Lina Cronin Email and Phone Number
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I am a multilingual, internationally awarded and values-driven communications, marketing and events professional with 15 years’ experience across multiple industries, from tourism to engineering. Naturally curious and passionate about white space, correct grammar and giving everyone a voice, my career highlights have included:- Spearheading the first rebrand in 30 years for Australia's peak sustainable tourism body, Ecotourism Australia- Writing speeches for the Secretary General and Regional Director of the United Nations World Tourism Organization, aimed at high level ministerial audiences- Being interviewed on Triple J radio about how to travel more responsibly- Interviewing small business owners for my Masters thesis on storytelling as a tool to change people's perspectives of regional Australia- Revamping the internal newsletter and social media profile of an engineering firm to insert more brand personality (including using gifs, memes, emojis and humour) and seeing the positive response from colleagues and industry peers, as well as significantly improved open and engagement rates- Launching my #copywriting business while on maternity leave and working with passionate business owners across the pet food, homewares, sustainable swimwear, real estate and educational industries to better tell their storiesI am highly adaptable and enjoy learning, working with diverse teams and turning complicated concepts into words that anyone can understand. I value authenticity, humour and the lessons we can learn from older people, kids, people with disabilities and people from different backgrounds to our own. I strongly believe that everyone has a fascinating story and should have the right to be heard and seen.I love challenging people's preconceptions and championing working parents, especially mothers. Let's connect! 😀#communications #events #rebranding #brand #storytelling #copywriting #employeeengagement #employeecommunications #internalcommunications #diversity #culture #writing #relationshipmanagement
Mipac
View- Website:
- mipac.com.au
- Employees:
- 91
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Communications SpecialistMipac Jun 2022 - PresentBrisbane, Queensland, AustraliaMipac is a global leader in operational technology, control systems and engineering services. In short, we work hard to make mining and industry cleaner, safer and more sustainable by enhancing operational performance and improving productivity, safety and efficiency.My role at Mipac is turning complex engineering jargon into information that anyone can understand. Practically, this involves strategising content ideas, writing articles, creating and disseminating internal and external e-newsletters, managing our LinkedIn content and lots more. I also work closely with our HR division to ensure we showcase what makes Mipac a great place to work (read: present an attractive employer brand). Achievements: - Redesigned the Mipac internal newsletter, resulting in a 70%-80% average open rate and 13% click rate- Grew LinkedIn follower numbers by 46% in one year- Wrote and published two editorials in the Australian Mining Review magazine- Collaborated with HR to boost candidate engagement for current vacancies and increased traffic to company careers page by 256% in one year
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CopywriterLina Cronin Copywriting Mar 2021 - PresentAs a copywriter, I help businesses better tell their unique story. If you're looking for:- Content marketing / article and blog post writing- Editing and proofreading - Media release writing and distribution - EDM and newsletter design, writing and distribution - Web copy writing - Report writing and design- Social media content creation and campaigns - Brochure writing and design- Presentations and speechwriting - SEO... I can help! Send me a DM - I'd love to get to know you. 🙂 -
ParentTo Alba Sep 2020 - Present
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Communications And Marketing ManagerEcotourism Australia Oct 2017 - Jun 2022Brisbane, AustraliaEcotourism Australia (EA) is a not for profit organisation focused on inspiring environmentally sustainable and culturally responsible tourism. We design and deliver certification programs for tourism products, representing 500 environmentally responsible ecotourism operators and 1,600 products across Australia.Achievements:- Achieved a 66% growth in EA's Instagram following and 44% growth in EA's Facebook following in 2 years, 100% organically and without a marketing budget.- Designed and delivered Ecotourism Australia's first ever ecotourism masterclass in Cairns, QLD - September 2018- Revamped Ecotourism Australia's audit program and managed the recruitment and onboarding of six new independent auditors from around Australia- Presented on marketing ecotourism at the 2018 SATIC Conference in Adelaide, South Australia - May 2018- Presented on Ecotourism Australia's program of work at the Green Cauldron networking event in Coolangatta, QLD - February 2018- Managed Ecotourism Australia's social media presence at the Global Eco Asia Pacific Tourism Conference 2018 and 2019- Delivered sales pitches on sustainable tourism to international audiences at the Australian Tourism Exchange 2018 and 2019- Redesigned Ecotourism Australia's social media, strategic communications and marketing plan and newsletter -
