Lin-En Chen Email & Phone Number

Kansas City, Missouri, Us

• Optimize client websites for performance, ensuring reliability, speed, and seamless cross-device compatibility to deliver enhanced user experiences and achieve business goals.• Develop and implement GA4 event tracking using Google Tag Manager to monitor user interactions, analyze behavior, and refine UX strategies, driving higher engagement and improved marketing outcomes.• Conduct user testing sessions and website audits, identifying usability challenges and technical issues, enhancing conversion rates and user satisfaction through data-driven insights.• Create and maintain custom marketing dashboards and report templates in Google Data Studio, enabling teams and clients to track KPIs, monitor conversion trends, and analyze website performance in real time.• Design and optimize landing pages and website features tailored to target audiences, integrating CMS platforms for seamless updates and management.• Collaborate with cross-functional teams, including developers and designers, to implement UX/UI updates, integrate backend systems, and align functionality with client goals.• Provide UX/UI recommendations informed by data insights, guiding design decisions to align projects with client objectives and user needs.• Mentor junior UX designers, improving design quality, adherence to best practices, and alignment with brand and user experience goals.• Maintain and update website content via CMS platforms while documenting technical processes to support analytics setup, website builds, and team collaboration.

Kansas City, Missouri, Us

(Note: Martin City Marketing acquired Aim Data)• Implement and execute comprehensive digital marketing strategies tailored for SEO and website performance for prestigious automotive clients based in NY and KC, including Mercedes-Benz, Audi, INFINITI, Porsche, Land Rover, Jaguar, Chevrolet, Cadillac, Buick, GMC, and others.• Independently create diverse creative assets, ensuring compliance standards across platforms such as websites, paid search, display ads, flyers, Google My Business, social media, and email.• Manage monthly web slides and special offers, seamlessly integrating them into client sites using various website/CMS platforms, including DealerInspire, Dealer.com, Ansira, Sincro, and Dealer eProcess.• Collaborate with external support teams to implement advanced website solutions and conduct regular website audits and updates to uphold quality and meet client expectations.• Maintain strong communication across team members and account managers to ensure deadlines are met and relationships are fostered.• Install Google Tag Manager marketing tags for website, Google Ads, Google Analytics, and CRM integrations to optimize conversion generation.• Develop over 150 custom, responsive landing pages and emails for automotive brand promotions, events, and invitations while adhering to industry standards and compliance requirements.• Deploy email campaigns efficiently through site impact, SendGrid, and SharpSpring platforms.• Led Audi paid search and Mercedes-Benz display campaigns, ensuring targeted and effective advertising.

New York, Ny, Us

"Aim Data" is a digital marketing agency specializing in creating customized strategies and solutions for automotive clients.• Directed creating and implementing a multifaceted digital marketing ecosystem covering paid search, display advertising, SEO, email marketing, social media, and more. This initiative solidified Aim Data's position in the digital space, explicitly targeting automotive clientele with innovative solutions.• Led the charge in advertising strategy, including geofencing and conquest marketing across various channels. • Mastered analytics and data-driven optimizations through Google Tag Manager and CRM integrations, improving lead generation and conversion rates. A/B testing initiatives under my guidance significantly enhanced campaign landing pages. • Led the creation of over 120 custom, responsive landing pages for notable automotive brands such as Audi, Mercedes-Benz, Porsche, INFINITI, Land Rover, Cadillac, Chevrolet, Buick, etc., meticulously ensuring adherence to industry compliance standards and regulations. This comprehensive approach drove substantial web traffic increases and met compliance throughout all projects. • Expertise in managing client CMS platforms, including DealerInspire, Dealer.com, Dealer eProcess, Ansira, and Sincro, to deliver personalized and efficient web experiences tailored to automotive dealerships’ unique needs.• Directed Aim Data's rebranding and website redevelopment, formulating a new product vision and strategy. Specialized in UI/UX design, creating wireframes and mockups to enhance user engagement and meet strategic goals. Designed, developed, and launched the new Aim Data site. Additionally, developed UI design concepts, wireframes, and mockups for a travel agency based on client needs.

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

• Designed various projects, including white papers, presentations, wireframes, mockups, email campaigns, social media banners, and web content.• Developed email campaigns and maintained the corporate website, ensuring content accuracy and relevance.

New York, Ny, Us

• Formulated strategies for creating engaging social media posts and contributed to blog content to foster community engagement and brand awareness.• Executed and optimized Google Ads PPC and paid social campaigns, conducting keyword research, evaluating market conditions, and providing comprehensive reports using Google Analytics and social media analytics tools.• Developed responsive landing pages for marketing campaigns and assisted in editing digital assets for web, social media, and print platforms, including images, videos, infographics, and photography.• Utilized HTML, CSS & jQuery to manipulate web page layouts and supported web-related projects, ensuring a seamless user experience across all digital touchpoints.• Monitored and reported on Webmaster tool errors and sitemaps, collaborating closely with the IT team to address any site issues promptly.• Designed and developed the new appearance of the myFace website and customized the functioning WordPress child theme to align with branding and user experience objectives.• Established and maintained the myFace Shop through Shopify, overseeing product listings, inventory management, and customer experience optimization.

New York, Us

• Designed event collateral, including magazines, web digital pieces, and other materials.• Assisted with light production tasks for upcoming events.

• Designed and developed compelling Google HTML5 display ads and digital assets tailored for various social media platforms, increasing brand visibility and engagement.• Photographed and meticulously retouched product shots, ensuring high-quality visuals for website utilization and thereby enhancing the brand's overall aesthetic appeal and professionalism.• Demonstrated proficiency in content management systems by proficient editing and updating site content within the Magento eCommerce platform, employing HTML for formatting, and utilizing FTP processes for image uploads.• Managed product details and image updates within Shopify, ensuring accurate and up-to-date product information for a seamless shopping experience.• Produced and published product videos on YouTube in Chinese and Korean versions, effectively reaching diverse international audiences and expanding market reach.• Extracted actionable insights from Google Analytics, Google AdWords, and YouTube traffic data, leveraging findings to optimize marketing strategies and drive performance improvements.• Redesigned web pages to enhance user experience and interface design, improving navigation and customer engagement metrics.• Provided essential video editing support, ensuring multimedia content aligned with brand standards and marketing objectives.

New York, Ny, Us

• Created brand assets and designed various marketing collaterals, including presentation slideshows, storyboards, email campaigns, banner ads, interactive campaigns, e-books, and web digital pieces.• Developed responsive landing pages to ensure optimal user experience across devices and platforms.• Provided photography services for events, capturing compelling visuals to support brand promotion.• Collaborated with cross-functional teams to maintain brand consistency and achieve campaign objectives.• Stayed updated on industry trends and best practices to incorporate innovative design concepts and enhance campaign effectiveness.

Edison, New Jersey, Us

• Provided exceptional customer service to meet sales and KPI targets.• Reported merchandise and operational updates to the store manager.• Supported inventory organization and implementation as needed.

New York, Ny, Us

Web Application: A New Way of Visualizing and Using Facebook Social Network Interaction Statistic; designed wireframe of web app using data visualization design and analytics data (View at http://www.behance.net/gallery/Prototype-of-Web-Application-Design/2581313)

New York, Ny, Us

• Edited photos for the web, designed graphics for print, 2D GIF animations, produced a short promotional video• Performed market research for tradeshow• Updated product portfolio on the E-commerce site (View at http://www.raydoor.com)

Master Of Science (M.S.), Integrated Digital Media

Bachelor Of Business Administration (B.B.A.), Communications Management

Visual Design