Lina Marcela Soto Soto Email & Phone Number

Virginia, United States

Virginia, United States

• Communicates MWR program promotion and advertisement to the installation population through bulletin boards, flyers, email, installation facility guides, displays, promotional calendars and other media.
• Updates advertising and promotional materials to boost internal customers activities, products and services
• Contribute to MWR advertisement and promotion to foster events and activities.
• Participate on planned events to the public

Antioquia, Colombia

• Program Director
• Built an entrepreneurship and employment program and its implementation for over 10,000 entrepreneurs and job seekers by directing and defining 10 projects, its processes, scope and couching a team of 10 members.
• Created online calls to engage customers in projects including fairs, training, job offers, promoting engagement to reach appropriate audiences, increasing participation by 10% monthly.
• Directed 10 projects plans, by measuring and supervising the goals, ensuring the success of the government development plan and the achievement of its indicators.
• Lead the program’s communication strategy by inspiring and approving social media content, determining efficient media mix, planning media campaigns, working very closed with graphic designers.
• Launched and orchestrated a monthly fair that promoted local businesses and vendors, successfully bringing together 3,000+ attendees each month and boosting entrepreneurship in the community.

Medellín, Antioquia, Colombia

• Project Manager
• Led and guided business directors from 150+ small to large enterprise, smoothly executing 13 government-contracted projects worth $1.7M and facilitating meaningful professional connections.
• Monitored budget worth $1.7M, using project management tools, reports and planning methodologies, achieving the goals defined for every project, assuring that grants offered by government were 100% well used.
• Created consulting proposals for small to large enterprises, by understanding the client gaps and defining the scope of the project, budget, required resources and a project plan.
• Defined metrics and supervised measuring the impact of consulting strategies and project results, filling 100% of participant slots for consultancy and trainings, that maximize the client engagement in projects.
• Evaluated and controlled potential risks, creating mitigation plans, and analyzing results, using tools defined by the project management department, assuring that all project follow-ups were executed within time frames.

Sabaneta, Antioquia, Colombia

• Developed and instructed content for courses including International Relations, Business Information Systems and Management Policy for over 300 business students, ensuring a clear understanding of material.
• Created and implemented learning tools that provided real-world lessons including Excel tools that promoted business analysis skills.
• Achieved a 98% student success rate by ensuring students understood the course material and were able to progress to the next level.

Sabaneta

• Created the national and international purchasing department with all the procedures, managing a budget for annual imports worth $1M and executing 75+ import orders from 5 countries.
• Defined the purchasing strategy by creating the criteria to select and evaluate suppliers, ensuring that company requirements were accomplish by the suppliers.
• Built and maintained relationships with suppliers, establishing deal agreements with international suppliers to represent their brands in Colombia.
• Negotiated with a recognized South Korean brand to be their exclusive dealer in Colombia. Maintained an exclusive distribution agreement with a Chinese brand for more than 8 years.
• Executed the international distribution chain, preparing all documents required for international procedures of import, selection transportation and customs companies. Followed up with shipping to provide all required.

Itagüí, Antioquia, Colombia

Co owner of a car dealer

Medellín

• Advice on the entire process of negotiation and importation of mining machinery.
• Assistance in negotiation with foreign suppliers
• Execution of the international physical distribution chain
• Legalization of foreign exchange, payments abroad.

Medellín

• Adviced on the entire process of negotiation and importation of mining machinery.
• Supported negotiations with foreign suppliers
• Executed the international physical distribution chain followin up transportation process, payments, deliveries, among others
• Legalization of foreign exchange, payments abroad.

Medellín, Antioquia, Colombia

• Gived support to the logistic department, following up merchandaise deliveries in big supermarkets for brands as Jonhson y Jonhonson, Unilever, among others
• Created reports on logisictic routes to improve operations

International Business Bachelor´S Degree, International Business, Certified By Wes As A U.S.-Equivalent Bachelor’S Degree

Activities and Societies: -Project formulation group of the University of Medellin -CIAC-Entrepreneurship Unit -Project Assistant

International Logistics, International Logistics, Certified By Wes Of U.S. As 1 Semester-Equivalent Graduate, Postgraduate Certificate, Certified By Wes As 1 Sem Of U.S.-Equivalent Graduate