Lina Garcia Tellez Email & Phone Number

Colombia

I supervised 5 communications agencies at the regional level (Colombia, Costa Rica, Dominican Republic, Panama and Ecuador), leading creating, developing and implementing 360 external corporate communications campaigns while monitoring, tracking, and measuring their impact through data. I managed an annual budget of USD 450,000 and served as a business advisor for decisions that could affect the company's reputation. Achievements:-Consistently met or exceeded the established goal for Media Score - an internal KPI for external communications, which includes metrics such as tone, media quality, share of voice, and key message positioning, among others-.-Launched various products, including DiDi Taxi in Costa Rica. Results: 50 publications in traditional media, 34 in Tier 1, 84% positive tone, and approximately 6.2M reach.-Recognized by the company with two Value Star Recognitions, an award given to top employees, for my contribution from communications to the launch of DiDi Flex and DiDi Moto.-Member of the frontline reputational crisis response team, achieving mitigation of 98.5% of cases without escalation to the Hispanoamerica Crisis Committee.Pro-Bono: Member of the Labor Coexistence Committee.

Bogota, Colombia

I supervised the content planning of both external and internal communication campaigns and marketing strategies for large-scale social impact projects. Managing an annual budget of USD 500,000 while forging alliances with Key Strategic Partners and Stakeholders to implement several projects. Achievements:-Led a team of 7 individuals from diverse disciplines such as political science, design, and arts.Managed the construction and positioning of social media channels and the website for Colombia Cuida a Colombia, an alliance of over 400 organizations from the private and civil sectors. These channels achieved over 4 billion impressions in a single day, and the website received over 36,000 donations.-Was part of the winning team of the Silver Effie Award for the May 1st, 2021 event, which was viewed on YouTube in over 115 countries and reached an audience of 6 million viewers on television.-Guided the process of identifying and constructing key messages for Colombia Cuida a Colombia, as well as developing guidelines for allies to publish content related to the alliance on their channels, ensuring a unified narrative projecting strength and credibility.-Forged alliances with over 5 grass-root organizations and 1 congressman, and 3 key opinion leaders in the education industry, to guarantee the implementation of the Lego Foundations Together for Play initiative.

Bogota, Colombia

I provide advice on internal and external communications for clients such as Arturo Calle, Corona, Canopy Growth, and Beat.Achievements:-Identified and built the alliance between Beat, a Greek ridesharing company, and Movilizatorio, an NGO, to provide free transportation for citizens to polling stations during the 2019 mayoral elections.Pro-Bono: Consultant for Movilizatorio (NGO) and its various social impact projects.

Responsible for tracking and managing the VP's agenda, as well as preparing meeting minutes.

Bogota, Colombia

Coordinated due diligence processes at both national and international levels, leading multidisciplinary teams comprising over 5 legal practice groups. Responsible for drafting the initial version of contracts and legal concepts in the field of Colombian commercial law.Achievements:-Co-author of Chapter 13 in the book "The Mergers & Acquisitions Review," Eleventh Edition, Published (2017).-Recipient of the Baker McKenzie scholarship program for postgraduate studies (2017).Pro-Bono: 1) Attorney for a Dutch couple to make a donation to a Colombian citizen with limited economic resources. 2)Project Coordinator for the creation of a website for the sale of land with a forestry vocation. 3) Attorney for an elderly woman with cancer who had been denied medical treatment, amongst others.

Responsible for researching case law and legal doctrine and preparing legal opinions related to commercial law matters.

Abogada Con Opción En Gestión, -Derecho Y Administración -

Master En Comunicación Y Responsabilidad Social Corporativa, Business/Corporate Communications

Especialización En Derecho Comercial

The Phoenix Institute, Estudios Avanzados En Sociología, Economía Y Política, Programa Cursado Durante Los Veranos De Los Años, 2011, 2012 Y 2014

Grado Magna Cum Laude

Education record