Lina Arango Email and Phone Number

• Led a multifunctional team of designers, engineers, chemists and procurement to launch new products for 15 countries in Latin America. • Successfully created and launched more than 30 new products within two years, generating sales of USD 30 million per year.• Effective project management by optimizing the contribution of the team, ensuring strict adherence to project goals in the areas of: lead times, costs, quality, resources, communications, risks and budget.• Directed the team in the process of transforming a concept into a final product that provided value to the consumer.• Ensured project endorsement through the Stage Gates: Research, Concept, Design, Development, Manufacture, Launch and Post Launch.• Achieved leadership inside the team, providing the vision, inspiration, winning spirit, integrity and process knowledge.• Analyzed the global cosmetic sector, the local market and trends to identify opportunities for innovation.

• Effective event marketing planning for pharmaceutical products. • Managed material suppliers, advertising and promotional services.• Coordinated promotional events with key customers and doctors.

• Managed promotions to consumers and influencers. The consumer promotions (Shell Helix and Shell Rimula) increased sales by 21%.• Organized large-scale events like "La Formula Shell Rimula", a truck race, in seven different towns with more than 20,000 participants.• Contributed to the implementation of "Club Profesional Shell", a loyalty program in which the most important B2C clients in Colombia were enrolled. • Handled database to analyze client behaviors and introduced successful, targeted marketing programs and activities based on this analysis.• Coordinated marketing events (product launches, promotions, events with distributors and clients) in Bogota and other cities in Colombia with 100% client satisfaction.• Developed the business client case for promotional items according to target market, including vendor management, quality and cost. • Analyzed the behavior of key customers and developed specific programs to generate increased sales.• Created guidelines and manuals for the implementation of the signage plan at the Point Of Sale (POS). • Administered and negotiated with suppliers, making purchase orders for more than USD 500K per year.• Developed merchandising, Point of Purchase (POP) material and visual identity of brands including Shell Helix, Shell Rimula and Shell Advance.