Lina Marcela García Varela

Lina Marcela García Varela Email and Phone Number

Coordinadora de investigación de mercados @ Opal Group
Cali, CO
Lina Marcela García Varela's Location
Cali, Valle del Cauca, Colombia, Colombia
Lina Marcela García Varela's Contact Details

Lina Marcela García Varela personal email

About Lina Marcela García Varela

Economista y Negociadora Internacional bilingüe, Magister en Gestión de Proyectos, con más de 4 años de experiencia en formulación e implementación de planes estratégicos de exportación, con énfasis en consultoría e investigación de mercados para consorcios desde Colombia hacia Estados Unidos. Ayudo a las empresas a prepararse en su proceso de internacionalización y acceder a nuevos mercados mediante el uso de metodologías ágiles y basadas en análisis de datos. Me destaco por tener comunicación asertiva, pensamiento analítico, orientación a resultados, excelentes relaciones interpersonales y conocimiento del tejido empresarial del Valle del Cauca.

Lina Marcela García Varela's Current Company Details
Opal Group

Opal Group

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Coordinadora de investigación de mercados
Cali, CO
Website:
opalgroup.net
Employees:
310
Lina Marcela García Varela Work Experience Details
  • Opal Group
    Coordinadora De Investigación De Mercados
    Opal Group
    Cali, Co
  • Opal Group
    Lead Market Research Coordinator
    Opal Group Mar 2022 - Present
    New York, Ny, Us
    • Conduct the research on potential attendees, sponsors, and media partners for finance division to develop conference agendas.• Managing master data, including creation, updates, and deletion.• Identify, record and confirm appropriate contact information of current and prospective clients.• Identify new business opportunities for the finance and marketing areas.• Conduct ongoing research within finance and marketing areas to further industry knowledge and develop potential new relationships.• Manage and maintain client & conference data.• Input detailed information on clients, conferences, historical information, relevant industry associations, industry publications, and competitive events into Opal Group systems.• Provide accurate information to other departments as needed.
  • Amazon
    Customer Service Associate
    Amazon Sep 2020 - Mar 2022
    Seattle, Wa, Us
    • Provide support in English and Spanish to drivers on-road in Amazon order deliveries based on information available from the Knowledge Center.• Give accurate information to clients on the status of orders in progress, for Mexico and the United States markets.• Carry out the effective report of incidents in the operation, guaranteeing that all the required protocols are met.Achievements: I participated as a mentor to 3 colleagues who were below the team goals, in order to give them tips and guide them in managing Amazon's systems to ensure effective deliveries.
  • Dirección Comercial Dirco
    Export Consortia Commercial Consultant
    Dirección Comercial Dirco Jun 2019 - Aug 2020
    • Develop and update the strategic export plans of Calisnacks and Flavors consortia, following the methodology transferred by UNIDO.• Responsible for the implementation of the strategic export plan to the United States for each consortium.• Follow-up to potential clients and compliance with the work plan, indicators and business goals.• Development and implementation of the international commercial strategy for consortia.• Conduct market research for the Hispanic segment and the access conditions to target market.• Advisory on the consolidation of the joint packaging printing process following FDA standards.• Preparation of project results reports through the production and communication of the bimonthly of the commercial and strategic activities bulletin.• Coordination and support in the participation of international fairs.Achievements:• Participation in the Exploratory Business Mission carried out in New York City, sponsored by the Secretariat of Economic Development of Cali.• Participation in the VI Colombia Fest Service Fair in New York City presenting Calisnacks products.
  • Unido
    Export Consortia Project Consultant
    Unido Aug 2018 - Apr 2019
    Vienna, Vienna, At
    • Provide advice and support in the successful formation of Export Consortia in Valle del Cauca through the UNIDO methodology of the Export Consortia Program with SMEs in the agro-industry and cosmetics sectors.• Formulation of the long-term strategic export plan for 2 of the 5 consortia.• Structuring of the guidelines of the international commercial strategy for consortia.• Lead the research process of potential markets and access conditions to international markets for the companies.• Advisory on foreign trade and strategic marketing to achieve the objectives of the export plan.• Coordination and planning of business meetings.• Preparation of project results reports, in Spanish and English.• Selection and contracting of service providers and machinery corresponding to the quality area.Achievements: Successful transfer of the export consortia methodology to the Cali Mayor's Office and Procolombia, currently used to form consortia in construction and fashion sectors.
  • Dimel Ingeniería S.A.
    Market Research Analyst
    Dimel Ingeniería S.A. Jul 2016 - Mar 2018
    Candelaria - Cali, Co
    • Provide strategic support to the Marketing department for the development of the company's market research projects, through the analysis of market information.• Planning and supervision of the operation of the information storage system of the Marketing area in the company's CRM platform, guaranteeing the access and durability of the information.• Monitoring and identification of business opportunities in the national and international market by product line.• Optimization of databases to analyze them in an agile way and minimize the margin of error when reading data.• Preparation of reports for strategic decision-making by CEOs.• Writing of informative articles related to the brand external communication.• Support in corporate image change processes, formulation of marketing strategies based on commercial goals and preparation of commercial and advertising material for the company.• Selection and contracting of suppliers of commercial and advertising material.Achievements: I led the development process of the CRM platform for managing customers and business opportunities, improving the attention to customer requests.
  • Arany Sport
    Market Research And Commercial Management Advisor
    Arany Sport Feb 2016 - Jun 2016
    Provide support in the company's commercial work through market research, price analysis and actions for brand positioning, schedule appointments with international buyers in the 60th Procolombia Business Matchmaking, send quotes to those customers who were contacted in this fair, constantly update the company's social networks, and make an organizational restructuring on the mission, vision, values ​​and corporate image.Achievements: I developed the strategy to improve the branding process and the commercial tools used in the Business Matchmaking organized by Procolombia.
  • Procolombia
    Exports Intern
    Procolombia Jan 2015 - Jul 2015
    Bogotá, D.C., Co
    Manage and update databases, telemarketing, carry out a research project during the internship, in addition to responding to the requests of employers about tariff inquiries, market access conditions, among others. In general, provide support to management advisors
  • Universidad Icesi
    Monitora De Teoría Macroeconómica I
    Universidad Icesi Jul 2014 - Dec 2014
    Cali, Valle Del Cauca, Co
    Diseñar y calificar tareas, talleres y quices. Resolver dudas.
  • Universidad Icesi
    Monitora De La Revista Estudios Gerenciales
    Universidad Icesi Jul 2012 - Dec 2014
    Cali, Valle Del Cauca, Co
    Indexación, búsqueda de pares, actualización de bases de datos
  • Universidad Icesi
    Monitora Del Centro De Escritura
    Universidad Icesi Jul 2012 - Dec 2014
    Cali, Valle Del Cauca, Co
    Brindar acompañamiento al curso de Teoría Macroeconómica I, atender a estudiantes que presentan dificultades con la escritura de textos académicos.
  • Universidad Icesi
    Monitora De Teoría Microeconómica Ii
    Universidad Icesi Jul 2013 - Jun 2014
    Cali, Valle Del Cauca, Co
    Dictar clase, calificar talleres, resolver dudas
  • Universidad Icesi
    Monitora De Teoría Macroeconómica Ii
    Universidad Icesi Jan 2013 - May 2013
    Cali, Valle Del Cauca, Co
    Dictar clase, calificar talleres, resolver dudas

