Lina Bernal

Lina Bernal Email and Phone Number

Quality Control Technician and Implementation and Compliance Assistant @ TBM Service Group
Toronto, ON, CA
Lina Bernal's Location
Toronto, Ontario, Canada, Canada
About Lina Bernal

Enthusiastic and dynamic communications professional with 10+ years of experience in the development and execution of marketing communications plans, campaigns and events in B2B business, specializing in IT, manufacturing and retail Industries. Leveraging expertise in marketing communications, digital marketing, content management, strategy development, and events to increase brand exposure and awareness. Skilled in translating the brand vision into a strong and compelling story that increases brand value/loyalty. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches.

Lina Bernal's Current Company Details
TBM Service Group

Tbm Service Group

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Quality Control Technician and Implementation and Compliance Assistant
Toronto, ON, CA
Employees:
202
Lina Bernal Work Experience Details
  • Tbm Service Group
    Quality Control Technician And Implementation And Compliance Assistant
    Tbm Service Group
    Toronto, On, Ca
  • Tbm Service Group
    Quality Control Technician / Implementation & Compliance Assistant
    Tbm Service Group Feb 2022 - Present
    Toronto, Ontario, Canada
    ● Support the creation and editing of PowerPoint presentations and other internal communications materials.● Translate health, safety, and environmental resources, orientation, and onboarding materials for an accredited academicsanitation program.● Develop a virtual academy on the corporate intranet.● Create of all audiovisual pieces of the Sanitation Academy. More than 50 audiovisual pieces, including video creation,presentations, audio editing, and study primers● Assisted in the pre-production and development of 2 training videos● Developed, Documented and updated over 100 Sanitation Protocols.● Checked sites or facilities to ensure they complied with established safety and cleanliness standards.● Trained over 300 employees on GMP, HACCP or as required● I inspected specialized cleaners' work, and they fulfilled the cleaning process to the highest standard.● Responsible for evaluating the sanitation process's food safety and quality specifications and communicating correctiveactions.● Participated in internal auditing and investigation process for corrective and preventative actions● Communicated and worked cooperatively with managers, supervisors, team leaders, and customers to ensure food safety and quality compliance in the sanitation process.
  • Uppwell
    Social Media Coordinator
    Uppwell Jan 2022 - Apr 2022
    Toronto, Ontario, Canada
    ● Developed and executed the monthly content calendar of the Instagram account for four months.● Developed engaging Instagram content, 3 assets per week, to educate the brand customers about the products and company mission.● Increased the reach post by 15% in 4 months.● Provided monthly reports of the account's metrics through Hootsuite platform. ● Engaged with social media followers and promoted products and events through giveaways and promotional sales.● Increased Instagram social media followers from 1,500 to 1,756 through Content Strategy.● Scheduled content for publication on social media at ideal times, every two weeks.● Monitored and participated in online conversations to build brand visibility daily.● Connected with over 50 followers by responding to comments and tagged photos with engaging questions and remarks .
  • Optimity
    Communication Intern
    Optimity Sep 2020 - Dec 2020
    Toronto, Ontario, Canada
    ● Planned and developed the semester content calendar of social networks based on the core of the company, current realities, and special dates in the sector.● Developed over 50 posts of content that promote audience engagement with the brand through social networks.● Carried out a monthly performance audit of participation in social networks, by analyzing direct statistics of Facebook, Instagram and WordPress accounts.● Developed two articles for the company blog - 1 monthly.● Drafted social media posts and created videos with eye for viral content strategies.● Created original content for blog posts and website articles.● Collaborated with graphic design and marketing teams to devise effective branding strategies● Managed Instagram & Facebook social media accounts by composing content, engaging with followers in comments, monitoring activities and researching trends.
  • Tivit Latam
    Latin America Marketing And Communication Coordinator
    Tivit Latam Feb 2013 - Jan 2019
    Bogotá, Colombia
    ● Reinforced the company's image and positioned the company in the top 10 managerial communication media in Latin America, through communication / public relations strategies.● Proposed communication solutions that contribute to the fulfillment of the company's business strategy as well as drove continuous initiatives with internal / external audiences with a focus on strengthening the company's culture, values, and competitive differentials.● Played an instrumental role in the development and customization of seven global work processes of internal / external communications, public relations, events, and advertising for the five countries of Latin America.● Increased brand awareness and drove engagement in social networks by 3% in Latin America in the first year of implementation of digital strategy.● Reduced 40 percent of outsourcing expense reduction, while leading the migration and launch of the website for Latin America in less than six months.● Coordinated and designed marketing emails to support campaign activity.● Monitored Latam budgets - USD 240.000 - by comparing and analyzing actual results with plans and forecasts.● Designed and coordinated over 500 brochures, fliers and direct mail pieces.● Updated and created new templates for social media graphics, posts and press releases.● Produced, planned, and participated in over 50 business events in five countries - fairs, congresses, trade shows and press conferences.
  • Pvc Gerfor
    Communication Strategist
    Pvc Gerfor Apr 2010 - Jan 2013
    Bogotá, Colombia
    ● Facilitated organizational success by preparing work processes and managing external / internal communications.● Expanded market outreach, while leading the launch of three internal communication channels for three countries.● Developed, launched, and marketed three editions of Revista del Agua (The Water Magazine) for the construction sector.● Applied communications expertise to help executive managers implement strategic plans for branding, marketing and public relations initiatives.● Managed internal production and management of print and electronic newsletters.● Responded to requests for information from media or designated appropriate spokespeople or information sources for requests.● Cultivated network of over 40 media and communications professionals to maintain strong partnerships, secure positive coverage and facilitate quick dissemination of information.● Planned and participated in over 20 business events.

Lina Bernal Skills

Comunicaciones De Marketing Microsoft Office Estrategia De Mercadotecnia Marketing Communications Strategic Planning Mercadotecnia Estrategia Empresarial Marketing Strategy Project Management Management Microsoft Excel Project Planning Microsoft Word Comunicaciones Empresariales Marketing Digital Customer Service Business Strategy Redes Sociales Mercadotecnia En Medios Sociales Social Media Marketing Public Relations Strategic Communications

Lina Bernal Education Details

Frequently Asked Questions about Lina Bernal

What company does Lina Bernal work for?

Lina Bernal works for Tbm Service Group

What is Lina Bernal's role at the current company?

Lina Bernal's current role is Quality Control Technician and Implementation and Compliance Assistant.

What schools did Lina Bernal attend?

Lina Bernal attended George Brown College, Humber College, Pontificia Universidad Javeriana, Pontificia Universidad Javeriana.

What skills is Lina Bernal known for?

Lina Bernal has skills like Comunicaciones De Marketing, Microsoft Office, Estrategia De Mercadotecnia, Marketing Communications, Strategic Planning, Mercadotecnia, Estrategia Empresarial, Marketing Strategy, Project Management, Management, Microsoft Excel, Project Planning.

Who are Lina Bernal's colleagues?

Lina Bernal's colleagues are Ishwa Desai, Paul John, Jackie Maxwell, Karyn Stefanus, Stephen Hayes, Jacob St-Jean, Saimon Poudel.

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