I specialize in strategy development, change management, brand management, marketing, business management, and product marketing. As Vice President and Head of Asia, based in Singapore, I drive regional growth and offer strategic counsel to clients. My role includes developing and executing growth strategies, leading advisory projects, and nurturing top talent across dynamic Asian markets. I partner with business leaders to deliver data-driven insights and solutions, particularly in digital transformation and customer experience.Recently, I led a 3-year commercial growth strategy for a major Southeast Asian client, developed a global business case for an electric vehicle product, and established our Singapore office as a strategic hub. This work was underpinned by strong financial analysis and market research. Prior to this, I was Senior Vice President for Commercial Excellence at ASSA ABLOY Group, leading initiatives across Asia Pacific in branding, pricing, and customer experience, and driving sales through e-business solutions, including e-commerce.A key achievement was launching Yale’s omnichannel retail concept, generating USD 1M in revenue in its first year. This initiative, which has expanded across Asia, blended online and offline touchpoints and significantly boosted customer engagement. My ability to combine strategic analysis with execution has been critical to this growth.I’ve led projects leveraging digital marketing and e-commerce to enhance brand visibility and sales. My leadership in launching the "Yale Smart Shop" across five pilot countries, along with award-winning retail activations and campaigns, demonstrates my expertise in direct-to-consumer strategies. I bring strong financial analysis, market research, and negotiation skills that have driven digital transformation and improved pricing strategies, leading to sustained business growth.My prior roles at Zumtobel Group, BASF, and Philips allowed me to refine skills in brand management, product marketing, and business development. I am known for my communication, negotiation, and leadership abilities, managing cross-functional teams and complex projects. As a licensed helicopter pilot, I apply the precision and discipline of flying to my approach in strategy and leadership.