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Lina Maria Gonzalez Gomez Email & Phone Number
| Retail | Omnichannel | Visual Merchandising | Brand Strategy | Marketing |
at
COLEGIATURA
1 work email found
@adidas-group.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
| Retail | Omnichannel | Visual Merchandising | Brand Strategy | Marketing |
Location
Medellín, Antioquia, Colombia
Who is Lina Maria Gonzalez Gomez? Overview
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Quick answer
Lina Maria Gonzalez Gomez is listed as | Retail | Omnichannel | Visual Merchandising | Brand Strategy | Marketing | at COLEGIATURA, based in Medellín, Antioquia, Colombia. AeroLeads shows a work email signal at adidas-group.com and a matched LinkedIn profile for Lina Maria Gonzalez Gomez.
Lina Maria Gonzalez Gomez previously worked as Director Visual Merchandising y Experiencia de Marca at Cueros Vélez and Brand Strategy Manager at Crystal Sas (Gef, Punto Blanco, Baby Fresh, Galax). Lina Maria Gonzalez Gomez holds Major In Strategic Marketing, Marketing from Cesa.
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Email format at COLEGIATURA
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*@adidas-group.com
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Profile bio
About Lina Maria Gonzalez Gomez
I am an industrial designer, from Jorge Tadeo Lozano University, years later I decided to curse a major in strategic marketing at CESA, also have training in digital marketing at the University of Los Andes. I have more than 12 year´s experience in the retail industry, I have had the opportunity to work with brands such as Imusa, Louis Vuitton, adidas, gef, Punto Blanco, among others, where I have participated in store expansion processes, product launches and brand positioning. I enjoy working in fashion, in retail, because of the dynamism of the industry, the constant change that is experienced, the need to be up-to-date with trends and constantly face numerous challenges. I am a leading person with the ability to articulate teams focused on performance, identifying the strengths of each employee to enhance them and achieve our goals. I identify myself with example leadership, since I like to get involved in the processes, which allows me to identify opportunities and propose on them. www.linagonzalez.com e-mail: gonzalezlina@gmail.com
Listed skills include Visual Merchandising, Solo, C, Sociability, and 30 others.
Current workplace
Lina Maria Gonzalez Gomez's current company
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7 roles
Lina Maria Gonzalez Gomez work experience
A career timeline built from the work history available for this profile.
Director Visual Merchandising Y Experiencia De Marca
Current- Diseñar la estrategia de visual merchandising, comunicación, y experiencia de marca de los diferentescanales (tiendas, e commerce, outlets).
- Apoyar las estrategias comerciales a través del impacto de los diferentes KPI´s de los puntos de venta
- Diseñar y ejecutar el plan de mercadeo del área.
- Diseñar y ejecutar la estrategia de activación de punto de venta y posicionamiento de marca (BTL).
- Liderar los equipos de visual merchandising, vitrinismo y activaciones.
- Diseñar… Show more
Sep 2021 - Present
Brand Strategy Manager
Crystal Sas (Gef, Punto Blanco, Baby Fresh, Galax)
- Design the 360 approach of the retail strategy to boost sales and sell through
- Develop and execute the marketing plan of the department, and be responsible for the budget management, $3`300.000.000 (USD 890.000)
- Study and be up to date in trends to create the umbrellas campaigns of each brand, specific for product launch, teamwork with activation department guaranteeing the mark up.
- Lead the assigned team being responsible for their performance, development and management… Show more
- Lead the assigned team being responsible for their performance, development and management. Achievements
- 15% increase in sell through with campaigns launched.
Aug 2018 - Feb 2020
Omnichannel Visual Merchandising Manager
- Lead the VM team for new product launches and collections for B2B and retail.
- Built strong relationship with B2B and Store Managers to achieve the 360-strategy implementation.
- Follow up of KPI´s to guarantee the sales budget and mark up.
- Be responsible for budget compliance, and activation ROIAchievements
- 10% sales increase (28.000 mio COP) by launching new store formats in the region. Kids, Originals NBHD 82nd street, and Andino Flagship store
- Amplification… Show more
Jan 2017 - Aug 2018
Retail Visual Merchandising Manager
Mar 2014 - Jan 2017
South America & Caribbean Visual Merchandising Manager
- Design and implement the product launch strategy, working in close relation with Merchandising and PR Teams
- Define, negotiate, and manage the regional visual merchandising budget.
- Follow up of KPI´s to guarantee the sell through.Achievements
- Sell through up to 88%, by developing a training program where the VM members develop their commercial skills.
- Positioning the VM role, understanding that they are also responsible for the sales target of the store.
- … Show more
Jul 2012 - Dec 2013
Retail Product Coordinator
- Design and develop the strategy for launching new products for the HOME & COOK stores in Colombia (26), following parameters defined by the group at world level.
- Design and develop the new product launch strategy for the Imusa – Home & Cook stores.
- Define the price points and the communication strategy assuring the achievement of sales target.
- Be responsible for the cost effectiveness of the retail stores. Achievements
- 50% sales increase
- Partnership with… Show more
Jan 2010 - Jul 2012
3 education records
Lina Maria Gonzalez Gomez education
Major In Strategic Marketing, Marketing
Cesa
Diplomado En Escenografía Y Exhibición Comercial, Arquitectura Del Espacio Efímero, Design And Visual Communications, General
Diseñadora Industrial, Design And Visual Communications, General
Universidad Jorge Tadeo Lozano
FAQ
Frequently asked questions about Lina Maria Gonzalez Gomez
Quick answers generated from the profile data available on this page.
What company does Lina Maria Gonzalez Gomez work for?
Lina Maria Gonzalez Gomez works for COLEGIATURA.
What is Lina Maria Gonzalez Gomez's role at COLEGIATURA?
Lina Maria Gonzalez Gomez is listed as | Retail | Omnichannel | Visual Merchandising | Brand Strategy | Marketing | at COLEGIATURA.
What is Lina Maria Gonzalez Gomez's email address?
AeroLeads has found 1 work email signal at @adidas-group.com for Lina Maria Gonzalez Gomez at COLEGIATURA.
Where is Lina Maria Gonzalez Gomez based?
Lina Maria Gonzalez Gomez is based in Medellín, Antioquia, Colombia while working with COLEGIATURA.
What companies has Lina Maria Gonzalez Gomez worked for?
Lina Maria Gonzalez Gomez has worked for Colegiatura, Cueros Vélez, Crystal Sas (Gef, Punto Blanco, Baby Fresh, Galax), Adidas Group, and Louis Vuitton.
How can I contact Lina Maria Gonzalez Gomez?
You can use AeroLeads to view verified contact signals for Lina Maria Gonzalez Gomez at COLEGIATURA, including work email, phone, and LinkedIn data when available.
What schools did Lina Maria Gonzalez Gomez attend?
Lina Maria Gonzalez Gomez holds Major In Strategic Marketing, Marketing from Cesa.
What skills is Lina Maria Gonzalez Gomez known for?
Lina Maria Gonzalez Gomez is listed with skills including Visual Merchandising, Solo, C, Sociability, Retail, Gomez, Stands, and Colombia.
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