Emerce Consulting is an eCommerce and digital marketing consulting firm that assists global retailers, brands, start-ups, and manufacturers with all digital requirements enabling businesses to launch, optimise and scale successful omnichannel enterprises.• Strategy and Planning: Lead the team that launches and scales eCommerce / omnichannel brands for various clients in the Middle East. Takes full ownership of online P&L (from USD 1.5m to USD 20m) and creates a go-to market online strategy, develops value proposition, negotiates with suppliers, chooses eCommerce platform(s), sets up order fulfilment processes, manages product information, hires eCommerce teams, defines marketing strategy & selects marketing agencies• Business Development & Fundraising: Acts as Chief Digital & Growth Officer for several brands and provides digital subject matter expertise managing digital marketing, technology, and eCommerce operations teams• Product & CX: Acts as a Product Owner and builds technologies that support different shareholders: mobile apps, in-store apps, picking apps, customer service apps. Processes included design, test, MVP and A/B testing• Web Analytics: Accountable for data analysis & KPIs monitoring and on a daily basis makes recommendations on how to improve online performance (SEO, paid, email, social)• Digital Transformation: Provides leadership while brands transform from offline only to omnichannel (Shopify, Magento, Salesforce, SAP hybris, etc). Projects: Homes R Us (homesrus.ae) | Mom Store (momstore.com) | Doos (doos.sa) | carter's (ae.carters.com) | Al Fardan Jewellery (alfardanjewellery.com) | Kuwait City Centre (cchyper.com) | Drink Dry (drinkdrystore.com) | Sacoor Brothers (sacoorbrothers.com) | Imperial Fashion (imperialfashion.com) | IDS (i-d-s.com) | Elli Junior (ellijunior.com) | Annabelle (annabelleme.com) | newcrush (newcrush.com) | BioNative (bionativeorigin.com) | BRWSociety (brwsociety.com) | Antonia Pia Gordon (apgart.com) | etc

Join eCommerce entrepreneurs, Alexander Graf, and Lina Gallagher, as they delve into a wide range of digital commerce topics every week. Discover the meaning, significance, and prioritisation of these topics for your own digital commerce journey. With special guests including international business leaders, industry experts, and thought leaders in the digital transactional space, the podcast promises to entertain and inspire, transforming your business's approach to the ever-growing industry of digital commerce. Lina co-hosts all Commerce Talks GCC edition episodes: - Nisreen Shocair, YOOX NET A PORTER GROUP https://open.spotify.com/episode/1gfiFovVj2zZBjZTksXzhZ?si=a51cfe51151b4bb1- Dharmendra Mehta, Lals Group https://open.spotify.com/episode/1PXe2jrpLa03m7KMKjolwp?si=59a262a8d33c44b9- Ahmed Alghanim, City Centre Kuwait, https://open.spotify.com/episode/537vWvYk2NttCmuB4Qv1iQ?si=12fa84228e584f6a- Saad Tounzi, ADNOC https://open.spotify.com/episode/4n5OVAbmmbWe30GGp7aMl5?si=4vj2T4yGQmeG4QVThniaKg- Kartik Bhatt, Sharaf Retail https://open.spotify.com/episode/57OSJs9T7yqV4EP6pdLftl?si=_1x0c_6bQamIX3mjJYixkADrop me a line if you would like to be the next guest on our podcast or if you would like to inquire about the sponsorship.

A mentor with MISK Launchpad 3.0 - 2022, MISK Launchpad 4.0 - 2023. It is an intensive program aimed at supporting early stage entrepreneurs in developing their MVPs. The program is a combination of weekly group workshops, hands-on training, and online mentorship sessions.Mentoring disruptive startups on ideation, MVP, pitch strategies, go-to-market and product fit.Focus Areas: eCommerce, Retail, Business Case, Value Proposition, Growth, Fundraising, Digital Marketing.

Projects: • MAF Carrefour (Hypermarket & Supermarket) – Online grocery channel implementation (www.carrefouruae.com)• HSE24 (Lifestyle) – New home shopping channel launch in the GCC & New mobile app strategy development• ABC (Department Store) – eCommerce and CRM Strategy and Implementation (shopwithabc.com)• PLUM (Concept Store) - Omnichannel strategy and plans development• Lithuania (Country) - WeChat store: Cross border ecommerce feasibility study

Supported DoT in splitting transport regulations from operations and establishing a new government entity to operate roads, buses, taxies, parking and the future transport modes.

• Selfridges (Luxury Retail - selfridges.com) – Online Digital Transformation Programme Delivery• John Lewis (Retail - johnlewis.com) – eCommerce Re-platforming and Redesign Programme • Tesco (Retail - tesco.com) – Online Digital Transformation• Ooredoo (Telecoms) – Customer Centric Organisation Development• Capita Asset Services (Financial Services) – Operating Model Design and IT Strategy Development• UBS (Financial Services) – Infrastructure Services Future Operating Model Design• HSBC (Financial Services) – IT Investments Governance Model Definition• Sophos (Technology) – Cloud Platform Design and Process Definition• Goldman Sachs (Financial Services) – Confidential project