20221. Part of the founding team for the brand's Malaysian expansion with responsibilities of hiring & managing team performance. 2. Responsible for development of new product curations strategy (Packs & Frozen Plans) that contributed towards improved revenue growth & operational improvements. 3. Formulated key strategic partnerships with Fitness First (SG) to further establish brand equity & position in market as preferred e-commerce healthy meal provider. 4. Expanded off-trade accounts to over 20 locations across Singapore through retail partnerships.2023 Achievements1. Business Growtha. SG - Contributed towards a 12% increase in overall sales growth vs 2023 b. MY - Contributed towards a 109% increase in overall sales growth vs 2023 c. 72% growth in order volume across both markets vs 2023.2. Business Strategy a. Ideated and executed extensive product repositioning strategy to improve overall sales of Frozen Ready-To-Eat (RTE) meals across both markets. Includes private label product development, corporate catering solutions & kids meal range. b. Strengthened existing and additional strategic partnership formations across various industries to extend customer lead generation, improved sales & business operations. (

C27 is a digital enablement firm fuelled by rule-breakers who aim to drive meaningful change. My chapter at the digital marketing firm created many opportunities of learning & growth while delivering some significant key results: 1. Managed the Business Development team that contributed close to RM4M in annual revenue through project deal flow; delivering value to 25 new client-partners over the course of my time. (Maybank, CIMB, Decathlon, Malton Group, FJ Benjamin, Tony Roma's, Manhattan Fish Market, Open Society Foundation, The Malaysia Book of Records, HRD Corp, Dewakan)2. Personal contribution & lead negotiations that contributed over RM2.9M in revenue deal flow during my tenure. This included leading discussions towards account renewals for the financial year.3. Optimised business development process & related operational procedures to better improve client on-boarding & project management.

Facilitated partnership deals that contributed towards 20,000 new customers & RM448,000 in revenue in first year of role.Formation of partnerships with key strategic partners that deliver impact and solve business problems. Predominantly business development centred role targeted at user acquisition and revenue growth. Manage of those relationships with those partners across associated industries that drive value. Some partners come from various industries: - E-wallets- FMCG - Telco - Consumer Electronics - Travel & Hospitality - Governmental Bodies Ideate and execute strategic initiatives that drive value across partnership. Whether thematic, tactical, seasonal or long term, it's a fundamental truth that a win-win must be achieved.

Pencil Produce manages the distributorship for Bellroy (AUS), The Hundreds (US), Rastaclat (US) and Pestle & Mortar Clothing (MY) across Malaysia. 1. Responsible for direct sales negotiations and building network of over 20 stockists. Generating RM2.3 million in sales between 2014 - 2017. 2. Between 2014 - 2018, contributed over RM1.3 million in sales for distribution of brand inventory collections across strategic retailer partners. Key accounts include Zalora, Robinsons, Hundred%, Showroom Skate, Fred Segal, & Fashion Valet.3. Responsible for leading a lean sales team to manage a network of over 20 stockists nationwide. 4. Developed and executed various initiatives focused on developing people, driving sales and increasing customer conversion.5. Established key corporate accounts generating over RM670,000 in merchandise sales. Key accounts include: Acer, Sony, Touch & Go Digital, Heineken Malaysia, Warner Music, Umobile, Etika (Pepsi), & Toyota.

Major Drop was established in June 2014 as the go-to streetwear and lifestyle click & mortar store for millenials in Malaysia. Major Drop hosts over 60 (and growing) specially curated regional and international brands serving several markets like Singapore, Thailand, Australia, Vietnam, United Kingdom, United States, Philippines, Brunei and Indonesia. Major Drop is majority owned by Pencil Produce Sdn Bhd. 1. Promoted to senior leadership position overseeing marketing & sales strategy, improve retail operations, brand curation, and business development activities. 2. Generated over RM6.5 million in revenue since assuming the role. 3. Improved team structure and processes by establishing key roles,functions and KPIs within respective departments.4. Led and managed 18 employees on store operations, marketing,merchandising, finance, human resources, supply chain and businessdevelopment functions.5. Establish key partnerships with various brands and partners in the effort ofdelivering value and achieving mapped out KPIs.

Ideate & execute key marketing and sales tactics that generate consumer sales across online and offline counters. A key objective was to develop the Major Drop brand and its position in the market as go-to streetwear/lifestyle store for urban youth. 1. Develop marketing & loyalty initiatives that increased customer retention by 111% within 12 months 2. Responsible for developing content & communication strategy across customer touchpoints - digital and physical stores. 3. Establish key partnerships with various partners aimed at increasing value to customer experience. 4. Grew customer orders by 88% across digital and brick & mortar sales channels within a period of 12 months.5. Effectively drove customer growth by 47% over the course of 12 months

Beyond my day to day, I am now taking on the challenge of assisting early stage startups with go to market plans. At Mountain Partners Malaysia, my responsibilities include:1. Assisting pre-seed ventures achieve product/market fit with business development and digital marketing strategies.2. Mentoring seed stage companies with key competencies such as team formation and growth marketing.

Bread Advertising is a boutique digital marketing agency that focuses on branding, website development, social media and online marketing that aims to increase client's digital presence and performance. 1. Responsible for business development and pitching for key accounts: - Malaysian Flying Academy - Macquarie Warrant Warrior - 9 Chefs Restaurant 2. Responsible for development of branding and marketing collaterals that assisted with solidifying brand presence in their respective markets. 3. Ideation of content and marketing initiatives with specific KPIs that looked to increase digital brand presence.

Wago is in the business of Creative Strategy, doing primarily Digital Planning & Event Curation.The former is where we strategize content ideas that come to life on social media while being in line with our client’s aspirations. Event Curation is where we look into insights and touch points, and realize our tailored ideas into execution for the stakeholders of our clients campaigns. Social Media Strategy - Conceptualised & executed content strategy Client: GTP, TalentCorp - Campaign-based & initiative ideation Client: GTP - #IkonEverydayCopywriting & Social Media Management - Developed and managed social media pages for clients Clients: GTP (Twitter), TalentCorp (Facebook)Event Curation & Management - Formulated & planned event elements Clients: Monash Classroom Games, Markets Classroom Games, Festival Belia Putrajaya - Lead & coordinated teams during execution Clients: Monash Classroom Games, #OktoberTweetFest (2013), Markets Classroom Games, Festival Belia Putrajaya (2014)Video Production- Directed and produced video initiative for client Client: TalentCorp - "Mukha: Our Coffee Story" - Ideation and direction for online video content & corporate video for client Client: Malaysian Flying Academy - "How to Build a Plane in 7 Days", "30 Years of Achievement" & "The Beauty of Flight" Leadership & Mentoring - Guided & trained 3 interns over 2 yearsIntern projects: Let’s Trade Shoes, Belakang Cerita, #OiLambat

A 3 month stint at Megaman allowed me an early understanding of the office environment & the relevant protocol. It was here that I was able to apply what was learned during my early years of tertiary education and made the subsequent years in Monash University valuable - having been exposed towards the working culture at Megaman. During my time at Megaman, I was nurtured to develop Marketing decks which was effectively used as communication tools for prospective & retainer clients.