Lina Marcela Garzon Email & Phone Number

México

• As Digital Consultant, my main responsibilities are to create digital strategies to achieve the business objectives of the potential clients, present the proposals, make the tracking, negotiation, and close the deals, all through a consultative methodology. • As Key Account Manager, my main responsibility is to make the main point of contact between our clients and the operation area of the agency. Delivering all the services in time and form to the clients guarantees satisfaction and success, and makes the upscaling of our services. • Head of Public Relations project in the agency, maintaining relations with the most important media in the field of Digital Marketing in Mexico as America Retail, Entrepreneur (now Emprendedor.com), Retail Actual (España) Expansion, and Rock Content magazines. In addition to encouraging the participation of agency spokespersons in interviews, events, webinars, and conferences.ACHIEVEMENTS:- Winners of the Interlat Gold Award for best e-commerce strategy with Tiendas Calypso of Colombia - Opening of the Colombian market with 5 clients.- Participation as a speaker in 3 events - 11 new clients throughout LATAM- Management and publication of more than 70 articles in LATAM and Spanish media.- Total sales of more than 540,000 USD

Bogotá, Distrito Capital, Colombia

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• Support with the contact of influencers and businesswomen for interviews and promote the recent marketing campaign for JETZY's app project titled "Crisis Help." • Manage the social media of traveling influencers for the Jetzy app.

Panamá

• Immunology Marketing Coordinator in charge of marketing campaigns and events from Janssen Pharmaceuticals for Central America and the Caribbean. • Implemented creative communication strategies for immunology campaigns• Internal and external communication with physicians and payers in order to influence the good reputation of immunology products and services• Follow up on executed vs. planned sales in each cluster country and generate strategies.• Ensure the implementation and distribution of promotional materials for all countries in the cluster and coordinate logistics of important events for the franchise. ACHIEVEMENTS: - Planning and execution of the launch event of the Tremfya brand for the region (Dominican Republic).- Creation of the communication strategy and implementation of a mobile app for teaching and learning for the sales force.

Panamá

AIESEC is a global non-profit organization with a presence in more than 120 countries led by young people, which currently executes more than 40 thousand exchanges globally. • Ensure that the development of the AIESEC alliances in Panama is strengthened to have massive and sustained growth through the Account Management, partnership development and communication strategies of the companies Dell, Nestlé, Sanofi, Janssen, and Cervecería Nacional (AB InBev). • Ensure the implementation of projects focused on the SDGs, especially the development of the creation and implementation of The World's Largest Lesson with UNICEF. • Execute customer loyalty and communication strategies for current and new allies. ACHIEVEMENTS: - 400 K USD revenue- Diversification of product portfolio- LATAM Regional Relevance award- Growth of 25% of the assigned accounts.

Bogotá D.C., Colombia

CIONET is a professional network of contacts that helps CIOs and IT Managers create business relationships attractively and effectively. • Write and publish articles focused on Information Technology. • Manage accounts such as Google Colombia, Fortinet, Ricoh, Banco Davivienda, Telefonica, and SAS, generating networking events. • Create business and public relationships more efficiently for technology leaders, the online and offline community that helps CIOs and IT Managers to empower the market. ACHIEVEMENTS: - Manage the CIO Circles by country - 4 networking events - 6 articles published

Colombia

- Manage communication with the media for the coverage and dissemination of the event LATCO (Latin American Conference) and its impact. - Work with the business development teams of Latin America and Colombia to design a strategy and portfolio approach with national and global accounts.

Colombia

- External relations: create a high-quality constant image of the organization and organize how to issue the correct messages. - For universities: manage the relationship with universities, improve the organization's image, and create attractive strategies. - For students: coordinate and execute marketing campaigns. - For companies: work with the business development team. - For Marketing and branding: tracking the number of people/companies involved with AIESEC due to ER, creating external communication media focused on alum newsletters, events, and current announcements.

Bogotá D.C., Colombia

- Generate contents grid.- Direct the program weekly for one hour.- Create programs focused on children and adolescents' participation in human rights issues, gender equality, and citizen participation.