Lina Abboud Email and Phone Number
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Marketing Manager with over 20 years of experience. Proven success in creating market leader brands, creative advertising campaign and implementing marketing strategies that have resulted in double digit growth year over year. Proficient in content, social media and inbound marketing strategies. Skilled, creative and innovative.
Beshara Global Migration Law Firm
View- Website:
- besharapa.com
- Employees:
- 5
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Marketing & Public Relation DirectorBeshara Global Migration Law Firm Jan 2017 - PresentMaitland, FloridaSuccessfully created must-follow social media feeds on Facebook and LinkedIn to develop an engage clients and business partners. Increased inbound traffic for clients’ websites by up to 25 percent through development of content, sending newsletters and conference sponsorships.Launched and established three social media platforms: Facebook, LinkedIn and YouTube and developed editorial content strategy; which led to increase in engagement and generated customer and business partners qualified leads.Created content for email marketing campaigns which achieved 30% open rate Planned, and organized conferences, seminars and events -
Owner & Marketing ManagerEgyptian Art Caravan Jan 2011 - Jan 2017Marketing and Customer Relation ManagerLed social media and marketing efforts for Egyptian Art Caravan. Achieved Top search engine positions ranking first page in search.Designed and launched the online store www.egyptianartcaravan.com, achieving top search results in Google.Developed insightful, creative strategies and tactics to ensure an effective online presence consistent with the company brand.Managed social media presence including planning, creating and scheduling fresh, engaging content for all social media channels. -
Social Media CoordinatorSocial Jeanie Mar 2013 - Nov 2013Orlando, Florida AreaHandled Social Media for several clients, with a track record of creating and implementing successful social media campaigns. Work closely with clients to develop and execute a proactive, social content calendar. Developed solid content strategy for a diversified client portfolio by curating relevant content to reach the company’s ideal customers.Played the role of the Company advocate in Social Media spaces, engaging in dialogues and answering questions where appropriate.Monitored trends in Social Media tools, applications, channels especially for 3 major social media platforms :Facebook, LinkedIn and Pinterest. -
Marketing Services Manager Middle East And North AfricaCadbury Egypt Mar 2008 - May 2010Developed media strategy for all Cadbury brands for MENA (Middle East and North Africa, in close coordination with marketing managers, to optimize media coverage of the company’s activities in support of key business objectives, outlining primary goals for media coverage, key messages, and mitigating positions on any foreseeable issues.Established and handled media and public relations departments.Developed regional media strategies and achieved 20% savings from leveraging planning synergies across markets.Handled all Cadbury new products development and value optimization agenda in accordance with company’s growth objectives. Prepared quarterly gap analysis and provided recommendations to management for gap closure.Developed and delivered a regional value optimization agenda for Middle East & North Africa by leading a cross functional team to fuel the company margin growth. Delivered 5% incremental profit in 2009.
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Commercial Development Manager, Egypt & Adjacent Markets,Cadbury Adams 2006 - Feb 2008EgyptHandled Strategic corporate projects, combining chocolate and gum route to market, applying new Cadbury process and Developing a winning strategy for gum and candy brands in Africa.Launched, embedded and trained all managers to Cadbury new global processes for developing Integrated Product Management and Building Commercial Capabilities.Led a cross functional team to come up and implement Value Optimization projects and developed a five year strategic plan to maintain favorable cost of goods across all confectionery categories. Team leader of the Route to Market project which consisted of splitting the chocolate and gum route to market to optimize sales performance / productivity and improve display visibility/presence across all sales channels.Led the gum/candy team in a regional project for sic month in Cadbury UK head office to analyze strength and weakness of Cadbury portfolio/participation in Africa and develop regional growth strategy through consolidating opportunities across all markets identifying where to play and how to win across all confectionery categories. -
Marketing Manager, Sugar And GumsCadbury Adams Sep 2004 - Dec 2005EgyptManaged integration of Adams and Cadbury, identified synergies, developed long term plans for the sugar and gum portfolio and created new market opportunities. Integral team member of Cadbury UK head office for six months to identify regional market opportunities for sugar and gum categories in Africa. Handled production of television commercials for Chiclets, Halls, Clorets, Eclairs, Cadbury Chixo & XO. Prepared and launched two brands (XO and Cadbury Chixo) including formula development, brand name selection, packaging design, positioning and Above & below the line support. Led the sugar and gum team to achieve continuous company growth through long term strategies. -
Marketing ManagerIncogum Adams Aug 1989 - Oct 2003Managed the sugar and gum portfolio for Cadbury and Adams, overseeing an EGP 5M budget and 4-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, merchandising and trade promotions. Managed integration of Adams and Cadbury, identified synergies, developed long term plans for the sugar and gum portfolio and created new market opportunities. Integral team member of Cadbury UK head office for six months to identify regional market opportunities for sugar and gum categories in Africa. Handled production of television commercials for Chiclets, Halls, Clorets, Eclairs, Cadbury Chixo & XO. Prepared and launched two brands (XO and Cadbury Chixo) including formula development, brand name selection, packaging design, positioning and Above & below the line support. Led the sugar and gum team to achieve continuous company growth through long term strategies.
Lina Abboud Skills
Lina Abboud Education Details
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Economics -
Sainte Jeane Antide
Frequently Asked Questions about Lina Abboud
What company does Lina Abboud work for?
Lina Abboud works for Beshara Global Migration Law Firm
What is Lina Abboud's role at the current company?
Lina Abboud's current role is Marketing & Public Relation Director at BESHARA GLOBAL MIGRATION LAW FIRM.
What is Lina Abboud's email address?
Lina Abboud's email address is li****@****van.com
What is Lina Abboud's direct phone number?
Lina Abboud's direct phone number is +140773*****
What schools did Lina Abboud attend?
Lina Abboud attended The American University In Cairo, Sainte Jeane Antide.
What are some of Lina Abboud's interests?
Lina Abboud has interest in Internet Browsing, Social Services, New Technology, Environment, Art, History, Fine Art, Ancient Egypt, The Universe, Ancient History.
What skills is Lina Abboud known for?
Lina Abboud has skills like Marketing, Team Building, Strategy, Brand Management, Management, Creative Strategy, Cross Functional Team Leadership, Online Marketing, Fmcg, Strategic Planning, Seo, Leadership.
Who are Lina Abboud's colleagues?
Lina Abboud's colleagues are Alcimar Moraes, Edward Beshara.
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Lina Abboud
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