Lina Baker Email & Phone Number

Manchester, Gb

Manchester Area, United Kingdom

As an account director overseeing an $18 million portfolio of enterprise and strategic accounts, I am responsible for managing client relationships, optimising account performance, driving growth and ensuring customer success through increased ROI and value add through developing tailored strategies and mitigating risks.In my current role to date, I have devised a structured and demonstrable value of account management function to our customers and proposed a strategic, enterprise size account growth framework for UKI.

Manchester, England, United Kingdom

Sales Leadership Business PartnerIn my role as a Top Accounts Program Lead and Executive Council Host in EMEA, I partner with Sales Leadership and cross-functional teams to advise on account strategies and initiatives to accelerate growth and digital transformation in strategic accounts.

Manchester, England, United Kingdom

In this post-pandemic interim role at BeMyEye, a provider of AI technologies enabling the world’s largest consumer brands to track, analyse, and enhance their in-store performance, I focused on developing strategies to expand the company's presence within global, enterprise-scale accounts.

Manchester, United Kingdom

Partnered with IT leaders to accelerate their roadmaps and bring high-quality software to market at pace.

Manchester, United Kingdom

Working with HNWI and affluent clientele, I was responsible for generating revenue through driving consultative sales of high monetary value, developing external business relationships and managing marketing activities to achieve budgeted targets set out by the business.

Manchester, United Kingdom

Responsible for devising, implementing and delivering a strategy for a new vertical whilst carrying a personal quota as well. Managed a team of 5 direct reports.

Manchester, United Kingdom

One of the most significant achievements in my role as a Business Development Manager at Capita Translation and Interpreting was signing a strategic size £18bn client with substantial localisation requirements. I successfully identified gaps in services their previous localisation partners had missed. I submitted a tailor made improvement plan to ensure the company made the most of their investment and continuously increased their international sales, through centralised localisation processes and use of our best-of-breed technology. As part of my role, I am keen on exploring innovative ways of developing new business (although an old fashioned cold call is still one of my strengths). My recent strategically planned pipeline boost experience was attending an industry event rather than exhibiting at one. Having booked appointments with only carefully selected and pre-qualified companies instead of approaching any exhibitor whose key purpose was to sell, not to buy, I managed to meet 30 customers with identified localisation needs in just 2 days. This approach led to increase my pipeline by £700K and this model was successfully reused within the business at later stages. Needless to say, this was a fraction of the exhibiting cost.

Various roles

Ba (Hons), Languages

Bachelor of Arts in English Philology Other languages studied: Spanish, French, Latin, Gothic, Lithuanian

Education record