Lina Huang Email & Phone Number

Program and project manager of different scale and capacity, utilizing 8+ years of project management, agile and scrum methodology experience in marketing operations by creating and executing successful multimedia campaigns, implementing new initiatives and platforms, analyzing and reporting on campaign performance, and using the newest optimization technology to A/B test digital interactive content. My goal is to increase ROI, brand awareness, engagement, and conversion rates while delivering results and exceeding goals for the company.STRENGTH:• A self-starter with a get-it-done attitude• Expertise in change management, team building and process implementation• Lead market rollout program on new platform implementation using project management and scrum methodology• Lead testing program for A/B, multivariate, & customer lifecycle optimization

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  Senior Manager, Crm Operations - Program Management

  Walmart

  Jun 2024 - Present