Lina Ceballos G. Email & Phone Number

Colombia

Digital transformation consultant in supporting various companies seeking a comprehensive transformation process across all their areas.

Colombia

In my role at Castor, I focused on driving growth and engagement through strategic marketing initiatives and content development. Below are the key achievements and responsibilities I handled:- Creation and Consolidation of Castor Community: Successfully developed and managed a strong and engaged virtual community.- Planning and Execution of the Ebook 'Digital Evolution in Latin America': Collaborated with technology leaders from LATAM to produce a comprehensive ebook highlighting digital transformation in the region.- Creation of Automated B2B Strategies: Developed and implemented automated marketing strategies using tools like MeetAlfred and Sales Navigator to enhance lead generation and client engagement.- Content Creation for Blog Positioning: Strategically developed and optimized key content to improve the blog's visibility and authority in the industry.- Email Marketing Campaigns and Newsletter Creation: Managed and executed email marketing campaigns and newsletters through Substack, ensuring consistent engagement with the audience.- Planning and Execution of the Castor Content System: Implemented a comprehensive content system for social media updates, including organizing a central event, producing podcasts, and creating short-form content for social media platforms.- Strategic Planning and Implementation: Oversaw the entire marketing strategy from planning to execution, ensuring alignment with business goals and market trends.

Colombia

In my role at Griky, I focused on creating growth strategies through key alliances, Public Relations, and business development actions, utilizing inbound marketing strategies to strengthen online communities. Below are the key achievements and responsibilities I handled:- Generation of Growth Alliances: Established and nurtured partnerships with key figures in the EdTech industry across LATAM to drive growth and collaboration.- Consolidation of the Griky Community: Successfully built and managed a community of over 10,000 teachers from Latin America, fostering engagement and support.- Public Relations for Growth: Leveraged press releases and other PR actions to increase visibility and drive growth, positioning Griky as a leader in the EdTech space.- Coordination and Curation of Key Content: Managed and curated content for courses and social media, ensuring relevance and value for the target audience.- Execution of Online Events: Organized and executed online events to boost growth and sales, increasing engagement and generating leads.- Strategic Planning and Implementation: Developed and implemented growth strategies based on key alliances, public relations, and inbound marketing, aligning with the overall business goals of Griky.

Ecuador

As a Digital Marketing Professor, I taught postgraduate courses with a focus on strategy, emphasizing hands-on learning by having students position their own commercial brands. My responsibilities and achievements included:- Teaching Postgraduate Courses: Focused on ensuring students learned by doing, guiding them through the process of positioning their own commercial brands.- Creation of Various Modules: Developed comprehensive modules covering topics such as preliminary research, goal setting using methodologies like OKRs and KPIs, execution, tools, and data analysis.- Emphasis on Critical Thinking and Discourse: Encouraged critical thinking and understanding of discourse for effective content creation.- Strategic Planning and Implementation: Provided students with the skills to develop and implement strategic marketing plans, ensuring they could apply their knowledge in real-world scenarios.

As a Marketing Teacher at EAFIT, I taught both undergraduate and graduate courses with a focus on developing comprehensive marketing strategies. My responsibilities and achievements included:- Teaching Strategy Development: Guided students in creating inbound and outbound marketing strategies.- Focus on Data Analysis and Tracking: Emphasized the importance of data analysis and continuous tracking to inform and improve marketing efforts.- Growth Strategies: Developed and taught growth strategies for both inbound and outbound marketing.- Emphasis on Creativity and Discourse Construction: Encouraged students to harness creativity and build compelling discourse for effective marketing communication.

Colombia

As Marketing Director at Interacpedia, I led various initiatives to build and engage communities, manage public relations, and execute strategic marketing plans. My responsibilities and achievements included:- Creation of the Community of Leaders of Talent in Colombia: Developed and managed a community across different social media channels, engaging over 100 Latin American organizations.- Planning, Execution, and Measurement of the New Disruptive Talent Models Forum: Successfully organized and measured the impact of the first and second editions of this key forum.- Coordination of Teams: Led the Attraction, Engagement, and Operations teams to ensure cohesive and effective strategies.- Public Relations: Managed strategic communications, brand management, and media relations to enhance the organization’s public image and outreach.

Colombia

As a Digital Marketing Professor at Politécnico Colombiano Jaime Isaza Cadavid, I taught courses with a focus on audiovisual production and strategic marketing. My responsibilities and achievements included:- Teaching Marketing with an Emphasis on Audiovisual Production: Guided students in integrating audiovisual elements into their marketing strategies.- Creation of Inbound Marketing Strategies: Developed and taught comprehensive inbound marketing strategies to attract and engage target audiences.- Focus on Narrative and Transmedia Structures: Emphasized the importance of building strong narrative and transmedia structures for effective marketing communication.

