Shirley Lim Email & Phone Number

Singapore

• Provide workforce holistic advisory services to companies from 8 different sectors (wholesale trade, food manufacturing, food services, retail, hotel, attraction, MICE, and tour/travel)
• Lead 3 teams to develop and implement new engagement strategies to acquire new leads and partners to deepen human capital transformation based on data and insights.
• Conceptualise and test-bed new initiatives and interventions relating to workforce transformation.
• Drive adoption of national prioritised initiatives through partners, outreach platforms and media publicity.
• Manage related strategic linkages and cross-agency projects with government ministries/agencies, unions, industry/employer associations and provide strategic inputs for sectoral skills strategies and plans.

Bangkok City, Thailand

• Led Dusit’s education international strategy, in line with corporate strategic objectives set by CEO.
• Drove Dusit’s education activities and education business growth developments in Thailand, Myanmar, Vietnam, Indonesia, Sri Lanka, South Korea, Australia, London and Switzerland.
• Built strong industry connections with existing partners as well as relevant industry players and internal stakeholders in order to maximise Dusit’s education development and operational footprint.
• Conducted market research on education data and analysis on total market sizes, market shares and industry trends.
• Assessed potential business deals by analysing market strategies,deal requirements, potential and financials, evaluating options, resolving internal priorities, recommending legal requirement and equity investments.
• Developed and executed development of academic institutions and programmes, including but not limited to culinary centers, apprentice programmes, innovation and digital learning development, schools and colleges, as.

Singapore

• Formulated the long term strategic directions for the growth of the tourism sector.
• Co-designed the framework and facilitated both the external and internal engagement processes to develop tourism strategies.
• Collaborated with the tourism stakeholders (attractions, hotels, MICE and travel agents) in the areas of manpower and talent development, service improvements and technology adoption.
• Collaborated with creative, media and PR agencies to develop a 3-year marketing campaign for the hotel industry. Designed and facilitated multiple rounds of engagement sessions with hotel stakeholders to obtain buy-in.
• Led the Strategic Planning division, the Technology Development division and the Capability Development division in the Board.

Singapore

• Engaged in local, regional and international projects that were of different nature - business consulting, organisational transformation, corporate planning, training and design conferences.
• Role ranged from managing clients and projects, developing new content and project collaterals, designing workshop programs, training to facilitating workshop discussions.
• Clients included INDEX:Views 2005 for Denmark, Levi Strauss Asia Pacific Division, Johnson&Johnson Medical Asia Pacific, Kellogg’s Asia, Boncafe, Siemens, Wearnes, Molex, Metro Parking, Pan Asia Paper, Malaysian.

Singapore

• Gathered client requirements and translate into system requirements.
• Analysed clients’ existing workflow and proposed new solutions to enhance the work processes.
• Designed functionalities and graphical user interfaces.
• Conducted user testing and determine final design functionalities.
• Developed conceptual design specifications for implementation.
• Analysed data structure of legacy systems. Identified and resolved issues pertaining to new and old data models, as well as structure.

Singapore

• Developed strategic workforce development programmes for professionals and workers and a new certification system for the workforce, under the Manpower 21 National Blueprint.
• Provided fiscal directions, developed funding, monitoring and reporting mechanisms, improved performance, evaluated effectiveness and cultivated relationships with external project managers for the workforce.
• Co-organised the inaugural Singapore Learning Festival to encourage a culture of lifelong learning amongst Singaporeans.