4 main mandates : Increase revenue from pipeline activities, gain a foothold in new verticals, deepen our engagement in current verticals and internal knowledge empowerment 1. RFPs/TendersCreate compelling value propositions to position our products and servicesLead for all RFPs and tenders. Work with cross functional teams (technical, design, business) to ensure solution fit and value creation for clients while maintaining profitability.Key wins/milestones include… Show more 4 main mandates : Increase revenue from pipeline activities, gain a foothold in new verticals, deepen our engagement in current verticals and internal knowledge empowerment 1. RFPs/TendersCreate compelling value propositions to position our products and servicesLead for all RFPs and tenders. Work with cross functional teams (technical, design, business) to ensure solution fit and value creation for clients while maintaining profitability.Key wins/milestones include notable wins against more established and well resourced competitors. As a result, these new verticals help propel the company to another stage of growth and capability. Logos that were acquired: National Gallery, Singapore Turf Club, iShopChangi, Changi Airport Group, ITE, Republic Poly, ComfortDelGro Insurance.2. Deepen existing client engagement and commitmentsSteer initial engagement with senior stakeholders, from senior/C-level to mid/operational PICs to ensure successful handoff to project delivery teams. Understand their businesses by identifying areas of opportunities to leverage our company's solutionsOur existing clients now contribute a significant % of annual revenue through new projects or initiatives over the past 3 years. Some activities that i lead with our teams include quarterly reviews, product planning and ideation workshops. 3. Continually strengthen and increase our brand propositionBe the voice of our customers internally and continually refine our messaging to our target audiences. be it through our website, trade shows or new product releases.4. Identify and leverage on technology partnershipsActively connect with industry leading products and partners to further boost our offerings and capabilities. Show less

Support regional or global pitches/proposals together with commercial teams across geographical time zones to showcase our integrated offerings.- Process redesign- Creative services- Attractions or retail- Localisation/translationFlex-Solver is a local subsidiary of Beyondsoft

Partner with enterprises in telco, financial and lifestyle sectors to deliver effective and measurable multi touch customer experiences. I am responsible for all client deliveries and performance across product and digital marketing.Part of our vision was to build, commercialise and scale a 2nd party data exchange, enabling brands to leverage on their first party data to partner with like-minded brands in a safe, secure and compliant manner. We ran out of time and $$, but it was all… Show more Partner with enterprises in telco, financial and lifestyle sectors to deliver effective and measurable multi touch customer experiences. I am responsible for all client deliveries and performance across product and digital marketing.Part of our vision was to build, commercialise and scale a 2nd party data exchange, enabling brands to leverage on their first party data to partner with like-minded brands in a safe, secure and compliant manner. We ran out of time and $$, but it was all worth it.Some key achievements⚫ Led and directed internal teams for all presales activities. Won Football Association of Singapore (FAS) in a tender. Other new logos include Thomson Reuters/Refinitiv, Singtel, Honeycombers, The Rake, UFIT ⚫ Launched an digital engagement product that allowed our client to reduce their sales followup by 2 weeks, resulting in increased revenue from their key flagship events. ⚫ Managed lead acquisition campaigns using a mix of paid and owned channels, together with marketing automation, helping clients in luxury retail, B2B and fitness increase their leads⚫ A/B testing strategy to improve key metrics such as CAC and CPL. These include website, paid media or content optimisation⚫ Trusted client partner to ensure project timelines/milestones are met, strategic review of performance and uncover opportunities. Show less

Before starting Mi by K, I’ve launched various business concepts such as selling private labels on Amazon US and working for different clients such as Qanvast ( #1 home renovation marketplace in Singapore )Mi by K, is a niche premium Korean beauty face mask that was launched in Dec 2016, where i am the sole exclusive brand owner in APAC. Launched in Dec 2016⚫Stocked in 5 different stores across SG, both online and offline. ⚫Ensure word of mouth growth and awareness through… Show more Before starting Mi by K, I’ve launched various business concepts such as selling private labels on Amazon US and working for different clients such as Qanvast ( #1 home renovation marketplace in Singapore )Mi by K, is a niche premium Korean beauty face mask that was launched in Dec 2016, where i am the sole exclusive brand owner in APAC. Launched in Dec 2016⚫Stocked in 5 different stores across SG, both online and offline. ⚫Ensure word of mouth growth and awareness through social ⚫Design and manage all customer experience (website, ecommerce, content)⚫Source for distributors and new channels Show less

As the marketing lead for the country, i am tasked with introducing and growing the concept in Singapore through a multi channel customer engagement approach⚫Managed team of 3 to hit KPI of % weekly/monthly growth through paid social/content/retargeting⚫Responsible for overall CRM strategy. Analyse purchase behavior with customer feedback and develop relevant engagement strategies that drive repeated orders ⚫Drive personalization by ensuring relevant content⚫Establish… Show more As the marketing lead for the country, i am tasked with introducing and growing the concept in Singapore through a multi channel customer engagement approach⚫Managed team of 3 to hit KPI of % weekly/monthly growth through paid social/content/retargeting⚫Responsible for overall CRM strategy. Analyse purchase behavior with customer feedback and develop relevant engagement strategies that drive repeated orders ⚫Drive personalization by ensuring relevant content⚫Establish strategic marketing partnerships with banks and prominent brandsBeing a shopper, delivery person, customer service and jack of all trades Show less

Was in the midst of an exciting business and portfolio transformation for the biggest mall operator in Singapore⚫Empowering fellow mall marketers on understanding and utilizing proper digital strategies⚫Responsible for content creation and research for CEO's quarterly tenant engagement events, highlighting innovative case studies and retail transformation⚫Migration to enterprise CMS (Sitecore), responsible for content migration and operations, updating promotions and content… Show more Was in the midst of an exciting business and portfolio transformation for the biggest mall operator in Singapore⚫Empowering fellow mall marketers on understanding and utilizing proper digital strategies⚫Responsible for content creation and research for CEO's quarterly tenant engagement events, highlighting innovative case studies and retail transformation⚫Migration to enterprise CMS (Sitecore), responsible for content migration and operations, updating promotions and content from mall marketing teams⚫Executing integrated group campaigns⚫Worked on digital strategy and implementation such as eQueue system and WiFi tracking Show less

Involved in the launch of 2 new F&B concepts1. Create, implement and market loyalty program for a brand new F&B/retail concept2. Growth and marketing of digital channels for 2 brands 3. Marketing and operation process design and implementation 4. P&L ownership

E-commerce Start up. I thought I could create the next reebonz.Went through the entire painful but enriching process of doing everything myselfFrom designing site, product shoots, sourcing for products to copy writing and customer service

Tasked with the rollout and growth of MyShopToday, a regional E-commerce site, for Singapore, Malaysia and Philippines. Involved with marketing, CRM and campaign management• Managed 15 Email campaigns (pre and post) within a year successfully• In charge of updating content for both e-commerce site and email collaterals• Worked with creative team on photo shoots to ensure visuals are high quality and best represent the brandOther scope and activities… Show more Tasked with the rollout and growth of MyShopToday, a regional E-commerce site, for Singapore, Malaysia and Philippines. Involved with marketing, CRM and campaign management• Managed 15 Email campaigns (pre and post) within a year successfully• In charge of updating content for both e-commerce site and email collaterals• Worked with creative team on photo shoots to ensure visuals are high quality and best represent the brandOther scope and activities includeDigital marketing and strategiesPartnershipsSocial MediaP&L Show less

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