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Sales & Marketing Leader | Luxury & Hospitality | Expert in Ambition, Resilience and Ethical Leadership | Storyteller • Top commercial director in APAC for Club Med – Established the market’s recognition of Club Med as the top all-inclusive holiday brand, delivering annual growth of 12% between ‘08 & ’11 in Singapore, & drove growth of 30% every season (6-monthly) in China from ‘11 to ‘14. • Architected & obtained unallocated Moneylending license in Malaysia for Sea Ltd.• Managed 19 sets of P&L throughout career. • Deep understanding of luxury FMCG market; recognized as ‘Most Admired Distributor’ and ‘Most Valuable Business Partner’ in Asia I grew up in comfortable circumstances. My father built the largest seafood processing company in Singapore & supplied seafood to all of the largest supermarkets in the country.We lived in a big house, had a few cars, & took regular holidays.But my parents never gave me more money than was necessary for school. I started working for my own discretionary spending when I was 12 years old & never stopped. Before I was 18, I had been a restaurant & catering waiter, KFC-cook, security officer, sales promoter, & convention sales lead.In my first year in university in Australia, my father's company failed, he was declared a bankrupt, & I had to make my own money for 3 years to survive as a foreign student in the expensive tourist city of Gold Coast.I know what business failure does to people & their families. Over 2 decades, I did what I had to, learnt from challenges that came my way, & experienced racism, loneliness, betrayal, failures, & extreme uncertainty of the future.Today, I derive joy & fulfilment from building partnership ecosystems, advising & driving team performance, structuring complex deals, & managing stakeholder dynamics.With 24 years of experience in sales & marketing leadership, general management, & entrepreneurship, I bring a realist's practical & effective perspectives to businesses & strategic projects, to grow channels, market shares, & teams in the hospitality & luxury industries within Southeast-Asia and China.I have a wealth of multicultural exposure across Asia, having worked & lived in Australia, Taiwan, HK, Macau, Shanghai, Guangzhou, & other mainland Chinese cities, & am effectively bilingual in Chinese and English.Hit me up if you have strategic pains in Asia that need fixing.
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Founder | Principal ConsultantChina DecodedSingapore -
Advisor, Co-Founder & Group Coo'S OfficeSea Dec 2019 - Dec 2021Singapore/Malaysia• Represented the Group COO in Malaysia• Problem-owner and fixer • Set up executive security ecosystem for the management committee -
FounderAwontory (Private) Limited Jul 2014 - Dec 2021Singapore/Shanghai• Personal passion entrepreneurial side-hustle • Production of large-scale event products, e.g. exclusive operating license to Universal-Dreamworks' Kungfu Panda - The Exhibition for Asia • Staged 11 art and themed exhibitions in Singapore, Shanghai, Beijing, Shenzhen, Dali and Bangkok. • Parent of Wonderfactory - Talent Platform for derivative pop-artists - Representing contemporary derivative art creators from around the world. -
Director Of Sales & MarketingKeppel Land Oct 2015 - Oct 2017Zhongshan, Guangdong, China• Defined the market positioning and developed the value narrative for the divestment of Keppel Land China's iconic 750-million sgd project - Zhongshan Keppel Cove• Led the villa/membership sales with delivery of 95 million USD between 2016 and 2017 -
Senior Director Of Sales, ChinaClub Med Feb 2011 - Jul 2014Shanghai• Drove development of Travel Agents, business development with Airlines, and commercial growth of direct/semi-direct channels in more than 6 key markets from Shanghai to Shenzhen. • Delivered growth of +30% per season from 2011 to 2014, 62% YOY growth in 2011 alone. -
General ManagerClub Med, Singapore Aug 2008 - Feb 2011Singapore• Delivered 12-15% annual growth to the mature Singapore market between 2008 and 2010, and improved key indicators such as Average-Length-of-Stay, Price-Per-Night by between 20 to 30% over the same period. -
Group Product ManagerLuxasia Pte Ltd 2005 - 2008Singapore• Headed one of 3 Sales & Marketing divisions in the company, and oversaw the development and implementation of strategies and activities towards brand building of portfolio of 16 brands. -
Brand DevelopmentSingapore Tourism Board 2003 - 2005Singapore• Architected the 2004 edition of 'Project Postcards'. • Led plans in forging partnerships within the travel and hospitality industries. • Developed partnerships with industry stakeholders to build brand synergy for launch of ‘Uniquely Singapore’. -
Key Accounts ExecutiveL'Oreal S.A. 2002 - 2003Singapore• Controlled various L’Oreal Singapore’s key accounts, ensuring the functioning of the sales teams, conducting negotiations with trade owners for merchandising space, and building profitability of various brand signatures within the accounts. -
Account ManagerAretae Pte Ltd 2000 - 2002Singapore, Taipei• Led pitch teams in pre-sales engagement, and coordinated internal efforts in conceptualisng proposals for potential clients.
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Deputy Superintendent Of Police (National Service)Singapore Police Force Jan 1994 - Dec 1995SingaporeStill serving as a national serviceman and appointment holder in the command structure of Tanglin Police Division: • Current Commanding Officer of Personnel Support Group, Tanglin Police Division HQ. • Ex Commanding Officer Toa Payoh Neighbourhood Police Centre.
Kenny Lim Skills
Kenny Lim Education Details
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High Distinction For 19 Modules. Distinction For 5 Modules.
Frequently Asked Questions about Kenny Lim
What company does Kenny Lim work for?
Kenny Lim works for China Decoded
What is Kenny Lim's role at the current company?
Kenny Lim's current role is Founder | Principal Consultant.
What is Kenny Lim's email address?
Kenny Lim's email address is ke****@****med.com
What is Kenny Lim's direct phone number?
Kenny Lim's direct phone number is +65933*****
What schools did Kenny Lim attend?
Kenny Lim attended Griffith University.
What are some of Kenny Lim's interests?
Kenny Lim has interest in Clubhouse, Life Of A Marist, Entertainment Insider, Storm Magazine, Cosplay Mag, Club Med Bali, Axn Asia, Great Big Story, Six Shooter, Community.
What skills is Kenny Lim known for?
Kenny Lim has skills like Marketing Communications, Marketing Strategy, Partnerships, Event Management, Sales, Brand Management, Management, Team Management, Marketing Management, Online Marketing, Negotiation, Analysis.
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Kenny Lim
Vice President Of Asean Sales(Leading The Strategic Business Development And Sales For Asean Region)Singapore2hotmail.com, futureelectronics.com
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