technology company serving several B2B channels, and a new product serving a broad direct-to-consumer (DTC) audience. Responsible for helping to productize HealthLock as a DTC offering and for the initial launch to establish product market fit and refine the customer journey.

Chattanooga, Tennessee, Us

Executive team member of a high growth digital media, data and analytics company serving the global freight and logistics markets. Was instrumental in launching, marketing and growing a family of brands and unique businesses under the FreightWaves umbrella, including FreightWaves digital news media organization; SONAR SaaS data and analytics platform; FreightWaves Live Event series; and commercialization of Trucking Freight Futures Contracts. As Chief Audience Officer, was responsible for helping to evolve FreightWaves from a traditional, linear funnel-based organization, to a Flywheel “attract, engage and delight” model. This included leveraging data insights and CDP tools to better understand and optimize our prospects and customers’ journey and engagement across all FreightWaves channels and offerings.

Chattanooga, Tennessee, Us

Built a ground up internal customer success team to support FreightWaves SONAR (SaaS) platform customer base. Developed strategy and support tools for a robust library of web based resources, weekly webinars, product training videos and in person training sessions to ensure successful customer adoption. Closely managed KPIs and consistently achieved, or beat, month over month customer retention, renewal and growth targets.

Chattanooga, Tennessee, Us

Chief marketer at FreightWaves. Was responsible for marketing strategies, team development and execution across a family of FreightWaves assets. Including, brand and positioning, awareness marketing, public relations, demand generation, website and landing page strategies, daily newsletter and email campaigns, digital media and asset creation, graphic design, videographer and social media teams, large scale industry event development and execution, strategic partnership negotiations, and creation of new revenue generating opportunities.Global digital news organization: https://www.freightwaves.com/SaaS based freight market data, intelligence and analytics platform (SONAR): https://sonar.freightwaves.com/Trucking Freight Futures, previously listed on the Nodal ExchangeTransparency, MarketWaves and FW Live industry events: https://live.freightwaves.com/

Brentwood, Tn, Us

Responsible for driving product innovation, new feature development and marketing for a suite of payment products within Comdata's North American small fleet trucking division.• Launched a set of initiatives designed to help a large, outbound sales force understand a broad new customer segment for Comdata’s small fleet products, including customer interviews, product journey mapping, persona development, competitor profiles and product sales sheets.• Developed a new CRM based on-boarding experience for customers designed to significantly improve top of funnel lead capture, product engagement, and email nurturing campaigns.• Led a complex, multi-stage re-design of a core product feature involving unique payment terms and credit limits for over 20K customers.

Chattanooga, Tennessee, Us

Second hire and executive leader at a start up developing the world’s first financially settled Trucking Freight Futures contracts, and a news blog (freightwaves.com) designed to elevate awareness and product need for risk management tools in trucking. • Established brand strategy, creative development, and positioning for multiple offerings and their digital assets including: branding, product websites, blog, social media channels, infographics, and product use cases. • Generated awareness for a nascent product concept through earned media coverage, thought leadership content, speaking engagements, demand generation marketing campaigns, social media and the news blog (freightwaves.com), which has since grown to become the world's largest media, high frequency data, and price reporting agency for the global supply chain. • Executive contributor on company growth and product roadmap strategy and development, team building, VC fund raising, technology partnership development, corporate governance and compliance.

Executive team member and early stage employee of a venture backed start up that synched payments and advertising through a proprietary, digital advertising card linked offers (CLO) platform. Responsible for evangelizing and marketing a nascent advertising technology platform and driving channel growth and awareness through strategic financial institution (FI) partner platforms. • Identified new market opportunities, negotiated performance based partner agreements and led execution of complex data integrations and multi-channel marketing plans with Capital One, Visa Inc., Visa Europe, Discover Financial, USAA, H&R Block and several others.• Over 4 years, helped to grow edo's cardholder network from ~120K cardholders, to over 42M through new partner acquisition and retention, strategic marketing plans and growth tactics, and continual product optimization within partner's debit and credit cardholder networks.• Built a Customer Success team to drive retention and growth of existing FI partners and cardholders in network through performance based marketing tactics and product enhancements. • Developed white label, and edo Prewards branded, B2B2C multi-channel marketing strategies, digital and printed collateral content toolkits, and execution playbooks for partner FIs.• Was instrumental in shaping and evolving edo's corporate and product brand identity, positioning statements, core values, team culture, mission statement and fund raising efforts.

Atlanta, Ga, Us

Senior management team member of an industry leading payments product aggregator and transaction processing company. Responsible for the strategic product direction, partner development and program management of the Long Distance prepaid phone card category. • Conceptualized and executed a multi-layered product strategy focused on streamlining existing product offerings and SKUs through competitive analysis, in concert with researching new products to target and develop for distribution to broader market segments. Program strategy execution increased annual LD revenue from $68M to over $90M.• Developed and executed a new 18 SKU line extension of proprietary LD retail phone cards designed to supplement the existing partner sourced LD product offerings. Negotiated 11 new partner relationships with Tier I and Tier II long distance carriers and resellers and managed contract/pricing negotiations, technical/POSA integrations to the partner platforms, and new product rollouts.Sr. Director, Business Development and Product Marketing, PreHoldings (acquired by Incomm)2004 - 2006Senior team member of a product aggregator and transaction processing company that was acquired by Incomm. Responsible for the strategic direction and product management of several product lines, including Prepaid Wireless, Long Distance Phone Cards and Retail Gift Cards in partnership with Blackhawk Network.

Responsible for the Prepaid Long Distance Retail Product Marketing group composed of 4 product teams. Products under management exceeded $250M annually. Strategy and oversight of key accountabilities for each team included:• Retail product strategy, R&D, branding, marketing and life cycle management for 22 product lines representing over 170 SKUs, including private label products.• Researching and assessing new product opportunities for each market sector based on marketplace and competitive dynamics, consumer focus groups, and retail channel feedback.• Financial assessment and modeling of product viability to establish wholesale and retail price point and SKU strategies for each product line.• Creative strategy, development and execution of MCI WorldCom branded and private label product packaging, POS and display materials, and all supporting B2B sales collateral. Produced over 100M pieces of collateral annually.Sr. Manager Prepaid, Retail Channels, Atlanta 1999 – 2000Built and managed a Retail Channel team designed to support and grow a customer base with a $200M+ revenue stream. Succeeded in growing product run rate and revenue by over 28% for existing retail partners through management of merchandising, promotions, advertising, co-op dollar utilization, inventory management and in-store servicing.Sr. Manager Prepaid, Creative Services and Marketing Communications, Atlanta 1997 – 1999Grew and managed an in house team responsible for all aspects of creative design and pre-production services for MCI WorldCom branded and private label packaged good products, POS materials, fixtures, trade show graphics, direct mail pieces, and Marcom support collateral. Also responsible for all Marcom programs that supported the Prepaid Business Unit including, development of sales materials and product collateral, trade show and exhibit management, press and media relations, and B2B and B2C advertising.

Chicago, Il, Us

Managed all marketing activities and growth plans for technology associations and groups, including the largest client, COMMON (an IBM user group). Smith Bucklin is a global Association Management and Services firm for trade associations, professional societies, technology user communities, charitable organizations, corporations and government institutes.

Chicago, Il, Us

Responsible for all marketing and brand development activities for GlobalView, an industry leading energy and commodity market data provider to energy and agricultural companies worldwide.

Toronto, On, Ca

Led strategic direction and execution of all B2B marketing activities for ABSG, including brand development, creative execution of marketing collateral, advertising, PR and events. ABSG provided CMO/REMIC and ABS structuring information, analytics and market valuations to the investment community.