Min Ye Lim Email & Phone Number

Malaysia

I have been consulting different brands on their different marketing needs. Based on their objectives, I come up with a set of action plan that would help them achieve said objectives. Each of the brands / clients have different objectives and their own set of limitations, the key challenge is always try to achieve the objective while observing the limitations. Amongst the brands I have worked with include:- Predator Energy Drink (Market penetration)Predator wanted to get a foothold in Malaysian Football. This was firstly done by engaging the match going fans with some activation at stadium and together with the respective club ultras as well as the National Team Ultras. This was then expanded to football playing population as most of them do consume energy drink before, during and after games. This was done by partnering with respective football venues in having a separate challenge, Predator corner to enhance visibility as well as brand recall and subsequently consumption.Unfortunately, due to a change in management, Predator withdrew from Malaysia to concentrate on the Indochina market. - Monster Energy Drink (Consumer engagement)With focus of 3 pillars, Monster is very specific on the type of consumer they want to attract. This was incorporate into all activation done with Monster. The pillars are combat sport, 2 wheel motorsport as well as E sport. With these specific target market and "limitation" the challenge is to utilise what is available fanbase to engage them further. Currently Monster is planning to penetrate the local Cup Prix Scene.- Football Association of Malaysia (Fans engagement)FAM wanted something to engage fans further when attending matches, thus a fanzine was created for Pestabola Merdeka 2023, this helped to engaged more than 200, 000 fans throughout the tournament with the participation of respective brands and sponsors of FAM. This was never done before and it will be a template for future matches. and many more.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Built the brand from ground up which include social media marketing, social media advertising, conventional marketing of the brand and product. Set the tone of the brand and brand guidelines. Set the direction through strategic short and long term partnership that carries the brand and product's short and long term goal.

Kuala Lumpur

Focusing on improving the presence of the brand in the market place through strategic partnership as well as digital presence. Identify the brand's USP that would attract potential customers and educate potential customers on the benefit of the product and how it can change their lives. Lead the setting up of multiple physical store presence in the Klang Valley (1st physical solar stores in Malaysia), oversees the social media content creation and output with a focus on lead generation. Revived lost leads with email marketing and referral program to drive conversions. Ideate many different promotions that resulted in an upturn in leads generation numbers and quality.

Kuala Lumpur, Malaysia

Help brands and product achieve their objective through events, advertising campaigns, video productions and marketing collaterals. Oversees the ideation to execution of the respective campaigns with up to 5 campaigns running at the same time, lead a team of up to 20 at times in executing the respective campaign briefs. Notable clients and campaigns include:- Daihatsu Lead Gen roadshow to introduce the Daihatsu food Truck to the East Coast that resulted in more than 400 quality leads.- Anchor butter video production for internal and customer education- Malaysia China Kuantan industrial Park launch video that celebrates the cooperation and exchange of technology between the countries-Various smaller roadshows that aimed at sales conversion at shopping malls - Regional competition for a computer brand and arrangement of dealer's incentive trips -Organised company trips for various local companies

Klang Valley

The team that sets up the company and direction of the short and long term goal. With the short term goal of gaining a foothold in the marketplace. Focused on the low penetration buildings with a high conversion through education of the difference in technology and attractive price points. Grew the team into a medium sized sales force with different focus to attract customers and sales conversion, used various incentives from the principal to encourage leads from existing users that saw an upturn in the conversion by more than 60%.

Glenmarie, Shah Alam

Main focus is to drive partnerships with various stakeholders internally and externally to create attractive packages to drive conversion. Amongst notable campaigns are:- RM1 promo to drive conversions in high density but low penetration areas- Contract buy out plan to encourage users of competitors to switch over to TIME's services- Device bundling to reward and encourage sign up

Lead a small team to ideate and execute briefs from various clients with different objectives. Oversees the ideation to execution of design work, installation of temporary and permanent fixtures, setting up of the event and managing the events. Notable clients and events include:- Football viewing parties for tobacco brand- Oktoberfest for beer brand- Yearly party for notable alcohol brand- Roadshows to different outlets to drive sales during the months low sales volume- Dealers conference for electrical company - Dealer's incentive trip and kick off meeting for electrical company- Nationwide deployment of brand and product activation for tobacco products

Primary role of client servicing, ideation and execution of events and briefs from clients. Leading a small team. The focus of the company then was very much on sports related events but not much of a presence in the corporate and advertising sphere. In my time there, I managed to help changed the clientele of the company to attract and held on to more corporate clients. Amongst notable clients and campaigns are:- Local newspaper with their local version of nationwide spelling bee competition for primary and high school- Nationwide campaign for local massage chair provider that helped increase their sales by more than 30%- Local conglomerate's sustainability talks that invites international speakers - Ancillary events at an international endurance horse riding event that saw the turn out of more than 1 million local tourists

Nationwide

I attached myself with various organisations to lead their project teams in ideating and executing the client's brief,This position was very event management centric with the focus being on the execution of the events and campaigns within the given budget. Budgeting was a big part of these roles as most of these organisations had low margins for the campaigns they proposed for and it is with out of box execution and planning that helps them widen their margins for these campaigns. Notable client and campaigns:- Local telco regional events including the launch of their 3G services in the specific region- IT company's top dealer awards dinners and luncheon that includes various activities - Cross (state) border treasure hunt of a local division of an international company - Various smaller sales roadshows that runs concurrently with up to 8 being executed at the same time- Nationwide roadshow of a phone brand to drive sales- International insurance company's incentive trips in Malaysia across 2 different states with back to back (different) themed dinners

Responsible for sourcing and proposing various destinations and activities for various incentive groups that targets Malaysia as an option for their destination. Handled various large, small and special groups with different types of program that is out of the norm.Notable groups:- Amway India incentive group- South African F1 watching experience- South African golfing group- Various groups from middle east

Diplom In Business Studies, Acca

Incomplete, Accounting & Law, Incomplete

Activities and Societies: Taekwondo ClubI was accepted by Deakin University in 1997 to study a double degree in Accounting and Law.

Education record

Sijil Pendidikan Malaysia, A

Activities and Societies: President of Traffic Club, Captain of St. John Ambulance, Captain of School Taekwondo Team, Member of Football.