Lina Cardenas Email & Phone Number

Oceanside, California, United States

Oceanside, California, United States

Oceanside, California, United States

San Marcos, California, United States

Design and develop websites using DIY platforms such as Wix, Squarespace and GoDaddy for small businesses, non-profits, ministries and other organizations.

Vista, California, United States

• Co-direct women's ministry and community outreach initiatives and events• Designed, maintain and create content for the church website• Post engaging content and promote events on social media to increase awareness • Regularly evaluate and implement digital marketing tactics to attract visitors• Create and publish monthly newsletter• Vocalist and percussionist on worship team

Carlsbad, Ca

• Collaborated with sales, operations and marketing teams to conceptualize new marketing materials and campaigns, website framework and assisted with copy writing, art and print production and determined appropriate marketing channels• Aggregated, compiled and prepared lead and revenue reports outlining performance data to determine marketing achievement and effectiveness• Managed CRM support functions such as lead source assignments, marketing lists, reporting and created custom views enabling the sales teams to access necessary data quickly and focus on effective sales strategies• Administered, trained and assisted sales teams with company training program, marketing processes, collaborative platforms and customer relationship management and email campaign tools• Worked with agency partners to maintain media schedules, tracked marketing spend and monitored budget compliance to meet revenue goals• Created, scheduled and deployed e-blasts as well branded email and newsletter templates giving users autonomy for their campaign ideas• Created and prepared presentations; planned and executed meetings and events• Posted news and events on community websites, created Facebook events and ads to increase engagement and visibility• Negotiated and procured the best price of promotional and marketing products for the corporate office and communities saving hundreds of dollars in expenses and meeting budget goals• Assisted with project workflow to ensure all marketing materials met production and submission deadlines• Monitored consistent application of company branding standards and organized marketing content, assets and deliverables• Assisted sales directors to segment and procure purchase lists to market to specific target audiences or areas

Costa Rica

• Provided administrative and marketing services remotely from the U.S.• Designed and deployed electronic mail blasts, newsletter and other marketing materials.• Maintained extensive client and prospect database. • Assisted with social media marketing and website content. • Audited business accounting and asset management.• Provided social media information and promotional content.• Generated new leads through email campaigns, referrals and social media.

Carlsbad, Ca

• Generated month-end reporting detailing measurement of marketing achievement and effectiveness.• Assisted with the evaluation of Salesforce.com.• Collected and formulated global marketing data for dashboards.• Prepared and deployed weekly email campaigns; gathered response data for follow up.• Assisted marketing director with other projects such as file reorganization and market research.• Accelerated the month-end reporting process by automating specific spreadsheet formulas for data manipulation.

Carlsbad, Ca

• Supported the Vice President, Chief of Staff and direct reports with general administrative tasks to maximum their time and meet the expectations of their job functions.• Entered and submitted campaign program details and tactics and tracked their schedule and progress.• Assisted advertising team to track online and print advertising expenditures, invoice approval, and placement.• Created marketing and promotional materials to meet last minute needs and deadlines.• Customized and executed satisfaction surveys to understand perceptions of internal marketing, organizational commitment and service quality.• Managed business unit’s internal web pages – information sharing platforms for the entire department and cross-functional divisions.Key Accomplishment(s):• Revamped design of internal weekly e-newsletter resulting in increased readership and subscribers.• Key role in implementing a departmental Healthy Habits desk exercise program to reduce stress and create a healthier environment contributing to a company-wide work exercise initiative.• Undertook and fostered the ACE (Administrative Assistants Creating Excellence) Space, a global internal online resource site centralizing essential company information for the administrative staff and other employees simplifying and maximizing research efforts.• Surpassed manager’s expectations by successfully planning and executing an offsite 3-day workshop in the first month of contracted assignment resulting in immediate permanent hire.

Oceanside, Ca

• Provided virtual and weekend administrative support to the Senior Pastor and other ministry leaders as needed or directed.• Received and directed phone calls and solicitations. • Coordinated and planned ministry and community outreach initiatives.• Provided equipment operation and troubleshooting. • Created weekly bulletin, literature and published monthly newsletter.• Oversaw vendor selection and contracts renegotiation to reduce expenses.Key Accomplishment(s):• Created and maintained the church website resulting in increased visitors and new members by 10%.• Crafted personalized company stationery, periodicals and promotional materials saving the organization 75% in printing expenditure.

Vista, Ca

• Performed daily administrative support for the Managing Director and his nationwide sales team utilizing a variety of mediums and technology to expedite and maximize the services of the organization.• Assisted with the preparation and development of sales proposals, presentations and dashboards; managed collateral fulfillment for prospects and distribution of sales tools.• Coordinated recruitment efforts and facilitated new hires, acquired, trained and supervised temp personnel as needed.• Assisted with lead generation efforts, email marketing campaigns and list management.Key Accomplishment(s):• Successfully supported a national sales team of over 50 members with persistent dedication to meeting organizational goals and objectives.• Proactively addressed customer inquiries and concerns; identified, investigated and negotiated conflicts earning a reputation of reliability and trust.• Produced an internal sales e-Newsletter as a one-stop source of information to streamline research time for sales team.• Developed and implemented new reporting forms to document sales and pipeline activity and improve department record keeping and accuracy.• Reorganized a tracking system that improved document retrieval.• Spearheaded a major multi-client event within budget constraints resulting in an award of additional work and revenue.• Recipient of an Outstanding Achievement Award in 2000.

Anaheim, Ca

• Dedicated efficient administrative support to the warehouse distribution director, data processing and transportation managers.• Provided correspondence, technical support, management backup, events/logistics coordination, communications, training, petty cash and orientation of new hires, and policy compliance and problem resolution.Key Accomplishment(s):• Leading up to this position, earned a number of promotions after a year of employment based on significant contribution and notable performance.

Anaheim, Ca

• Responsible for strategic transportation of the company's goods from the distribution center to its stores and ensured loads were intact and delivered on time.• Coordinated with lead driver and warehouse personnel to ensure all loads were matched and acknowledged to maximize efficiency.• Supervised local drivers in their assigned area, managed transportation delays and proactively communicated and resolved transportation exceptions.• Ensured proper routing, scheduling and consolidation of loads.

Communications With Emphasis In Public Relations

Activities and Societies: Beta Chi SororityIn progress

General Coursework, Dean'S List