Michael Lim
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Michael Lim Email & Phone Number

Vice President and Head of Asia at Denneen & Company
Location: Singapore, Singapore, Singapore 13 work roles 2 schools
1 work email found @assaabloy.com LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Work email m****@assaabloy.com
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Current company
Role
Vice President and Head of Asia
Location
Singapore, Singapore, Singapore
Company size

Who is Michael Lim? Overview

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Quick answer

Michael Lim is listed as Vice President and Head of Asia at Denneen & Company, a company with 20 employees, based in Singapore, Singapore, Singapore. AeroLeads shows a work email signal at assaabloy.com and a matched LinkedIn profile for Michael Lim.

Michael Lim previously worked as Vice President & Head of Asia at Denneen & Company and Senior Vice President, Commercial Excellence, Greater China & Southeast Asia at Assa Abloy Group. Michael Lim holds Executive Master In Business Administration (M.B.A.), Ivey Scholar from The University Of Western Ontario - Richard Ivey School Of Business.

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{first}.{last}@assaabloy.com
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Profile bio

About Michael Lim

I specialize in strategy development, change management, brand management, marketing, business management, and product marketing. As Vice President and Head of Asia, based in Singapore, I drive regional growth and offer strategic counsel to clients. My role includes developing and executing growth strategies, leading advisory projects, and nurturing top talent across dynamic Asian markets. I partner with business leaders to deliver data-driven insights and solutions, particularly in digital transformation and customer experience.Recently, I led a 3-year commercial growth strategy for a major Southeast Asian client, developed a global business case for an electric vehicle product, and established our Singapore office as a strategic hub. This work was underpinned by strong financial analysis and market research. Prior to this, I was Senior Vice President for Commercial Excellence at ASSA ABLOY Group, leading initiatives across Asia Pacific in branding, pricing, and customer experience, and driving sales through e-business solutions, including e-commerce.A key achievement was launching Yale’s omnichannel retail concept, generating USD 1M in revenue in its first year. This initiative, which has expanded across Asia, blended online and offline touchpoints and significantly boosted customer engagement. My ability to combine strategic analysis with execution has been critical to this growth.I’ve led projects leveraging digital marketing and e-commerce to enhance brand visibility and sales. My leadership in launching the "Yale Smart Shop" across five pilot countries, along with award-winning retail activations and campaigns, demonstrates my expertise in direct-to-consumer strategies. I bring strong financial analysis, market research, and negotiation skills that have driven digital transformation and improved pricing strategies, leading to sustained business growth.My prior roles at Zumtobel Group, BASF, and Philips allowed me to refine skills in brand management, product marketing, and business development. I am known for my communication, negotiation, and leadership abilities, managing cross-functional teams and complex projects. As a licensed helicopter pilot, I apply the precision and discipline of flying to my approach in strategy and leadership.

Listed skills include Product Marketing, Marketing Communications, Brand Management, Product Launch, and 7 others.

Current workplace

Michael Lim's current company

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Denneen & Company
Denneen & Company
Vice President and Head of Asia
Singapore
Website
Employees
20
AeroLeads page
13 roles

Michael Lim work experience

A career timeline built from the work history available for this profile.

Vice President & Head Of Asia

Current

Singapore

Member of the leadership team to drive growth and success of the firm while providing valuable guidance to clients.Responsible for defining and delivering advisory as consulting services to clients in growth strategy projects.Leadership role in providing strategic advisory to marketing and business leaders of customer organizations.Team lead in projects.

Jul 2022 - Present

Senior Vice President, Commercial Excellence, Greater China & Southeast Asia

Singapore

Led Asia Pacific's commercial excellence improvement programs in branding & marketing, corporate communications, pricing, recurring revenues, specification sales approach, commercial operations, and customer experiences.Delivered clear directions for all commercial related strategies, including management of sales and business development processes and.

May 2020 - Jun 2022

Branding & Marketing Director, Asia Pacific

Hong Kong

Drove the brand awareness building strategy of ASSA ABLOY, Yale, and 27 endorsed brands of the ASSA ABLOY Group in the Asia Pacific.Developed and led an integrated marketing approach by developing traditional and digital marketing competencies within the ASSA ABLOY entities in the Asia Pacific to achieve business targets.Drove driving sales digitization.

Nov 2017 - Oct 2020

Marketing Director, Asia Pacific

Hong Kong

Developed and led the Brand Management, Marketing Communications & Public Relations, and Market Intelligence of the Zumtobel Group and its brands (THORN, TRIDONIC, ZUMTOBEL, acdc, REiSS, etc.) in the Asia Pacific.Drove and led the overall brand awareness building activities with relevant stakeholders and targeted audiences such as architects, interior.