Responsible Tourism AmbassadorFlight Centre Travel Group Jul 2017 - Oct 2017Flight Centre Travel Group's (FCTG's) Responsible Travel Charter was launched in 2017 to cement the company's commitment to doing business in a way that aligned with the globally accepted principles of responsible travel.For FCTG, Responsible Travel means operating its business in a manner that respects the environment and wildlife, and benefits local people, their cultures and economies.FCTG is a contributing member of the United Nations Global Compact. The UNGC initiative was created by the United Nations to encourage businesses worldwide to adopt sustainable and socially responsible policies and practices. As a UNGC member, FCTG is required to publish a report (Communication on Progress) annually, which will demonstrate the company's commitment and the actions taken to deliver corporate sustainability and social responsibility. -
Senior ConsultantFlight Centre Travel Group Mar 2016 - Oct 2017Escape Travel is Flight Centre Travel Group’s second largest retail brand, with 134 stores around Australia. Worldwide, Flight Centre Travel Group employs over 15,000 people and has 2500 stores. Reporting to the Indooroopilly Team Leader, this role involves the coordination of holiday and travel arrangements for face-to-face, email and telephone clients, as well as building relationships with key suppliers and keeping abreast of the newest company and industry marketing and product information in order to brief the team and be the go to person for any marketing, products and communications updates. Other duties include customer database management, crisis management, bookkeeping and training junior staff.Achievements:• Awarded top novice consultant in Queensland (November 2016) and consistently rated among highest-performing novice consultants in the area • Designed, booked and delivered holiday itineraries for over 100 customers, dealing with up to 10 suppliers across eight countries for individual itineraries • Trained staff in monthly marketing materials and processes
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Travel WriterOur Planet Travel Oct 2013 - Oct 2017Brisbane, AustraliaOur Planet Travel is a campaign which promotes responsible travel choices and encourages businesses to offer sustainable travel experiences. Working directly with the Our Planet Travel editor, this job involves writing articles on responsible and sustainable travel for the Our Planet Travel magazine and website, as well as posting regular social media updates.
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Program CoordinatorJktech Pty Ltd Mar 2014 - Dec 2015Brisbane, AustraliaJKTech is the technology-transfer company of The University of Queensland’s Sustainable Minerals Institute, specialising in consulting, laboratory services and professional development for the resources sector. Reporting to the Program Director for Accelerated Development, this role involved the coordination of professional development and training events as well as sustainability-themed conferences for the resources industry. Achievements:• Successfully coordinated the Ok Tedi Mining Leaders’ Program, a customised, 9-month executive training program designed to enhance the capabilities of Papua New Guinea’s future leaders• Assisted in the design and delivery of the 2014 Acid Metalliferous Drainage Conference in South Australia which attracted over 100 delegates • Identified inconsistencies in the company’s range of marketing brochures, developed a template and advice for developing content and agreed these with the executive team. Progressively developed a new suite of brochures in line with the guidelines• Improved team understanding of cultural differences by preparing country-specific information packs for corporate travel -
