People don’t care about brands, they want brands to care about what they care about. By knowing the key customers (people) through different analysis methods, testing and strategy I struggle to design and communicate in a way that make people care.At Next State we have developed an effective model to meet the most common b2b challenges, where the core is to select the right key customers and to focus their market and sales resources. We call the model for Account Based Marketing - marketing that actually works.

I was responsible for the creative department and all the visual och concept ideas for our clients. My role was, together with the team, to come up with the concept and the ideas and to sell them in to our clients and then to realize them visually and communicatively together with web developers, scenographers, film editors and 3D artists.Brand experience within event and promotional marketing, digital, social, mobile and more. It's all about connecting brands and people in an all senses experience, whether it's a a video invitation, a mobile application, or a VR experience it all have to have the same strong concept, look and feel to get your message out.

I work as a Art Director / UX Designer with a passion for strategy and analysis and through that great design and communication.

At Swedens leading agency for corporate events I was responsible for the visual communication and ideas for our clients. My role was together with the team, to come up with the concept and the ideas and to sell them in to our clients and then to realize them visually and communicatively together with web developers, scenographers, film editors and 3D artists.