Lina Marcela García Varela Skills

Spanish English Research Teamwork Microsoft Office Powerpoint Microsoft Excel Microsoft Word Trabajo En Equipo Estrategia Empresarial Strategic Planning Microsoft Powerpoint Liderazgo Leadership Estrategia De Mercadotecnia Liderazgo De Equipos

Lina Marcela García Varela Education Details

  • Obs Business School
    Obs Business School
    Project Management
  • Universidad Icesi
    Universidad Icesi
    Economista Y Negociadora Internacional
  • Universidad Icesi
    Universidad Icesi
    Administradora De Empresas

Frequently Asked Questions about Lina Marcela García Varela

What company does Lina Marcela García Varela work for?

Lina Marcela García Varela works for Opal Group

What is Lina Marcela García Varela's role at the current company?

Lina Marcela García Varela's current role is Coordinadora de investigación de mercados.

What is Lina Marcela García Varela's email address?

Lina Marcela García Varela's email address is lm****@****ail.com

What schools did Lina Marcela García Varela attend?

Lina Marcela García Varela attended Obs Business School, Universidad Icesi, Universidad Icesi.

What are some of Lina Marcela García Varela's interests?

Lina Marcela García Varela has interest in Politics, Animal Welfare, Education.

What skills is Lina Marcela García Varela known for?

Lina Marcela García Varela has skills like Spanish, English, Research, Teamwork, Microsoft Office, Powerpoint, Microsoft Excel, Microsoft Word, Trabajo En Equipo, Estrategia Empresarial, Strategic Planning, Microsoft Powerpoint.

Who are Lina Marcela García Varela's colleagues?

Lina Marcela García Varela's colleagues are Nadia Ibrahim, Opal Medical, Addie Tacadena, Aman Kymar, Colin Theobald, Laura Elizabeth Chinde, Maria Jose Rojas Fernandez.

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