Associate Director Of Product Management
Current• Manage an Android and iOS mobile app portfolio with annual revenue of $100M+ across multiple regions.• Translate business goals into high-impact applications and features, developing actionable roadmaps and product strategies.• Launched two new apps, expanding the digital portfolio and enhancing user engagement by 20%.• Implemented in-app marketing/CRM strategies, driving a 15% revenue increase over two fiscal years.• Developed a sweepstakes program generating an additional 100,000+ app installs annually.• Conducted user research and usability testing, implementing targeted email marketing campaigns and increasing user engagement by 15%.• Utilized analytics tools like Amplitude for mobile app funnel analysis, improving feature adoption rates by 15%.• Developed strategic vendor partnerships and integrated advanced analytics for personalized user experiences.• Presented quarterly business reviews to executive leadership, driving continuous product improvements.• Implemented a customer-facing feature that added a 6% lift to conversion and a 5% lift to revenue per user.• Implemented an SLA infrastructure and oversaw the development of a global model across all apps in 13 regions.• Localized FreePrints Photobooks and FreePrints Photo Tiles in multiple regions, increasing global market share by 8%.