Lim Sin Yee Email & Phone Number

Singapore

Singapore

1. Support end-to-end development of various platform features and manage life cycle of product lines launched in teams of 2 and 6 for a video-playing app and Official Accounts feature respectively. 2. Align business interests and coordinate cross-functional efforts by working closely with engineering team of 30, marketing, UI designer, QA, data analyst, and operations teams. 3. Facilitate smooth development of high-quality functions by creating product design documents, charting timelines, and liaising on feature requirements with stakeholders. 4. Optimize user experience by conducting data analytics on KPIs across funnels, researching best-in-class examples, ideating improvements, and employing user-centric design validation before implementation. 5. Ensure financial prudence throughout advertising rounds budgeted at USS$1,000 each. Responsible for prioritization of features and conducting AB tests before launch to maximize conversions per dollar spent.Key Achievements1. Enabled rapid time to market of new Official Accounts (OA) feature on Instant Messaging app platform by working closely with engineering, QA, UIUX, data analysis, and marketing teams to coordinate development cycle. Conducted AB tests on usability, and conversion and retention rates that ultimately determined product features.2. Bolstered conversion rate of OA feature from 0.99% to more than 10% by conducting AB tests, data analysis, and introducing additional entry points as the solution with the product team. 3. Doubled retention rates from 10% to 20% and improved user satisfaction on in-house video playing app by researching competitor features to emulate and analysing key user behaviours to guide ideation. 4. Implemented successful strategy involving development of a strong recommendation system and aggressive content acquisition from 3rd parties.

Bachelor Of Engineering, Honours, Bioengineering, Second Upper Class

Activities and Societies: School of Chemical and Biomedical Engineering Club, Main Committee: Assistant Sports Director [ Aug 2015 – Jul.

Exchange/ Overseas Program, Electrical And Electronics Engineering

• Completed master engineering and management modules from the Faculty of Information Technology and Electrical Engineering.