- Led inbound lead generation efforts through organic and paid marketing (LinkedIn and Google SEM)- Collaborated closely with sales and product teams, crafting targeted materials and digital strategies that amplified conversion rates and nurtured leads effectively, including the development of marketing nurture EDM content.- Orchestrated the growth of the finbotsAI brand through strategic awards participation, securing 3 prestigious international awards from renowned bodies and publications.- Headed the content strategy and execution for the finbotsAI social media channels- Strategized and executed an employee engagement programme. Elevated employee social media engagement, yielding a 15% increase in organic content reach on LinkedIn.- Collaborated across different internal stakeholders to strategize and execute go-to-market strategies for the successful launch of our new product

RPG is a venture backed company, supported by SEA's leading VCs - Vertex Ventures (Temasek backed fund), East Ventures (Growth), UOB & RHL Ventures.Cosmic Cookware Malaysia & Singapore - Planned, managed, and coordinated marketing campaigns. Worked closely with internal stakeholders involved (marketing, creatives & operations). Achieved all-time high sales for both stores, increased social media following by 450%, and collaborations with key food industry influencers like Khairul Aming and Chef Zam.- Managed all Shopify websites and the Shopee stores for both regions. This included overall website management, content set up and management, maintaining overall website performance, and maintaining and implementing various SEO strategies which resulted in a 120% increase in blog traffic and reduced the landing page bounce rate by 10%.- Spearheaded a comprehensive website revamp for Cosmic Cookware. Collaborated with cross-functional teams to redesign and optimize the user experience which increased conversion and add to cart rates by 15% as well as a 10% decrease in bounce rate. Improved GTMetrix score from D- to B+. -Managed brand partnerships and collaborations. This included pro-actively seeking and acquiring new partnership opportunities for Cosmic Cookware Malaysia & Singapore, strategizing partnership frameworks that benefited both parties, and liaising with collaboration partners to ensure smooth execution of the partnerships.- Supported the brand manager in developing strategies to drive growth & product performance, price optimization, and overall customer experience.

A boutique music label founded by Faizal Tahir & Mike Chan- Planned and executed all marketing & activation for music releases. Includes conceptualizing ideas, creating and editing photo & video content, creating AR Filters, coordinating community engagement & events, producing livestreams, and media promotional rounds.- Managed all company social media accounts, responsible for creating content that was uploaded regularly. Saw a follower growth of nearly 60,000 on YouTube, and 10,000 on Instagram.- Managed artists' careers, endorsements, and shows including Amir Masdi for Anugerah Juara Lagu 35 (AJL35) which is the most popular music competition show in Malaysia. Included conceptualizing the performance and working closely with TV3’s production team to ensure flawless execution.- Produced music videos that have garnered a total of 16 million views to date. Responsible for sourcing the production team and talent, managing the budget, and project managing- Project managed client projects like the JOOX Originals Series (a music project series by Tencent) where we released 15 songs and music videos featuring artists like Dayang Nurfaizah, Daiyan Trisha, Khai Bahar, Bunkface.- Built and managed Faizal Tahir's official merchandise store including web design, marketing materials, product shoots, stock management, shipping, data analytics, and customer service.- Conceptualized and managed the merchandising for Faizal Tahir's album 'ROJAK' which sold out in less than a week.

- Managed social media accounts for multiple clients- Worked on all aspects of video production for clients’ marketing and advertising purposes (conceptualizing, writing, storyboarding, producing)- Organized and managed client events (conceptualizing, planning, budgeting, and executing the event)Brands I worked with - Nichii, Kitschen, Lewré Bespoke, Cambridge English for Life, Ninebot)