Product Marketing | SW Portfolio Management | SW Withdrawal Process | Management of Special Product Request for Software and Solutions Acts as product marketing manager directly reporting to the Director of Software and Services Marketing. Acts as liaison between SW Marketing and various Development teams based in Cebu, India, and the US. Conducts product marketing tasks for WW embedded solutions framework (eSF) apps and Mobile apps portfolio. Conducts market research/competitive assessment on Lexmark products/platform vs. other vendors. Provides recommendations/marketing guidance pertaining to portfolio-related decisions. Creates marketing bulletins/announcements pertaining to status of software products. Acts as process owner for all SW withdrawal process. Manages/monitors special product requests for software from worldwide customers. Performs special projects pertaining to report set-up and process improvement, among others.

Product Marketing | HW Portfolio Management (Low-end/SMB) | Global Product Launch & Announcements | Pricing & Country Ship To List Data Mgt | Global Competitive Product Positioning | HW Portfolio Order & Sales Tracking Performs product marketing tasks directly reporting to the Hardware (HW) Portfolio Manager. Acts as liaison between HW Marketing and other cross-functional teams based in Cebu and the US. Manages the A4 Mono Low-end hardware product portfolio. Reviews Go-to-Market strategies for Enterprise, Open Channel, and BSD products. Conducts product positioning relative to the products’ price and hardware specifications. Leads price positioning initiatives with Field Marketing and Pricing teams from Cebu, AP, LAD, and the US. Recommends pricing per device based on competitor and previous generation models, per path to market. Conducts model rationalization with Product Delivery/Supply Chain team. Manages product portfolio database through the Enovia PLM tool. Leads Country Ship-To activity with Field Marketing teams worldwide. Manages product launch activities such as reporting and data management, among others. Audits launch collaterals such as (but not limited to) product disclosures, competitive side-by-side reports, battlecards, and information published online (Lexmark and 3rd party websites). Conducts market research and competitive assessment on Lexmark products vs. other vendors.

Competitive Overview Package Reporting | Side-by-side Comparison with respect to Product Status, Pricing, and Positioning | Competitive Research with focus on the A4 Laser segment | Top Competitor Reporting & Vendor Data Management Monitors competitor performance and conduct competitive assessment on Lexmark products vs. other vendors, directly reporting to the Hardware (HW) Product Marketing Manager. Manages Top Competitors Report relative to product status, market share, and positioning. Creates vendor-specific reports such as the Competitive Overview Packages, Competitive Devices at a Glance, and Competitor Product Announcements, among others. Leads “Unboxing” activities as part of competitor product monitoring. Monitors market and industry news related (but not limited) to new product announcements and vendor press releases, among others. Conducts research/competitive assessment and provide recommendation as to the direction of the product portfolio. Utilizes research tools such as: Buyers Lab (KeyPoint Intelligence), International Data Corporation (IDC), gap Intelligence, Industry Analysts, Inc., and The Recycler, among others. Performs special projects pertaining to data management such as the Improvement of the Country Ship-to List (CSTL) Live File and the Creation of the A4 Mono Small Workgroup HW Pricing Compilation File.Reporting & Research Tools: Buyer's Lab/KeyPoint Intelligence | IDC Tracker | gap intelligence | Wirth Consulting | Industry Analysts, Inc. | Power BIRecognition/s: Manager's Appreciation Award

Pricing Guidance Analysis | Quarterly Market Share Package | Monthly Geo Marketing Sections Report | Market Share & Vendor Profile Creation for Competitive Overview Package Reports | Market Share Data Preparation for Top 3 Models by Segment/Device/Vendor Reports Monitors industry- and market-wide performance by Lexmark products per geography, reporting directly to the Global Market Intelligence Manager. Conducts quarterly pricing guidance analysis for Lexmark A4 Mono & Color products  Monitors/maintains pricing guidance initiatives on key Lexmark competitors. Generates quarterly Market Share Package Reports for various price segments (A4/A3) and work groups (SoHo/SMB/Enterprise). Generates monthly Geo Marketing Sections reports covering NA, EMEA, APAC, and LATAM Creates Market Share Slides, Vendor Profiles, and Trend Analysis for Competitive Overview Package reports Generates A4 and A3 Market Share data for Top 3 Models by Segment reports Utilizes research tools such as: SAP, Power BI, IDC Tracker, and Excel.Reporting Tools: SAP | Analysis for Excel | Tableau/Power BI | IDC TrackerRecognition/s: Quarterly Top Performer for Sales & Marketing Operations Department (Q4 2016) | Annual Overall Top Performer for Sales & Marketing Operations Department (2016) | Quarterly Recipient, Lexmark iDesign Award for SMO (Q2 2016)

Revenue, Order, & Forecasting Reports Generation | Key Performance Indicator (KPI) & Committed Ship Date (CSD) Reports Management for NCR-IPS Sales, Manufacturing, and Executive Teams | Metrics Reporting and Schedule Adherence Tool Maintenance | Salesforce Leads/Opportunities/Pipeline Customers Monitoring Generates revenue, open order, and forecasting reports for NCR-IPS (Interactive Printer Solutions) sales and executive teams, reporting under the Global Sales Reporting Team. Generates Key Performance Indicator (KPI) and Committed Ship Date (CSD) reports for NCR-IPS manufacturing teams. Monitors leads, opportunities, and pipeline customers through the global NCR Salesforce tool. Generates performance metrics reports for internal NCR-IPS teams. Manages the Global Sales Reporting mailbox and Schedule Adherence tool of NCR-IPS teams. Leads six sigma projects such as the ‘Streamlining of Customer Interaction Center Performance Metrics Process’ selected as entry for Greenbelt Six Sigma certification.Projects: Streamlining and Consolidation of Global Revenue, Open Order, and Forecast Reports | Automation of Global Open Order Report | Automation of Sales Performance Report | Streamlining of Customer Interaction Center Performance Metrics Process | Creation of Schedule Adherence Monitoring Tool | Contract Realignment Drive for UK thru Revenue and Open Order Data AnalysisReporting tools: Salesforce | EDBI Business Objects (formerly EDW) | ERP (for US, FR, UK, CA, MX Operations) | Onyx (for NZ Operations) | SDC (for MEA & Chile Operations) Recognition/s: Certified, Greenbelt Six Sigma (May 2014) | Quarterly Top Performer Award (Oct 2013) | Most Valuable Contributions Award (April 2011)

Realty Tax Payments, Business Permits, & Real Estate Licenses Processing | Title Transfers | Inspection of Properties with Land Development Potential | Review and Verification of Sales Documents | Comparative Study on Local & National Real Estate Projects | Order Management | After-sales Transactions (e.g. Commission Processing, Internal/External Client Relations, and Payment Monitoring) Manages the sales documentation process, reporting under the Branch Head of the Cebu Sales Office. Takes charge of after-sales transactions such as processing of commissions and monitoring of client payments, among others. Conducts ocular inspection of properties with land development potential. Processes title transfers, business permits, and tax payments to ensure smooth business operations of the Cebu sales office. Assists the Sales and Marketing Team in conducting product knowledge seminar, ingress/egress of exhibits, and events management. Secures real estate licenses in coordination with local government units like BIR, DENR, HLURB, Register of Deeds, and the City/Municipal Treasurer’s offices, among others. Conducts competitive analysis on various real estate projects located within (local) and outside (national) Cebu. Processes purchase and supplies requisition through the SAP tool.