Highly motivated and hard working individual, who strives to achieve the best in all areas.
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Head Of Digital BuyingМтсMoscow, Ru -
Head Of Mobile MarketingМтс Jun 2024 - PresentМосква, Россия -
Руководитель Направления PerformanceМтс Dec 2023 - May 2024 -
Performance Marketing ManagerO'Stin Sep 2022 - Nov 2023Москва, Москва, Россия -
Senior Account ManagerGo Mobile Aug 2021 - Aug 2022Moscow, Moscow City, Russia -
Account ManagerGo Mobile Nov 2020 - Jul 2021Moscow, Moscow City, RussiaProject Management:⇒ Accompanying clients from the beginning of a project to its completion;⇒ Drawing up a work plan and its organization within the company, assigning responsibilities and setting deadlines for their implementation;⇒ Developing creative materials together with the design team;⇒ Experience in running advertising campaigns on: FB, MT, Tinder, TikTok, Likee, Go NET (DSP);⇒ Working with the analytical systems: Google Analytics, Yandex.Metrica, AppMetrica, AppsFlyer, Adjust;⇒ Data analysis and regular reporting / presentations for clients;⇒ Control over the timeliness of payments and document flow.Mobile apps:⇒ Analysis of competitors’ ASO strategies and monitoring trends in mobile markets;⇒ Generation of ideas for icons, screenshots and text descriptions of apps;⇒ Analysis of app rating in App Store and Google Play;⇒ Working with reviews (drawing up templates, daily publication of reviews in Russian, English, German, Italian)⇒ Working with analytical systems: ASOdesk and AppFollow;⇒ Data analysis in App Store Connect and Google Play Console;⇒ UX / UI analysis of apps.TikTok:⇒ Analysis and monitoring of trends on the platform;⇒ Developing creative materials and their adaptation to trends on the platform;⇒ Experience in running advertising campaigns of the following formats: In-Feed Native video, Brand Takeover, Hashtag Challenge, blogger integrations. -
Junior Account ManagerGo Mobile Jul 2019 - Nov 2020Moscow, Russian Federation⇒ Building and developing relationships with clients;⇒ Working as the overall project manager for work with clients⇒ Conducting meetings with clients as well as informing them about current work status of a project;⇒ Working in a team to create and implement effective campaigns for clients;⇒ Applying analytical systems to analyze the effectiveness of advertising campaigns;⇒ Researching and identifying how to use (or not use) new tools and technology to advance client goals;⇒ Managing budgeting, reporting and quarterly business reviews;⇒ Demonstrating expertise of company product/service offerings.
Lina A. Education Details
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Business Administration And Management, General -
Business Administration -
International/Global Studies -
International Economics
Frequently Asked Questions about Lina A.
What company does Lina A. work for?
Lina A. works for Мтс
What is Lina A.'s role at the current company?
Lina A.'s current role is Head of Digital Buying.
What schools did Lina A. attend?
Lina A. attended Lomonosov Moscow State University (Msu), Università Cattolica Del Sacro Cuore, Московский Государственный Университет Им. М.в. Ломоносова (Мгу), Humboldt University Of Berlin.
Who are Lina A.'s colleagues?
Lina A.'s colleagues are Сабина Пчелинцева, Юрий Базылев, Andrei Kastrykin, Husaini Paghdiwala, Gregory Kim, Anton Kalinkin, Vasily Che.
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