-Overall creative design in fashion textile, illustration, print, handmade craft.-Focused on eco-friendly hand-printed/ digital textile surface design, illustration design, art & illustration derivatives developing, fashion and embroidery trend direction research and analysis. -Art, design, craft, wearable culture sourcing & content developing.Projects & collaboration-Brand concept and lookbook translation for Korean designer brand, order-to-made sampling craftsmanship coordination with manufactures in Seoul and Guangzhou.-Gave a major support to a fur manufacture from China for its overseas business development of fur accessories and apparel products in Seoul. Developed sales channels of fur showroom, TV home shopping, apparel brand distributer, fur material merchandiser, etc.-Surface pattern and illustration design collaboration with print design oriented retailer, developed 2~3 designer's multi-mart showcase and distribute channels.

Functional fashion design (Men's & Women's)-Woven categories functional wear design, including 2-layer/soft shell/durable washing pants, quick dry shirt & pants, rock climbing jackets.-Business casual style urban outdoor look brand-new series design, including insulated & windproof jackets, windproof coats, 3 in 1 jackets, windproof down coats, ultralight jackets, cordura pants, etc.-Take charge of total R&D process from product planning, material designing, sketches, sampling to technical pattern & craftsmanship decision.-Planned and executed seasonal product styling and mock shop display for purchasing meeting.-Attended Nanjing ISPO, Munich ISPO, fashion trade show for fabric & trim sourcing as well as premium craft, market research.Accomplishments: Undertook the most various category items of all design teams. Planned and developed brand-new series/ items, combining functional demands with more fashionable and wearable identity that gained noticeable feedback from department and retails.

High-end men's wear brand-Suit category design, including suits, formal & casual shirts, blazer & casual jackets, formal pants, coats and formal wear accessories. -Worked closely with buyers for analyzing newest fashion trends, retail sales data and marketing research.-Constantly developed and systematized seasonal product structures within multiple dimensions, including styling themes, DNA design, fabrics & accessories, constructions, craft details, FAB editing, etc.-Coordinating role to the Korean based design director, took charge of product lookbook and VM directory translation.

High-street fast fashion brand-Responsible for selling point analysis, design concept collecting and product styling of hip, collection, white three series.-VM styling directives planning and editing. Contributed to mood board planning, online styling, template creating.-Design coordination and Chinese localization of startup brand VMD directives.-Management of fixture supplies, in-store visual merchandising for new season kick-off and marketing events.