Yu-Cen Lin Email & Phone Number

New York, New York, United States

• Developed targeted marketing strategies and conducted market analytics to increase brand visibility, drive sales, and support overall company growth through digital channels.• Implemented online campaigns aimed at attracting a broader audience and increasing catering services, contributing to significant sales growth.• Analyzed customer feedback, reviews, and market trends to enhance customer experience, boost retention, and strengthen the company’s competitive position.• Managed the company’s social media platforms, Google reviews, and official website to enhance brand presence and engagement.

Minneapolis, Minnesota, United States

• Working in a consulting team of 5 to help Sabrosura Foods define their core consumer and develop growth strategies for 3 CPG brands.• Conducting primary and secondary research to define target consumers and providing recommendations to grow their customer base and brand awareness.

New Taipei City, Taiwan

• Developed and managed business plans and in-store marketing strategies to help the company boost revenue and minimize loss due to the COVID-19 pandemic.• Created new menus based on sales reports to help the company manage their stock efficiently. • Helped the company with customer experience strategies to level up the overall satisfaction and retention.

St Louis, Missouri, United States

• Provided dedicated academic support to help students excel in various subjects.• Applied effective teaching methodologies and personal academic achievements to foster an engaging learning environment. • Collected students’ feedbacks to help them improve their study habits for better educational goals.

New Taipei City, Taiwan

• Managed the launch of the company’s online presence, executing digital marketing campaigns to enhance brand visibility and attract new customers. • Collaborated with the e-commerce team to optimize online store functionality and user experience, resulting in increased conversion rates and improved customer satisfaction.

Master'S Degree, Marketing

#4 top Master of Marketing programs in North America - QS World University Business Masters Ranking (2023); #18 top Master of Marketing.

Bachelor'S Degree, Finance

#3 Finance Program in the Midwest - U.S. News & World Report (2023); #12 Finance Program in the United States - Financial Times (2023)