Lina Konovalove Email & Phone Number

Vilnius, Lt

Vilnius, Tallinn, Riga

As the Country Manager for Baltics at Samlerhuset Group, I am responsible for the operations and successful growth of the Baltic business. Managing an international team of 28 employees in Lithuania, Latvia, and Estonia. I have been in this role for over 11 years, demonstrating my expertise in business development.My main responsibilities include adjusting and implementing the Samlerhuset Group strategy into the Baltic markets, budgeting, forecasting, and reaching revenue and EBITDA targets. I also ensure the effective performance and personal growth of my team, while supporting regular improvements in the company's operations, such as marketing, e-commerce, telemarketing, and customer service. My positive attitude and strong will are often the keys to overcoming challenges in the business.In the Samlerhuset Group, I began my journey in 2011 as a Senior Product Manager for the Baltics. In January 2012, I was promoted to the role of Marketing Manager for the Baltics, and in August 2012 I was further promoted to the position of Country Manager for the Baltics.

Tallinn, Estonia

Vilniaus, Lithuania

Riga, Latvia

Lithuania

Responsible for marketing strategy of two bookstore chains “Pegasas” and “Baltos lankos”, which are the leaders in the bookstore market in Lithuania. Leading a team of marketing project managers.Responsibilities: creation of marketing strategy for two brands, planning of marketing activities, coordination of marketing campaigns and result analysis, marketing budget planning, competitors’ analysis, market research, loyalty programs, e-commerce, communication with advertising agencies, negotiations and joint activities with publishers. Main achievement: Rebranding “Baltos lankos” knygynas to “Pegasas” creating biggest bookstore chain in Lithuania

Lithuania

I am responsible for developing the marketing strategy for IT solutions in Lithuania, Latvia, and Estonia. This involves overseeing the sales of IT solutions through an indirect partner channel in Lithuania.My marketing responsibilities include planning and coordinating partner and customer-ready marketing activities, budget planning, market analysis, market segmentation, branding, and the launch of new products.Additionally, I focus on the development of the indirect partner channel, including the creation and engagement of a partner community dedicated to selling IT solutions for Optimized Print Services

I have been responsible for developing marketing strategies for small and medium-sized businesses (SMBs) and managing sales for depth accounts (customers with 200-500 workstations).In terms of marketing, I coordinated activities within the Small and Medium Business department. This role involved planning and coordinating both partner and direct marketing activities, budget planning, customer campaigns, as well as collaboration with other departments and organizations. Additionally, I actively participated in cross-functional project groups across various projects.On the sales front, I held responsibility for the depth segment, managing the 60 largest accounts with 200-500 workstations. This entailed defining sales strategies, creating action plans for these accounts, maintaining communication with clients and partners, and handling budgeting and forecasting.My journey at Microsoft began in 2005 as a Sales Specialist. In 2006, I was promoted to Licensing Compliance Manager, and later same year I took on the role of Customers and Partner Marketing Manager.

Kaunas, Lithuania

Responsible for marketing services sales and projects management, including marketing strategy consultations, sales strategy development, advertising campaigns planning, execution and measurement. Started as project manager’s assistant in 2003, promoted to project manager in 2004.

Master, International Business & Economics (Exchange Program)

Master, Business Informatics

Bachelor, Business Informatics