Lina Afriana

Lina Afriana Email and Phone Number

Product Management | Driving User Growth with Data @ AlloFresh
Lina Afriana's Location
Singapore, Singapore
Lina Afriana's Contact Details
About Lina Afriana

As a Senior Product Manager at Allofresh, I leverage my data and ML expertise to deliver user-focused solutions for user engagement, vouchers, product discovery, shopping journeys, and operations across Indonesia. With over six years of experience in product management, I have a proven track record of successfully leading and mentoring product teams, fostering cross-functional collaboration, and managing end-to-end product lifecycle.My specialties include retention products, internal tools, product discovery, shopping journeys, and operational excellence. I apply a customer-centered approach, a strong technical understanding, and a data-informed decision-making process to create impactful products that drive business growth and customer satisfaction. I am passionate about solving complex problems, learning new skills, and exploring new opportunities in the e-commerce and marketplace industry.

Lina Afriana's Current Company Details
AlloFresh

Allofresh

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Product Management | Driving User Growth with Data
Lina Afriana Work Experience Details
  • Allofresh
    Senior Product Manager
    Allofresh Mar 2024 - Present
    Jakarta, Id
  • Allofresh
    Product Manager
    Allofresh Jul 2022 - Feb 2024
    Jakarta, Id
    Leading a team of product managers, design, research, and tech to deliver data and user-focused solutions for user engagements, product discovery, operations, shopping experience covering Indonesia's area of more than 50 cities and more than 22 provinces.Product Manager - Allofresh - July ‘22 – Present- Leading product discovery funnel, employing robust Data and ML strategies to enhance search and product recommendations. Successfully upgraded search experience and conversion rate within a span of 3 months through consistent iteration, release, and innovative initiatives.- Lead and mentor a group of products team, responsible for the operational process and management- Lead operational teams across various business functions such as stock, price, product, order, and delivery management. Implemented a streamlined approach to operational excellence and productivity.- Elevated data sync accuracy by a significant 50% for price and 98% for promotions by reforming service processes. - Improved GMV by 10% and expanded delivery selections, resulting in improved delivery SLA. These strategic expansions have significantly contributed to enhancing customer satisfaction and overall business growth.
  • Bukalapak
    Product Manager
    Bukalapak Feb 2022 - Jul 2022
    Jakarta Selatan, Jakarta, Id
    Leading a team of product managers, design, research, and tech to deliver data and user-focused solutions for user engagements and vouchers (subsidy)July '22 -> transferred to Allofresh (Bukalapak's subsidiary)Product Manager - Subsidy and Promotions (Growth) - Feb ‘22 – July ‘22- Led a group of products team responsible for the optimization of services- Led the development of technology modules to speed up voucher implementations- Improved service efficiency by reducing costs by 20%Product Manager - User Engagements & Games Squad (Growth) - Feb ‘22 – June ‘22- Led the team to increase service efficiency and reduce cost by 50% month-over-month in Q2 ‘22- Launched a newly revamped referral and games program with insights and learning for future iterations and initiatives.
  • Happyfresh
    Lead Product Manager
    Happyfresh Dec 2018 - Aug 2021
    Jakarta, Id
    Experienced Lead Product Manager with a proven track record of success in strategizing and managing core funnels and products across three countries (Indonesia, Malaysia, and Thailand) on various platforms (app, mobile web, and webapp).• Spearhead the strategic vision and roadmap for core funnels and products, prioritizing high-impact initiatives. • Achieved an average 75% increase in conversion rates through data-driven approaches and AB Test experiments for personalized product recommendations.• Successfully led and mentored a diverse scrum and product team of 10+ members, including Product Managers, Engineers, QA, QE, Designers, Researchers, and Data Analysts. • Managed end-to-end product lifecycle, from vision and goal setting to OKR, Development and go-to-market strategies.• Act as a key point of contact for stakeholders, including C-level executives, managers, and external partners. Ensured seamless alignment across functions during the loyalty program's launch, resulting in an average engagement rate of 45%.• Upgraded and migrated core search and browsing experiences, achieving a 30% increase in search conversion rates. Utilized deep user research, machine learning frameworks, and AB test experiments across three countries. • Revamped in-house product catalog management system (PIM), leading to an 85% reduction in category response time and enhanced data accuracy.• Successfully rewrote the pricing and promotion system, resulting in an 87.25% increase in data time-to-live, issue resolution, and improved marketing cost efficiency across all countries and funnels.
  • Accenture
    Infrastructure Analyst
    Accenture Oct 2013 - Dec 2015
    Dublin 2, Ie
    Technology Management Expertise:Led IT Master Plan Review and Update project as a key product management officer.- Delivered project on time, handling project deliveries and timeline- Conducted assessment, analysis, and designed to-be-state technology and infrastructure implementation- Served as the main point of contact for clients and partners in the related streamInfrastructure Implementation:Managed Data Warehouse Implementation and Testing projects as a key product management officer.- Led the infrastructure stream to assist with end-to-end design, implementation, and supportBusiness Transformation:- Contributed to Service Operation Center Business Transformation project.- Defined process documentation and standards for related technical and business processes- Assessed client maturity level and benchmarked partners' readiness for transformation, developing strategy and next action plan.
  • Network Laboratory Of University Of Indonesia
    Laboratory Assistant
    Network Laboratory Of University Of Indonesia May 2011 - Jun 2013
    Jakarta, Id
    CCNA Curriculum Development & Instruction:- Contributed to the design of CCNA curriculums for first and second-year students and served as an instructor for CCNA Exploration 1-2.- Revamped laboratory documentation and implemented inventory management.Network Security Curriculum Development:- Led the design of network security curriculum for first and second-year students' practical study.Representation at National Competitions:- Represented the university at Indonesia NetRiders 2011 and 2012, organized by Cisco.- Demonstrated leadership and technical expertise while competing with top students from across Indonesia.
  • Pt Patra Telekomunikasi Indonesia
    Intern
    Pt Patra Telekomunikasi Indonesia Jun 2012 - Jul 2012
    Network Management Intern: June - July 2012- Led and maintained updates and documentation for MRTG of VSAT IP Shiron and iDirect for all Indonesia areas.- Developed and managed the documentation of VSAT IP Frequency data for the operations team to ensure effective usage- Provided support in NMS data updates across various Indonesia locations, ensuring stable and continuous internet connectivity.

Lina Afriana Skills

Matlab Ccna Html Microsoft Excel Powerpoint Wireshark Projects Illustrator Corel Draw Packet Tracer Open Office C Troubleshooting Cisco Technologies Windows Networking Microsoft Office Programming English Data Analysis Linux Project Management Engineering Teamwork

Lina Afriana Education Details

  • Delft University Of Technology
    Delft University Of Technology
    Management Of Technology
  • University Of Indonesia
    University Of Indonesia
    Computer Engineering

Frequently Asked Questions about Lina Afriana

What company does Lina Afriana work for?

Lina Afriana works for Allofresh

What is Lina Afriana's role at the current company?

Lina Afriana's current role is Product Management | Driving User Growth with Data.

What is Lina Afriana's email address?

Lina Afriana's email address is li****@****i.ac.id

What schools did Lina Afriana attend?

Lina Afriana attended Delft University Of Technology, University Of Indonesia.

What are some of Lina Afriana's interests?

Lina Afriana has interest in Listening Music, Watching Movies, Travelling, Reading.

What skills is Lina Afriana known for?

Lina Afriana has skills like Matlab, Ccna, Html, Microsoft Excel, Powerpoint, Wireshark, Projects, Illustrator, Corel Draw, Packet Tracer, Open Office, C.

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