Mengchen Li Email & Phone Number

Beijing

150 N. Clinton Street, Chicago, Il, 60611

Responsible for the operational and delivery aspects of IRI’s automated marketing analytics solutions for clients in the Consumer-Packaged Goods (CPG) industry, which includes management, delivery, and implementation of automated marketing analytics products, as well as ad-hoc deliveries in Revenue Management group in pricing and promotion analysis.

150 N Clinton St

• Analyze CPG data provided by retailers, recognize patterns and trends of the market, standardize product rules. • Collaborate with the offshore team to ensure the delivery deadline and work quality

Great Chicago Area

• Identified target market by collecting and cleaning customer data records, created customer lists. • Conducted consumer behavior surveys using Qualtrics and Survey Monkey, analyzed 112 online responses and research data.• Provided marketing strategies on customer service, advertising and promotional channels such as social media.• Promoted brand image by planning special advertising campaigns such as the Breast Cancer Week and producing a holiday gift guidebook that is used on cosmetic websites.

676 N. Michigan Ave, Chicago, Illinois

• Organized information of real estates data in Chicago neighborhoods, including Gold Coast and Lincoln Park areas. • Collected potential customers’ information, verified existing clients’ data, created a customer mailing list.• Tracked customer reviews on personal blogs, official websites and social media accounts like Facebook, Twitter.

Tianjin City, China

Operated the official weibo account of tj.sina, a social media account that has 730,000 followers. Responsibilities included editing local news, updating information on the home page and attending live events.

Master'S Degree, Marketing Analytic

Bachelor'S Degree, Communication And Media Studies