Colombia

As an Advisor for Growth Strategies at LATAM, I provided strategic creation and growth consulting for startups and universities. My responsibilities and achievements included:- Collaborating with Marketing Teams: Worked closely with marketing teams to craft cohesive narratives for social media campaigns.- Planning and Executing Digital Marketing: Managed all aspects of digital marketing, including SEO/SEM, social media, and paid advertising.- Creating SEO-Optimized Digital Content Plans: Developed digital content plans optimized for SEO to improve Google references.- Developing Growth Strategies: Implemented strategies for digital growth processes.- Measuring KPIs: Conducted quantitative and qualitative analysis to measure and improve performance.- Public Relations and Media: Managed PR and strategic alliances to enhance marketing results.- Organizing Events: Coordinated face-to-face and virtual events.- Building Online Communities: Created and consolidated online communities.- Content Strategy Creation: Developed content strategies for courses, blogs, e-books, and social network guides.I have worked as a Digital Strategy Consultant or Freelancer with:Colombia: University of Antioquia, National University, Conexcol, RUTAE, Daucus, Incubado, Comfama, Diariodepaz.com, SM Digital.Costa Rica: Intergraphicdesigns.Argentina: Latin3, AlaMaula.United States: Socialatom, FastrackMedia, Oja.la.

Colombia

Teacher of the Faculty of Communications of the University of Antioquia

Periodismo de Hoy - Creation of the Community management course for journalist for Periodismo de Hoy (http://www.periodismodehoy.com)- Teacher of different online courses on internet journalism.

San Francisco Y Alrededores

Oja.la (http://Oja.la), online course platform.- Creation and positioning of the community made up of more than 100,000 users.

Latin America

Pio.la (http://pio.la) was a platform for virtual, open, and free deconferences.Some of my functions, in addition to being co-founder and coordinator of it, were:- Organization and execution of different virtual events on specialized topics: Journalists on the Web, meeting of Community managers, and entrepreneurs, among others.- Brand positioning.- Community creation.- Public relations.

Argentina

- Consolidation and Coordination of the network team made up of a group of Community managers.- Planning, development, and monitoring of Social Media strategies for different brands such as Axe, Rexona, and Nestlé...

Estados Unidos

In addition to writing more than 600 articles on social media, Internet journalism, technology, and entrepreneurship since 2009; My main job was to position this blog as a benchmark in Latin America and build an active community around it.Specifically:- Creation of digital content.- Consolidation of the brand and increase of reputation.- Creation of the community (entrepreneurs, community managers, and journalists).- Coordinator of different publications/investigations that were carried out.

Estados Unidos

At Socialatom I started as a Community Manager and later became a Project Manager.In summary, my specific tasks were:- Planning, development, and execution of strategies in social networks.- Public relations for brands, especially for Latin American Startups.- Brand research and case analysis.

At this time (2006) the position of Community manager did not exist, but being a Webmaster in portal content was very similar.- Administration of some virtual portals of Orbitel.net (Miscaballos, Paratufamilia, and Deportex).- Creation and consolidation of each community.- Creation of digital and hypertextual content (audio, video, text)

Testament of the Word Program on Altair Digital Radio (http://altair.udea.edu.co), dedicated to universal literature.Activities:- Producer and presenter of the radio program on the Web.- Interviews with different personalities at the local level, including some poets and writers.

Press analysis of public opinion and subsequent publication of the investigation.In this media observatory my activities were:- Collection of information in different print media.- Observation of trends.- Press analysis and strategy identification.

Workshop of the Youth Communication Seminar.In this workshop I shared my knowledge on the following topics:- Reporter and city.- Citizen as a journalist.- How to write and approach a news story, interview, and report.

Colombia

Journalistic advising of the bulletins of community 4, Manrique. Communication Schools Project carried out by the University of Antioquia and the Mayor's Office of Medellín.- Coordination and development of each newsletter.- Editing of texts and photographs.- Accompaniment in the writing of different articles, made by the citizens themselves.

Doctor Of Philosophy - Phd, History And Philosophy Of Science And Technology, Phd

Master In Literary Hermeneutics, Editing, Academic Writing, Hermeneutics, Literary, Master

Playwright, Playwright, Theater, Screenplays, Degree

Activities and Societies: Strategy, Strategy creation, character construction.Premiere in December 2010 of the collective work: You will.

Journalist, Digital Journalism, Technology, Communities, Degree

Activities and Societies: Grupo de investigación, taller y seminariosIn addition to my degree in Journalism, I did the following studies.