Lin Shi Email & Phone Number

* Data analysis: Responsible for data analysis and related insight of e-Commerce generated big data from Ali Data Bank and Strategy Center. Skilled in problem solving with data tools.* Report presentation: Produced research and project results based on multi-dimensional customer data, presented in the form of data visualization of PPT and Excel, and delivered the result to customer.* Remarkable case: Responsible to provide the action plan to TCL group for e-commerce D11 sales promotion and daily operation. A throughout target audience (TA) analysis was conducted to differentiate customer profiles between SKU. With a clear TA data of each SKU, I guided TCL group to match TA with SKU, optimize the product page to be more attractive for TA, and as a result maximize the Ad ROI up to 10 and achieve the sales of 130 million during D11.

Shanghai City, China

* Leaded an owned channel marketing activity within the budget of 5000$. Proposed and executed the marketing plan with multiple parties. Social media buzz was generated among over 200 team members.* Brainstormed with agency for media trip plan with 27 media. Cooperated with hotel colleagues to implement a series of engaging activities. The media trip vigorously enhanced the visibility and exposure of the hotel.* Operated official account (WeChat, tip sheet and LinkedIn of President) to publish internal information.* Collaborated with colleagues across finance, legal and external agencies to manage contracts and all expenses related to PR projects.

上海

* Assisted managing director conducting business development activities. Specific tasks include preparing case-specific promotional documents (PPT), conducting pitch presentation and building customer relationship. * Established industry survey supporting the report “PLUS 2019 China High-end Hotel Investment Index in 50 Cities”.* Developed industrial training to Jinmao Real Estate with managing director. Topics include feasibility study, brand selection, contract negotiation and contract negotiation.* Interviewed industry experts and wrote 8 articles about hotel management.

Maldives

* Completed 6 editorial plans and operated official account daily. Published 180 original posts on Instagram and resulted in 3K fans increase, 23K likes and 540 comments.* Utilized social media management tools such as Hootsuite and ReviewPro to leverage online data. Negative reviews were resolved daily to generate insights for operation improvement. Online reputation report was presented to resort manager on weekly bases.* Implemented group marketing scheme at Hotel level. Cooperated with Donnav venture TV program shooting, arranged hotel activities and interacted online for exposure.

Shanghai

* Accomplished job rotation among the positions of concierge, receptionist, and butler and appreciated the coordination between them. Provided luxury hotel standard customer service and communication.* Mastered Opera PMS System to control rooms inventory perform CRM duties.

Master'S Degree, Matketing

Modules include: Strategic Marketing, Service Marketing, Global Branding Dissertation topic: Build Attitudinal loyalty with frequent-guest.

Bachelor Of Science - Bs, Hospitality Administration/Management

Graduate with honors Top grade subjects: Statistics, Tourism Economics, Customer Information and Distribution Channel Management, Hotel.