Research Assistant (Tourism Cluster)Uq Business School Oct 2013 - May 2015Brisbane, AustraliaThe University of Queensland Business School is independently ranked as one of the top business schools in Australia and amongst the leading institutions worldwide. Reporting to the Director of Tourism Postgraduate Coursework Programs, this role involved research and writing assistance on industry-specific research projects. Achievements:• Drafted the foreword and drafted/edited individual chapters of the UNWTO/The University of Queensland publication Responding to Climate Change – Tourism Initiatives in Asia and the Pacific (2014)• Prepared a literature review and writing structure for an academic paper on sustainable workplaces and employment • Conducted background research in the areas of adaptive capacity of tourism to climate change; tourism policy; tourism and environmental behaviour; consultant perspectives on pro-poor tourism; indigenous tourism and the tourism labour market -
Marketing And Communication Coordinator, Regional Programme For Asia And The PacificUnwto World Tourism Organization Jan 2012 - Aug 2013Madrid Area, SpainThe World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. Reporting to the Director of the Regional Programme for Asia and the Pacific (RPAP), this role involved the production of online news and promotion materials for UNWTO’s activities in its 28 Asia Pacific Member States in coordination with the UNWTO Communications Programme. It also involved organising regional events, making travel arrangements for colleagues and participating in the smooth administrative operation of the RPAP office. Achievements:• Successfully coordinated the UNWTO/Hangzhou Tourism Commission High-Level Asia Pacific Symposium on MICE Tourism (Hangzhou, China – October 2012), including making travel and visa arrangements for participants from over 20 countries as well as being responsible for pre-, during and post-event logistical and administrative coordination• Established and managed relationships with ministerial level contacts from member states in the region, including becoming the first point of contact for the Ministry of Tourism of Myanmar as the country opened its borders to tourism and overseeing its process to become a member state of UNWTO • Wrote speeches for the UNWTO Secretary-General and the Regional Director for Asia and the Pacific, generally aimed at ministerial-level international audiences• Edited UNWTO’s themed publications, including:o Tourism Stories: How Tourism Enriched My Life (UNWTO, 2013)o UNWTO/Tourism Australia, Key Outbound Tourism Markets in South East Asia (UNWTO, 2012) -
Research Officer, Consulting (Ec3 Global)Earthcheck Jun 2011 - Nov 2011Brisbane, AustraliaEarthCheck is the world’s leading scientific benchmarking certification and advisory group for travel and tourism. Reporting to the General Manager, Consulting, this job involved project research and assistance for the consulting team. Specific tasks included writing and editing proposals and reports, research, data consolidation and analysis, liaison with clients and colleagues and administrative tasks. Achievements:• Assisted in the preparation and delivery of Weatherproof Your Business kits and workshops • Prepared research data and maintained industry relationships for the preparation of the Isaac Regional Council Destination Plan• Collaborated with government and industry bodies to develop the Queensland Walking Trails Project
Lina Cronin Skills
Lina Cronin Education Details
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Responsible Tourism Management -
University Of QueenslandJournalism & Mass Communications / Peace & Conflict Studies; International Tourism Management -
Political Science / Communications
Frequently Asked Questions about Lina Cronin
What company does Lina Cronin work for?
Lina Cronin works for Mipac
What is Lina Cronin's role at the current company?
Lina Cronin's current role is Communications specialist & writer. I love words, but I love people more..
What is Lina Cronin's email address?
Lina Cronin's email address is li****@****.com.au
What schools did Lina Cronin attend?
Lina Cronin attended Leeds Beckett University, University Of Queensland, Universitetet I Oslo (Uio) / University Of Oslo.
What skills is Lina Cronin known for?
Lina Cronin has skills like Event Management, Tourism, Research, Management, Sustainable Tourism, International Relations, Proposal Writing, Corporate Social Responsibility, Public Speaking, International Development, Sustainable Development, Event Planning.
Who are Lina Cronin's colleagues?
Lina Cronin's colleagues are Clark Zheng, Mike Barrientos Penafiel, Bob Yench, Brian Forrester, Allister (Jock) Grady, Dina Stepanova, Eddie De Rivera.
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Lina Cronin
Sales Assistant/Jr. Salesperson | Junior/Plus & Yc Cut & Sew | Major Label GroupNew York City Metropolitan Area
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