Wendy Lin Email & Phone Number

Singapore

As a Senior Manager in Revenue Management team with Disney Cruise Line, I develop and implement yield management and stateroom inventory strategies for the upcoming Disney Adventure.I leverage on market trends, competitive intelligence and data to drive actionable insights on dynamic pricing decisions at the sailing, stateroom category, or passenger level.I collaborate closely with the Contact Center, Operations, Marketing, and Sales to ensure support of revenue initiatives while prioritizing the magical experience of our guests.

Singapore

Responsibilities As a regional leader in the APAC market, I am committed to coaching a team of pricing analysts to excel in price performance and drive revenue optimization through sustainable, profitable growth. I aim to champion pricing governance standards, leveraging best practices, global frameworks and tools to implement market-based price lists, channel, and portfolio strategies. By utilizing market and competitor research, I will provide actionable insights, reporting, and data-driven pricing recommendations to senior leadership, with a goal to improve profitability beyond the current levels. My collaboration with senior management and cross-functional teams will continue to positively influence key pricing strategies, aligning them with evolving business goals, product development, and marketing strategies.Achievements• Leveraged on comprehensive financial price modelling and pricing analysis. Improved profitability through regular cadence meetings and enhanced investment.• Drove revenue optimisation for sustainable profitable growth, with improved margins and double digit increase in revenue and market share. • Leveraged on market and competitor research to provide actionable insights, reporting and data driven recommendations to senior leadership, expanding the market share lead in the Australia Air Fryer business.

Singapore

Responsibilities• Spearheaded sales-driven initiatives, utilizing customer insights, business intelligence, forecasting, and performance analysis to achieve a 10% increase in revenue and a 20% rise in profits.• Devised and executed strategies for evaluating customers, markets, and industries to support senior management's decision-making.• Worked closely with regional and country managers to create product communication plans, core product programs, and sales projects, ensuring they aligned with business objectives.Achievements• Drove 10% increase in revenue and a 20% rise in profits through data driven insights• Implemented sales programs and incentives for focus products, driving a revenue increase of over 15% during campaign period.

Responsibilities• Managed a team of 23 FTEs across 19 Asia Pacific countries, maintaining a strict 2-day service level agreement for delivering precise pricing recommendations crucial for management decisions.• Engineered competitive pricing strategies for global and regional tenders, aligning with customers' RFQ requirements through comprehensive profitability and cost analysis, fostering enhancements in pricing efficiency and effectiveness. • Pioneered the creation and implementation of a Global Key Account Pricing Workflow, yielding a 30% enhancement in productivity, accuracy, and visibility for country users and the Key Account Pricing team worldwide.Achievements • Drive high standards of pricing proposal, with over 98% accuracy in the billing system.• Implemented global workflow, resulting in a 30% improvement in productivity, accuracy, and visibility globally.

• Managed assigned RFQ projects, bid approach and all components of tender documents to ensure timely response and high quality of the assigned tender deliverables.• Liaised closely with Business Units, commercial team, functional experts and counterparts in intra and inter GCS regions to ensure clear direction in the level of support and deliverables required from various stakeholders.

• Liaised closely with country teams and functional experts to ensure effective implementation of strategic initiatives and business operating plans that has consolidated our market leader position.• Managed company’s intelligence needs by working closely with regional/country marketing managers to support market/product development activities that has increased our market share.• Assisted Strategic Marketing Director in preparing reports and presentations for timely execution of management decisions that are crucial in retaining leadership position by gaining a bigger market share.

• Negotiated and coordinated pricing and tender enquiries with the Regional Sales and Operations department to improve on our market position while ensuring high vessel utilization of more than 95% per sailing.• Established both short and long term deployment plans with clear volume and financial plans by working with worldwide Route and Regional Capacity desk on new deployment opportunities, leading to additional volume loading of 250TEUs and revenue of $200,000 per sailing.• Managed South East Asia’s strategic and commercial direction in the Latin America area, through capitalizing on company’s core competencies and detailed analysis of competitors’ strategies and development.• Implemented SAP R/3 for Singapore and Malaysia, working closely with Business Process and Department Managers in conducting end user training, user acceptance test and support.