Lina Cherif Alami Email & Phone Number

Casablanca, Casablanca-Settat, Maroc

Pionnier dans les jeux éducatifs en bois à inspiration Montessori, nous fabriquons des outils pédagogiques pour les enfants de 0 à 8 Ans.Tout en s'amusant, les enfants développent leur motricité fine et globale, libèrent leur potentiel créatif, le tout dans un cadre sécurisé.

Casablanca

Co-création et Lancement de la 1ere marque de Roses Eternelles au Maroc.En charge de la stratégie, la commercialisation et la communication sur le Royaume.

Région De Paris, France

Team of 3 based in Liechtenstein2018 Key Figures :Turn Over +23% Vs 2017New Business Development : +48% Vs 2017

Paris, North Africa

Swarovski Professional : B2B division in ParisIn charge of the Commercial Development of the North African Market : Morocco / Tunisia / Algeria & LibyaTeam of 2 based in LiechtensteinKey Figures :Turn Over : x2.7 in 2014 Vs 2012 Penetration of the market : 55% in 2014 Vs 30% in 2012My current role as a fully dedicated salesforce is to make North Africa grow by implementing a strong strategy in this "virgin"​ area I believe commercial development/excellence is based on substantive work, challenging targets and team work.- Establish, Develop and Maintain close relationship with Wholesaler and Distribution Partners in order to reach sales targets- Identify, approach and develop strategic New accounts & New business opportunities in the assigned markets- Analyze business opportunities and customer needs- Act as an intermediary between Brands in Europe (Decision marker) and Manufacturers in North Africa (Influencers)- Develop new Added Value for customers and act with the customer in mind- Work as a partner with North African Brand Owner to meet customers' expectations- Training with the sales force of our Distributors in a Quarter basis to make them act like a real Ambassadors

North Africa / France

Swarovski Professional : B2B division in ParisMARKET INTELLIGENCE- Define market’s potential for Swarovski.- Analyze and update market’s Value chain.- Define key players mapping and positioning.- Analyze market entry rules and spot entry barriers or levers.BUSINESS DEVELOPMENT- Adhere to brand strategy for the North African market.- Strategic link between influencers, decision-markers...- Contribute to the design of Market Strategy.- Gather intelligence on prospective accounts’ activities.

Région De Paris, France

Operational implementation of the action plan of Carte Printemps Suprême (Loyalty Program)- Analysis of the needs and definition of the relational marketing plan- Design of creative features via a multi-channel approach : mailings, e-mailings, website, POS promotions - Piloting of the targeting and contact strategy-- Internal coordination and link with stores- Analysis of reporting and balance sheet for commercial transactions- Monitoring of customers behaviour Coordination and follow up of local animation in the chain stores :- Stores support : sales organisation, communication, targeting, reporting- Analysis of the best practices (Benchmark, Competitive Intelligence) Follow-up of partnerships with strategic brands :- Definition and operational implentation of the relational marketing for strategic brands- Coordination with the partnership branch for the customer relationship managementManagement of the Partnership with CA Consumer Finance / Finaref (Credit Institution) :- Monitoring of account statements Carte Printemps & Carte Printemps Suprême- Operational impact of Loi Lagarde on the consumer credit (LCC)

Casablanca, Maroc

- Communication policy development towards sponsors - Upstream organisation of the 3rd exhibition of " DOM EVENT (more than 15.000 square meters of booths, 180 exhibitors and 10 000 visitors) - Targeting on B2B and B2C - Market research (forces at work, environment) and pricing model- Creation of communication tools (commercial brochures, leaflets) and implementation of a data base - Devlopment of boards and campaign performance measurement - Advertising specialties and Corporate Gift (renowned brands and permanent show room) - Communication on social networks (Facebook, Twitter)

Région De Paris, France

Limited Contract Hôtel Istria saint Germain (75006 Paris) - Mastery of « Medialog » software (central reservation, internet...)- Pre-booking processing directement via hosting sites (booking, 123france)- Bills, reservation, dislodgement, mailing...)

Igniting Performance Program For Rising Talent

Part of the Leadership Academy Program which focus on individuals potential who are performing successfully. Considered by Swarovski.

Air Force Degree, Leadership Training

Stage commando à l'Armée de l'Air Training objectives : - Ability to convince, motivate, and lead others. - To surpass oneself. - Work.

Master Grande Ecole In Luxury Marketing

Activities and Societies: Vice-president of Open Maroc, a cultural association that aim to raise RMS at an international level and promote.

Business Degree In International Trade (Dut)

Activities and Societies: Secrétaire Générale du Bureau des Etudiants (BDE) 1st Univeristy Technology Institute (IUT) in France.

Crossfit Level 1 Trainer, Crossfit Foundational Movements And Methodology