Dec 2015 - Oct 2017

Head Of Strategy, Asia Pacific

Hong Kong

Developed and led the implementations of the Zumtobel Group's (THORN, TRIDONIC, and ZUMTOBEL) growth strategy plans in the Asia Pacific region.Initiated and led strategic market intelligence projects (internal and external research agencies) to provide the region's necessary market and customer insights.Responsibilities included being the lead person in.

May 2015 - Oct 2017

Director, Product Management & Strategy, Tridonic Asia Pacific

Hong Kong

Conceptualized, developed, and implemented (via cross-functional units) TRIDONIC growth strategy in the Asia Pacific.Developed and managed the product portfolio of TRIDONIC LED products (drivers and modules) in the Asia Pacific.Led change management and built new team competencies.

Feb 2014 - Aug 2015

Senior Manager, Global Industry Team Communications

Germany

Responsible for global marketing communications (advertising, brand building, press releases, etc.) of BASF industry solutions (products and services) to Wind Energy (www.windenergy.basf.com) and Packaging (www.packaging.basf.com) industries.Responsibilities included cross industries communications on www.BASF.com and industry-related sustainability.

Mar 2012 - Feb 2014

Senior Manager, Marketing Communications, Asia Pacific

Hong Kong

Responsible for executing and implementing corporate brand communication activities in the Asia Pacific region to promote corporate BASF brand awareness and image, specifically corporate advertising in Asia Pacific.Strengthened brand management as a strategic tool for the Asia Pacific region, supporting the aggressive market development goals in the Asia.

Jan 2010 - Feb 2012

Senior Manager, Global Product Planning

Shanghai

Developed the product roadmap, and defined the market positioning and pricing strategy for each of the Philips LED lamp products for internal and external communication needs.Based on gathered market and customer intelligence, defined and specified end users' requirements into the product specifications initiated and led product development with the.

Oct 2007 - Feb 2010

Business Development Manager, China

Shanghai

Formulated and executed business-to-business marketing strategy plans and product portfolio management of incandescent and halogen lamps businesses in China.Developed pricing strategies for product introductions and managed customer loyalty programs, including product training programs for the sales team, dealers, and sub-dealers.Defined and executed sales.

Nov 2006 - Oct 2007

Product Planning Manager, Asia Pacific

Hong Kong

Created and enriched the value propositions for mobile phone products and defined market positioning strategies for the products (globally).Developed product briefs for industrial design concepts and managed business cases for products responsible.Led project teams for mobile phone development from initial product concepts to product prototype samples.

Dec 2003 - Nov 2006

Account Executive

Singapore

Serviced the global television & wireless business groups on marketing communications activities including new product launches and promotions.Co-developed and spearheaded global marketing communications initiatives and materials for the global launch of a new range of LCD televisions.Led the team in the creation of television-related launch materials to.

Sep 2002 - Nov 2003
Team & coworkers

Colleagues at Denneen & Company

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2 education records

Michael Lim education

FAQ

Frequently asked questions about Michael Lim

Quick answers generated from the profile data available on this page.

What company does Michael Lim work for?

Michael Lim works for Denneen & Company.

What is Michael Lim's role at Denneen & Company?

Michael Lim is listed as Vice President and Head of Asia at Denneen & Company.

What is Michael Lim's email address?

AeroLeads has found 1 work email signal at @assaabloy.com for Michael Lim at Denneen & Company.

Where is Michael Lim based?

Michael Lim is based in Singapore, Singapore, Singapore while working with Denneen & Company.

What companies has Michael Lim worked for?

Michael Lim has worked for Denneen & Company, Assa Abloy Group, Zumtobel Group, Basf, and Philips.

Who are Michael Lim's colleagues at Denneen & Company?

Michael Lim's colleagues at Denneen & Company include Stephen Jones, Albert Lee, Adrein Gai, Alejandro Kravzov, and Hatairat Ketavanan.

How can I contact Michael Lim?

You can use AeroLeads to view verified contact signals for Michael Lim at Denneen & Company, including work email, phone, and LinkedIn data when available.

What schools did Michael Lim attend?

Michael Lim holds Executive Master In Business Administration (M.B.A.), Ivey Scholar from The University Of Western Ontario - Richard Ivey School Of Business.

What skills is Michael Lim known for?

Michael Lim is listed with skills including Product Marketing, Marketing Communications, Brand Management, Product Launch, Product Development, Cross Functional Team Leadership, Marketing Strategy, and Marketing Management.

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