Lina Khvashchynskaya Email & Phone Number

Minneapolis, Minnesota, United States

- Updated website to align with refreshed brand style and voice for improved performance, user experience and SEO optimization.- Planned and executed marketing campaigns to promote the launch of a new software product.- Created and maintained brand style guides for multiple business units across the organization.- Implemented processes and standards for improved data quality and internal user experience, leading to greater adoption of CRM database software and improved database accuracy.- Established and managed help desk processes to ensure efficient delivery of technical and support assistance to end users.

Minneapolis, Minnesota, United States

- Planned, coordinated, and executed community events for internal and external constituents (including annual user conference with 500+ attendees, webinars, workshops and sponsored conferences).- Designed and wrote copy for digital and print collateral (including sell sheets, presentation slide decks, infographics, graphic elements, videos, website pages).- Defined and implemented CRM strategy (including establishing and improving processes, improving data quality, and creating custom dashboards and reports).

Greater Minneapolis-St. Paul Area

- Defined and executed communication strategy to reach and build relationships with industry partners and clients.- Produced content for social media posts, marketing campaigns, company videos, email newsletters, website, blog posts, and event materials.- Defined and implemented brand and voice across all digital and print content.

Greater Minneapolis-St. Paul Area

- Collected, analyzed, and presented market data that informed strategic decision-making at the executive management level for the global organization.- Developed and executed internal communication strategy by establishing processes and workflows for requesting, creating, editing, and deploying content while leveraging data to make recommendations based on key metrics measuring content effectiveness.- Collaborated with various styles of executives, program managers, and subject-matter experts to create engaging and consistent content.

Greater Minneapolis-St. Paul Area

- Led the launch and implementation of intranet to 2,000+ employees across 10 sites in 3 continents.- Developed a brand voice, using distinctive graphic styles and tone, for internal-use platforms including intranet and SharePoint.- Planned and coordinated internal events, including Innovation Awards, Global Quality Days, corporate functions, and fundraisers, while managing budgets and vendors.

Greater Minneapolis-St. Paul Area

- Contributed to defining and executing marketing strategy to expand to regional colleges and universities.- Produced ad imagery and copy in Adobe Illustrator aligned with brand voice and visual style.

Greater Minneapolis-St. Paul Area

- Supervised a team of up to 8 employees each shift.- Enforced company policy while improving customer experience in daily operations.

Greater Minneapolis-St. Paul Area

- Developed processes for converting documents into digital formats.- Utilizing multiple software programs to process documents and control for quality.

Bachelor Of Science - Bs, Economics

Associate Of Arts - Aa, Liberal Arts And Sciences/Liberal Studies

Completed an Associate's degree in Liberal Arts with a focus on computer science.